Here's a business hypothesis for ya... There are 3 major factors in a successful online business: Products (what you sell), Relationships (trust with your audience) and Traffic (size of your audience). Nail 2 out of 3 of these and you’ll make six figures. Simple, right? Matt and Andrew discuss this business philosophy (learned from the folks at Create and Go) and how it applies to each of their current brands. They also dissect case studies from around the online business world and what they should be doing with Lasso. So which combo are you? Or which combo do you aspire to be? Figuring this out might help you focus on your own growth trajectory. Enjoy!

P.S. Check out more of Create and Go's business philosophies here: Createandgo.com