Profit and Impact

We’re excited to bring something new to you here at the Profit and Impact Network!

Get ready for short bits of advice from everyone’s favorite long-winded finance guy.

If you ever felt dread and overwhelm when you think about your agency finances or even just seeing an email from your accountant this is the podcast for you. In this 90 seconds with Nev episode we tackle these feelings head on.

In this episode Bridget shares with us a spot on Twitter strategy to grow your reach. She also shares her strategy for dealing with up the up an downs of business and life. It's an interesting take on producing content that is not only cathartic but profitable.

Accessible websites - a great example of how profit and impact go hand in hand. Kicking off our next season Is a podcast I wanted to do for awhile but need the perfect guest. Boy did I find her - Bet Hannon is the go to accessibility expert in many big Facebook groups and other WordPress events.

Her and Nev go in depth what you need to know:Can I use a plugin?What are plugins are good?What’s my liability?What’s your take on the future of accessibility?How can I convince a client they should add this on to the project?How can I make a profit doing this?

Recurring revenue is pretty great to have but to get consistent, profitable recurring revenue you need a system to not earn the right customer but keep them. Lindsay lays out a process she developed over time for her SaaS that any agency or SaaS can apply to their business.

You’ll learn:

A six step process to finding qualified leads, starting the relationship out right and keeping them happy for the long term.

Price is obviously one of the main drivers of profits but as the story of Atarim shows it’s also a signal to attract the right kind of client.  And by right kind I mean the very profitable and less hassle kind.   Vito, founder of Atarim and formerly WP Feedback talks about how pricing properly allows you to start a business that makes enough money to not be starved for the resources it needs to grow.  Having had the ability to continually improve the product over time he was able to take on a massive rebrand and double the size of his company and do 2 years of sales in 6 months.  This in turn allowed him to pull off the beautiful combo of sky rocketing profits while also lower stress.  

Find out more about Atarim:https://atarim.io/

Come tax time everyone wants to lower their taxes.  Often you end up writing big checks in April and your first thought is tell me how I can lower what I owe in taxes.  The answer regrettably is not much.  Nev shares the big thing we should do now and why most of us won’t do it and the rest don’t want to do it.  This isn’t one size fits all advice but it is what we you need to do to increase your profits by lowering your taxes for your business.

Jimmy Rose is a master of productivity and the client experience.  In this episode Nev and Jimmy talk about agency life and life beyond the agency.  

Some highlights are:How to make new clients to stay profitable, happy, and on track to complete the project on deadline.  An innovative way to turn internet trolls into new content.A fast and highly profitable way to grow your existing plug in or SaaS 

Links Jimmy mentioned in during the show:My 5 favourite productivity systems - On the homepage at https://jimmyrose.meContent Snare free trial - https://contentsnare.com

Connect with Jimmy: Twitter - https://twitter.com/_jimmyroseFacebook - https://facebook.com/jimmyrosepageInstagram - https://instagram.com/getjimmyroseLinked In - https://www.linkedin.com/in/jamesrose0/Youtube - https://www.youtube.com/channel/UCnfG0GuJW2KMQOyAtlx1XggJimmy's Companies:Content Snare - https://contentsnare.comJimmy Rose / Zapier Mastery Course - https://jimmyrose.me/zapier-mastery/Agency Highway - https://agencyhighway.com

Nev compassionately answers an internet trolls claim that there is no such thing as a compassionate capitalist. He explains how to ACT like a compassionate capitalist using his ACT framework.

Running an agency often means dealing with and overseeing many different things at once, from the copy and offers on your website to the processes that pin down everything you do - and that’s before you even get to the client work. 

Some days, it will probably feel like you can’t seem to get control over all of the moving parts long enough to take a breath (and maybe eat a peanut butter cup #obsessed) - but there is some good news: 

Even in the most chaotic agency environment, there are plenty of things you can do to make sure you always have control over your next move. 

Leveraging your network, starting a side hustle, focusing all your energy on boosting profits in your existing agency business - all of these things have the potential to be highly profitable business activities. 

There’s just one problem: as profitable activities often are, all of these activities are resource-intensive, requiring resources, processes, and energy - and sometimes, you just don’t 

Of course, for all the times when you find yourself falling asleep in front of a screen at 3 am with four hours of work still waiting on your final approval, there is another option: 

Get someone else in control. 

That’s what Robert Jacobi would do. As the Director of the WordPress unit at cloud hosting platform Cloudways and former President of Joomla, he knows a few things about growing businesses, managing risk, and making decisions that have an impact. 

In this episode of Profit and Impact, Robert shares his tips for running a profitable, consumer-friendly business, from getting the right people on your team to cutting through the jargon. 

So what’s this episode really about?

The thing that all people really want out of tech companies (it’s simpler than you think)How to set up processes for controlling costs and mitigating risk Why you should always create a financial “runway” for your startupThe best back-to-basics tip for running a profitable business 

Why you should listen 

We all want to feel like we’re in control of the direction our lives and businesses are moving in, but sometimes, the best way to exercise that control is to hire someone with the expertise to help. This episode will give you a whole new perspective on what it means to make a difference, whether that’s through charity, philanthropy, or building processes to keep your costs under control. 

Links 

Nev Harris 

Robert Jacobi

You can quote me on that…

“Every day or on the job, at whatever job, you're packing away a whole bunch of information that is insanely valuable.” - Robert Jacobi

“Often, we [mistakenly believe that] the desire to have an impact, the desire to create change, the desire to do good things has to be mutually exclusive from making a profit. I believe, passionately, that profit is what allows you to make that impact.” - Nev Harris 

“I'd rather be giving the money to help out causes I care about than begging people for the money to help causes I care about.” - Nev Harris 

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