In this episode, we had the pleasure of speaking with Steven Pemberton, the owner of Hollow Co, a virtual event services company. Steven shared with us his inspiring journey of how his business skyrocketed during the COVID-19 pandemic. Initially running an ecommerce business, he noticed a growing demand for virtual events and seized the opportunity to shift his focus. This episode dives into Steven's success story and how he capitalized on the need for infrastructure and support for virtual events.

In this episode, you will learn the following:

• Analyzing Business Analytics: The significance of thoroughly analyzing business analytics, even the smallest numbers, to propel your business forward.
• Niche Down and Identify Ideal Clients: Understanding your target audience allows you to serve them at the highest level and optimize your marketing efforts accordingly.

 

• Addressing Client Pain Points: Rather than solely focusing on promoting the features and benefits of your product or service, it is crucial to address your clients' pain points.

 

• Targeted Advertising Platforms: Different advertising platforms can be effective for lead generation, depending on your ideal client.

Connect with Steven Permberton: 

 

Linkedin: https://www.linkedin.com/in/steven-pemberton-a221a11b1

Website : https://www.stevenpemberton.com/

Website (Hollow Co.): https://www.hollowco.com/challenge-builders

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Our Q&A call on the 2nd Thursday of the month at 1 pm Eastern: https://www.eventbrite.com/e/profit-first-monthly-qa-call-tickets-650137146707 Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected] Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

From Zero to $100 million with Gary Garth

We have an incredible guest joining us today, Gary Garth, the founder and CEO of elev8.io, Great Dane Ventures and the Accelerator Platform IO. Gary is a sales and digital marketing expert, with a wealth of experience in helping startups go to market, scale, and become profitable.

He emphasizes that even the greatest products can fail if they run out of cash.

Gary believes that founders should be their own chief sales officers and prioritize sales to ensure the success of their businesses. He highlights the need to know who you're working with when hiring a marketing agency and the importance of clear communication and credentials.

In this episode, you will learn the following:

• The importance of cash flow and sales in business success. Even the greatest products can fail if they run out of cash.
• The significance of strategic marketing and understanding your ideal customer profile.
• The need for businesses to have a strong understanding of their sales funnel and key metrics, such as conversion rates and return on investment.
• Encouraging entrepreneurs to seek expertise and support to navigate the complexities of scaling.

Connect with Gary Garth: Gary Garth on Linkedin

garygarth.com

https://elev8.io/

 The Zero to 100 Million Sales Blueprint

Goals, Grit & Greatness™ Planner 

🎉 Apply the coupon 'profitanswer' to get discounted the price from $30 to zero when you buy Gary Garth’s book 🎉

https://garygarth.com/product/zero-to-100-million-sales-blueprint/

 

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Our Q&A call on the 2nd Thursday of the month at 1 pm Eastern: https://www.eventbrite.com/e/profit-first-monthly-qa-call-tickets-650137146707 Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected] Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

In today's episode, we had the opportunity to sit down with serial entrepreneur, Stephen Halasnik. With seven successful companies under his belt, Stephen has developed a knack for creating profitable businesses in his decades-long entrepreneurial journey. Two of his ventures have even skyrocketed to the prestigious Inc. 500 list of America's fastest-growing companies. His impeccable skills in lead generation and marketing. As small business owners navigate the complexities of finances and marketing, Stephen's wealth of knowledge proves to be a valuable resource for achieving increased revenue and informed decision-making.

 In this episode, you will learn the following:

•   Gain valuable insights into the proven approaches that supercharge your business growth and success. 
• Appreciate the pivotal role of marketing in obtaining the elusive leads that enhance your bottom line. 
• Discern the importance of interpreting and scrutinizing essential business figures for cultivating progress. 
• Embrace the power of emphasizing your assets and letting go of constraints for optimized results. 
• Ascertain the key to cultivating synergistic alliances that amplify sales and marketing effectiveness.

 Connect with Stephen Halasnik:

fscreditline.com financingsolutionnow.com

 

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Our Q&A call on the 2nd Thursday of the month at 1 pm Eastern: https://www.eventbrite.com/e/profit-first-monthly-qa-call-tickets-650137146707 Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected] Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

 

In this episode of Profit Answer Man, we dive into the world of influencer marketing with our guest, Sarah Saffari. Sarah is an entrepreneur and business leader who runs a boutique marketing agency specializing in strategy, influencer marketing, brand partnerships, and content creation across channels. With her extensive experience working with diverse organizations, she helps businesses build cohesive marketing strategies to enhance their visibility and brand presence. Join us as Sarah shares valuable insights and strategies to leverage the power of influencer marketing for your business.

 In this episode, you will learn the following:

●        Understanding the Power of Influencer Marketing: Sarah explains the fundamentals of influencer marketing and why it has become a game-changer for businesses in today's digital landscape. She discusses how influencer collaborations can help amplify brand reach, establish credibility, and drive conversions.

 

●        Navigating the Influencer Landscape: With the abundance of influencers across various platforms, it can be overwhelming for businesses to choose the right ones to collaborate with. Sarah provides practical tips and strategies for identifying and vetting influencers, ensuring that their values align with your brand and target audience.

 

●        Crafting Effective Influencer Campaigns: Building successful influencer campaigns requires careful planning and execution. Sarah shares her expert advice on designing compelling campaigns that resonate with the influencer's audience while aligning with your brand goals. She emphasizes the importance of authenticity, storytelling, and measuring campaign performance for optimal results.

 Links:

Website: www.suiteinnovators.com. Linkedin: https://www.linkedin.com/in/sarah-saffari-890360165/

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Our Q&A call on the 2nd Thursday of the month at 1 pm Eastern: https://www.eventbrite.com/e/profit-first-monthly-qa-call-tickets-650137146707 Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected] Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Profit First for Therapists with Juile Herres

In today's episode, our guest Julie Herres, owner of GreenOak Accounting and author of Profit First for Therapists, discusses financial management and compensation models for therapy practices. She covers topics such as the challenges faced by mental health therapists in the insurance industry, the different compensation models commonly used in the therapy industry, and the emotional phases of Profit First. Julie provides valuable insights into tracking utilization rates and utilizing physical space efficiently to increase profitability and emphasizes the importance of having a non-judgmental space to talk about money and financial difficulties.

 In this episode, you will learn the following:

●        The importance of having a financial benefit to the practice when offering a salary to clinicians.

●        The value of a judgment-free money conversation. Money is emotional, so talking to someone and getting advice is crucial.

●        Finding a system that works for your business and pushing through the emotional phases of financial management to achieve clarity and ultimately financial freedom.

 Links:

Website: www.greenoakaccounting.com

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes

Q&A call - on 2nd Thursday of every month at 1pm Eastern: https://www.eventbrite.com/e/profit-first-monthly-qa-call-tickets-650137146707

Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected] Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

In today's episode, I sat down with Mike Chastaine, a former criminal defense lawyer who turned his struggling law firm into a profitable business using the Profit First system. Chastaine shares how he learned about the system and how it helped him allocate funds to different accounts, including a payroll account, profit account, tax account, discovery account, operating account, and rainy day fund account. He emphasizes the importance of making daily transfers to these accounts and building systems and processes in a business. Chastaine now consults with small and solo law firms to help them become profitable.

In this episode, you will learn the following:

• The significance of putting in place organizational structures and operational procedures in a company, notably legal practices.

• The benefits of being able to pick and choose clients and the importance of building a business that can run without the owner's constant presence.

• The importance of establishing and maintaining a reserve account for a company, particularly in preparation for unforeseen occurrences

Bio: Mike is one of the top lawyers in the country. But he found that working 50+ hours a week wasn't enough to become financially stable. Without any systems he was constantly on the verge of going under. The stress of this lead to a divorce and the loss of his home.

After applying the lessons he learned as an extreme endurance athlete and building the right systems his practice was named the best criminal defense firm in northern California and grew to $1.2 million dollars a year with just 3 lawyers working 20 hours a week.   Facebook:   https://www.facebook.com/mike.chastaine/   Linkedin:  https://www.linkedin.com/in/michael-chastaine-4683104/   Website: MikeChastaine.com

 

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected]

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected]

Shownotes: 

In this episode, we had the chance to speak with Jamie Royce, the CEO and founder of MindCloud, a company that specializes in software integration and automation for small and medium-sized businesses. Jamie shares his experience in software integration and how he started his business to help businesses connect their software and make their most important and mission-critical integrations easier. He shared the importance of having a profitable business and how software can help drive profit if used correctly. Jamie emphasizes the importance of integrating different software platforms to streamline and automate processes, which can help small and medium-sized businesses compete with larger enterprises. 

 

In this episode, you will learn the following:

 

• Integrating different software platforms can streamline and automate processes, helping small and medium-sized businesses compete with larger enterprises.

• The significance of showing appreciation for one's workforce and providing opportunities for members of that workforce to participate to the best of their abilities.

• Maintain a crystal-clear picture in your mind of the destination you seek to reach as well as the technological obstacles you must overcome. Pay attention to the numbers at the bottom, and be resourceful.

https://mindcloudconnections.com/

mindcloud.co/free-consultation

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected]

In this podcast episode, financial experts Lauren Colson and Rocky Lavani discuss common financial mistakes made by business owners, including money leaks and inaccurate bookkeeping. They emphasize the importance of reviewing profit and loss statements, keeping track of software costs, and prioritizing business projects. 

 

The conversation also touches on cash flow projections, understanding the balance sheet, and the need for a solid financial partner. Colson and Lavani provide tips and advice for managing finances effectively and improving profitability. They stress the importance of focusing on the bottom line and being resourceful rather than seeking more resources.

 

The Key Takeaways for this episode are:

1. Business owners should regularly review profit and loss statements and keep track of expenses to avoid money leaks and inaccurate bookkeeping.

2. It's important to prioritize projects and invest in those that will have the greatest impact on the bottom line, rather than spreading resources too thin.

3. A solid financial partner, such as a bookkeeper or accountant, can provide valuable insights and guidance for managing finances effectively and improving profitability.

Bio Lauren Colson is a number geek with people skills!

As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most informed decisions through financial information. Lauren knows you're working hard to grow your business and as a financial expert, she doesn’t take that lightly. Lauren, along with her team, take the scary out of your finances so you can focus on what matters most.

Her job is to empower entrepreneurs with the tools they need to make the best decisions in their businesses. Lauren is more than a business owner - she is a mother of two, a coffee lover, and a book-reading, beach-loving, mindset enthusiast.

Links:

https://www.colsonstrategies.com/

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected]

In today's episode, we speak with serial entrepreneur and small business coaching consultant, Henry Lopez. With over 36 years of diverse business experience, including successful careers in information technology, sales, and business ownership, Henry has been involved in 12 different businesses since buying his first one in 1991.

 

Throughout his entrepreneurial journey, Henry has bought and sold businesses, developed new businesses, and even franchised his successful ventures. His businesses span various industries, including restaurants, real estate, software, travel, shared office space, co-working, car washing, small business coaching, and consulting.

 In this episode, you will learn the following:

●     Challenges with Cash Flow and Profitability

●        The importance of having financial visibility and understanding gross margins

●        The significance of managing inventory and shifting sales strategies in response to economic changes

●        Understanding the financial health of a business

 

Links:

Website: https://www.thehowofbusiness.com/

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected]

Profitably Grow and Scale Your Business with Crista Grasso

Are you looking to take your business to the next level, but worried about sacrificing profitability or burning out? In this podcast episode, Crista Grasso discusses how to scale your business in a sustainable and profitable way. Crista emphasizes the importance of being strategic when scaling a business and ensuring that the necessary supporting systems are in place. She advises against trying to scale everything at once and instead focusing on what will make the biggest impact.

 

Crista Grasso is the go-to strategic planning and systems expert for online businesses when they want to scale.  Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably. She is the founder of the Lean Out Method, creator of the Lean Business Scaling System, and host of the Lean Out Your Business Podcast.

 In this episode, you will learn the following:

●        Simplify and Build a Support Structure

●        Optimize What's Already Working

●        Identifies ten core areas of waste that hinder a business's ability to scale

●        Have a Clear Long-Term Vision

  

Links:

Website: https://www.leanoutmethod.com

Free Guide: https://www.leanoutmethod.com/waste

Podcast: http://leanoutpodcast.com

 

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.