Author and entrepreneur Mike Michalowicz joins the podcast today to discuss some principles in his book, Profit First. With years of entrepreneurial experience under his belt, Mike shows how to navigate the industry as a small business. Mike has built multiple companies and has had multiple exits. More importantly, he says, he has also had business failures. To him, those failures and stumbles are what truly transformed his journey. He hopes to take what he learned from his failure and help other entrepreneurs. Listen in!

Timestamped show notes 01:41 - Mike's introduction 07:09 - Attracting the right customers 10:43 - Why don't people "do more" 14:34 - Be yourself 18:02 - Why Mike wrote Profit First 22:24 - Declaring bankruptcy 24:33 - Parkinson's Law

Links Mike's Website: https://mikemichalowicz.com/ Mike's Books: https://mikemichalowicz.com/books/