Profit Producer Podcast

Are webinars dead? I get asked this all the time, and the short answer is no. But your show rate might be telling you a different story, and that's exactly what I'm unpacking in this episode.

I'm seeing more webinars right now than I have in years. At the same time, a lot of hosts are telling me their show rates are falling. So here's what changed, and what still works.

What we cover:

• The numbers that prove webinars still work: over half of B2B professionals watch webinars weekly, 83% of attendees take action right after, and 40% of the people who show up become potential clients
• Why the "pitch fest," the old cold-audience-straight-to-a-pitch model, isn't converting the way it used to
• The "trust recession," and why your audience needs to trust you before they'll ever buy from you
• My 3 C's framework: how I build connection, deliver content people can use immediately, and then invite people to work with me, all without it feeling like a sales pitch
• What actually moves your show rate: SMS, email, and call follow-up, and why timing matters
• What a healthy show rate looks like: 40 to 50% is industry average, so if you're there, you're doing fine

If you've never hosted a webinar or you're deep into hosting them weekly and wondering why fewer people are showing up, this episode gives you something to walk away with either way.

Get $100 off your first month of virtual assistance help with Your Outsourcing Club.  www.YourOutsourcingClub.com. or schedule a call with me https://link.yocsystems.com/widget/bookings/youroutsourcingclub  

Use the code PODCAST to save $100 off your first month. 

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

Is your book actually building your business, or just sitting there looking good on a shelf?

This week on the Profit Producers Podcast, I'm sitting down with Taurea Avant, founder of Book Profits Club. She's helped over 11,000 speakers and coaches become published, profitable authors, and guided her clients to more than $10 million in sales since 2015.

We get into why every entrepreneur needs a book, why she's been fighting the Amazon bestseller title for years, what she means when she says visibility is the new currency, and the two things that actually make you money that aren't book sales.

If you've got a book, you're writing one, or you've been putting it off, this episode will change how you think about it.

CHAPTERS
0:00 Meet Taurea Avant
2:19 How Book Profits Club got started
4:42 Why every entrepreneur needs a book
7:07 What happened after she wrote her first book
9:17 The truth about Amazon bestseller lists
11:35 If you argue for your limitations, you get to keep them
13:57 Visibility is the new currency
16:04 What Taurea's working on right now
18:25 Inside her new Visibility Program
20:47 The only two ways to actually make money
23:09 Book recommendation: The Ride of a Lifetime
25:17 Meeting John C. Maxwell
28:03 Profitability moment: the pitch package strategy
30:21 Build a community and an experience around your book
32:44 Mental wellness as an entrepreneur

CONNECT WITH TAUREA
Register for her weekly webinar and grab her new book, From Book to Booked: www.howtospeakonmorestages.com

CONNECT WITH ME
www.SellYourSignatureOffer.com
https://www.linkedin.com/in/dekesha/ 

What are you going to implement first? Drop it in the comments and tag me; I read every one.

Be passionate, be purposeful, but more importantly, be profitable.

#BookProfitsClub #AuthorMarketing #VisibilityStrategy #ProfitProducersPodcast

Get $100 off your first month of virtual assistance help with Your Outsourcing Club.  www.YourOutsourcingClub.com. or schedule a call with me https://link.yocsystems.com/widget/bookings/youroutsourcingclub  

Use the code PODCAST to save $100 off your first month. 

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

Host: DeKesha Williams, The Webinar Queen

Episode Summary

DeKesha opens the week with a mindset reset on the language entrepreneurs use around money. She unpacks how the phrase “I just want to make enough” quietly caps what people build, using her own story of leaving corporate America in 2011, a client's onboarding call, and a live event that generated over $140,000 in under 24 hours to show how belief shapes pricing, goals, and growth.

Key Takeaways

• What you made at your job should be your floor, not your ceiling, when you build your own business.
• Thoughts become words. Words become behaviors. Behaviors become patterns. The shift starts in the language you use about money.
• Underpricing is rarely a market problem. It's a self-worth problem.
• Proximity to people already operating at the level you want changes what you believe is possible for yourself.
• Celebrate your own wins, not just your clients' — it shifts how you see yourself and what you'll charge next.

Quotable Moments

• “What I was making at my current employer, what you're making at your current employer, should actually be the floor. That should be the least amount, not the most.”
• “You deserve more than just enough. I deserve more than just enough.”
• “When you change the way you look at things, the things that you look at change.” — Wayne Dyer

Resources Mentioned

• The Proximity Principle
• We Should All Be Millionaires — Rachel Rodgers

This Week's Invitations

• Sell Your Signature Offer — live event, Richmond, Virginia, September 30. Tickets $47 at www.SellYourSignatureOffer.com.
• Six Figure Roundtable — invite-only mastermind, application and screening call required. https://www.dekeshacwilliams.com/networking-651679  

Be passionate, be purposeful, but more importantly, be profitable.

Get $100 off your first month of virtual assistance help with Your Outsourcing Club.  www.YourOutsourcingClub.com. or schedule a call with me https://link.yocsystems.com/widget/bookings/youroutsourcingclub  

Use the code PODCAST to save $100 off your first month. 

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

Episode summary: You picked the topic. You built the landing page. Your slides are ready and your emails are scheduled. So why does nobody show up? In this broadcast, DeKesha breaks down six places she'd focus to drive more qualified people to a masterclass, without depending on one platform or a massive audience. Creating a great masterclass is only half the strategy. The other half is a real traffic plan.

https://www.youtube.com/live/N7Ib5ClviDc?si=7SAraI9Jxb0P3MQY 

Key topics covered:

1. Start with the people who already know you — your email list, text list, clients, and social followers. Treat attendees and no-shows as two different conversations.
2. Borrow somebody else's audience through podcasts — and give listeners one clear next step instead of three scattered links.
3. Turn speaking opportunities into audience-building opportunities — offer your masterclass as the complimentary resource when a stage won't let you sell.
4. Make your social profiles work harder — check what your bio and pinned post are actually sending people to.
5. Use paid advertising only when the system behind it is ready — a clear registration page and a real follow-up plan come before ad spend.
6. Intentionally build referral partnerships — reciprocal relationships with people who serve your audience without doing what you do.

Quotable moments:

• "You cannot create the event and then hope people find it. You need a traffic strategy."
• "Attention without direction is a missed opportunity."
• "Traffic is only valuable when there's a system waiting for it."
• "Posting your registration link three times and saying, 'Nobody signed up,' isn't a traffic strategy. Consistency is."

Action step for listeners: Pick two or three of the six strategies and build a simple promotional calendar around them for the next four weeks. Choose one strategy and take one action today: send the email, pitch the podcast, update the bio link, or contact the referral partner.

Connect with DeKesha: Idea + Implementation = Income™

Be passionate. Be purposeful. More importantly, be profitable.

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

Host: DeKesha Williams, MBA — Webinar Strategist & Business Operations Expert

Episode Summary

If you've been told you need "systems and processes" in your business but nobody ever explained what that actually means — this episode is for you. DeKesha breaks down the five essential business systems that separate entrepreneurs with consistent revenue from those riding the revenue roller coaster. Spoiler: it's not your pricing, your content, or your confidence that's the problem.

What You'll Learn

✅ The real definition of a business system (hint: it has to work without you in the room) 

✅ The 5 non-negotiable systems every established entrepreneur needs 

✅ How DeKesha's LinkedIn outreach strategy generated 822+ conversations and closed 3 clients since October 2025 

✅ Why collecting leads means nothing if you don't have a nurture journey 

✅ The one question that reveals whether you have a real business or just a busy season

The 5 Systems Breakdown

1. Lead Generation System: A documented, repeatable process that converts content activity into actual leads in a database — with or without you posting. Includes: traffic source, lead magnet, opt-in page, and a CRM that captures contacts automatically. Ask yourself: If you disappeared for two weeks, would new leads still come in?

2. Nurture & Email Marketing System What happens after someone enters your ecosystem? Your nurture system should be a 90-day (or longer) client journey that moves people from cold lead → warm contact → ready buyer through consistent, intentional communication.

3. Client Enrollment System This is the system that determines whether your revenue is consistent or a roller coaster. Whether it's a webinar, workshop, challenge, or application — the vehicle matters less than having a documented, repeatable process. DeKesha ran the same workshop 9 times in 2025 and enrolled more clients than ever before.

4. Delivery & Fulfillment System What happens the moment a client says yes? Contracts, welcome emails, onboarding, access, and communication should all be systematized. This system protects your referrals, your reputation, and prevents chargebacks and refunds.

5. Money & Metrics System You cannot scale what you don't measure. Know your MRR, cost per lead, and conversion rate. DeKesha reviews her metrics monthly (she calls it "throwing the red flag") so she never wastes time on strategies that aren't working.

Key Quotes

"A system is a documented, repeatable process that delivers a consistent result — with or without you in the room."

"Leads don't go cold because of timing. They go cold because nobody followed up."

"Money plus metrics tell you one thing: do you have a business, or do you have a busy season?"

Resources & Links Mentioned

• 🔗 Done-for-you systems support: www.youroutsourcingclub.com
• 🎓 Free lead gen training: www.createconsistentleads.com
• 📞 Book a free strategy call: www.callwithdekesha.com
• 📩 CRM mentioned: Keap (formerly Infusionsoft) / Speaker CRM (www.TheSpeakerCRM.com)
• 📝 Full deep-dive article: Subscribe to DeKesha's Substack

Action Step

Go through each of the 5 systems and ask yourself honestly: Do I have this in place — not just a tool, but a documented, delegatable process? Most entrepreneurs have 1–2, and they're usually not the right ones to drive

Get $100 off your first month of virtual assistance help with Your Outsourcing Club.  www.YourOutsourcingClub.com. or schedule a call with me https://link.yocsystems.com/widget/bookings/youroutsourcingclub  

Use the code PODCAST to save $100 off your first month. 

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

EPISODE TITLE:

The $69,000 Secret: How I Generated Multiple 5-Figures with ONE Program

EPISODE DESCRIPTION:

What if I told you that ONE signature program could generate $69,000 in just seven months and completely transform your business?

In this episode, I'm sharing the behind-the-scenes story of how my Webinar Success Blueprint went from a $697 program to generating multiple five-figures through the power of recurring revenue.

You'll discover: 

✅ Why I was working for FREE and how a challenge changed everything 

✅ The exact strategy behind my $10K, $24K, and $35K launches 

✅ Why focusing on ONE program is more profitable than multiple offers 

✅ How to create predictable recurring revenue (Netflix vs. Blockbuster model)

 ✅ The ascension model that turns $697 clients into $6K+ clients

If you're tired of income inconsistency and want to build a signature program that creates predictable revenue, this episode is for YOU.

🎯 Ready to create your own signature program? Join my FREE workshop: "How to Enroll More Clients in Your Signature Program" Register: https://go.dekeshacwilliams.com/10k-workshop 

Connect with DeKesha: Website: www.vizionsconsulting.com 

Instagram: @de_kesha 

LinkedIn: DeKesha C. Williams 

Facebook: www.facebook.com/dekesha

EPISODE TAGS:

business strategy, signature program, recurring revenue, webinar marketing, coaching business, online business, entrepreneur, passive income, business growth, revenue generation, mastermind, course creation, business coaching, six figures, program launch

RESOURCES MENTIONED:

• Webinar Success Blueprint (DeKesha's signature program)
• FREE Workshop: "How to Enroll More Clients in Your Signature Program"
• Five-day webinar challenge strategy
• Client ascension model framework

LISTENER TAKEAWAYS:

1. Focus on ONE signature program rather than multiple offers for maximum impact
2. Create recurring revenue streams for predictable income
3. Use challenges and systematic marketing to build your audience
4. Develop an ascension model to increase client lifetime value
5. Package your existing knowledge into a high-value program

Get $100 off your first month of virtual assistance help with Your Outsourcing Club.  www.YourOutsourcingClub.com. or schedule a call with me https://link.yocsystems.com/widget/bookings/youroutsourcingclub  

Use the code PODCAST to save $100 off your first month. 

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

Summary

In this episode of the Profit Producers Podcast, DeKesha Williams discusses the common revenue challenges faced by entrepreneurs, particularly those struggling to break the $10,000 monthly income barrier. She identifies three main revenue killers: underpricing, lack of lead generation systems, and absence of business systems. DeKesha emphasizes the importance of perceived value over pricing, the necessity of consistent lead generation, and the implementation of efficient systems to scale a business. She also invites listeners to a free workshop aimed at helping them overcome these challenges and achieve financial success.

Takeaways

• If you're making $2,000 to $3,000 a month, this episode is for you.
• Many entrepreneurs struggle with underpricing their services.
• People buy based on perceived value, not just price.
• A consistent lead generation system is crucial for success.
• The average person needs to consume seven hours of content before buying.
• You need multiple touchpoints across different platforms to convert leads.
• Automating processes can help scale your business effectively.
• Identifying revenue killers is the first step to fixing them.
• Implementing systems can prevent burnout and improve efficiency.
• A free workshop is available to help eliminate revenue killers.

Chapters

00:00 Introduction to Revenue Challenges
02:30 Identifying Revenue Killers
08:56 The Importance of Systems
11:23 Transforming Your Business with Proven Strategies
13:33 New Chapter
14:07 Invitation to the Free Workshop


Register for the upcoming workshop - How To Enroll More Clients In Your Signature Program 

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

Hey there! In this episode, we’re joined by DeKesha Williams, the Webinar Queen, to talk about how webinars can help you generate leads and grow your business.

DeKesha shares her expert tips on:

• How to attract and engage the right audience with webinars
• Why 67% of potential clients are open to learning more—but need the right approach
• When to automate your webinars (and when to wait!)
• How to handle no-shows and keep people engaged

She also shares a free webinar checklist to help you optimize your next event!
Ready to make webinars work for your business? Tune in now!

Get $100 off your first month of virtual assistance help with Your Outsourcing Club.  www.YourOutsourcingClub.com. or schedule a call with me https://link.yocsystems.com/widget/bookings/youroutsourcingclub  

Use the code PODCAST to save $100 off your first month. 

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

Hey there, it's DeKesha C. Williams! In this episode, I’m diving into why your launches might not be working and, most importantly, how to fix them.
I break down the three biggest mistakes I see entrepreneurs make:

• Lack of consistent lead flow – If you're not constantly bringing in new leads, your launch will struggle before it even starts.
• Unclear sales system – If you're not confident in what you're selling, your audience won’t be confident in buying from you.
• Premature automation – Automating before testing your process can lead to a failed launch.

I also share a personal story about how I went from having just $20 in my bank account to making nearly $2,000 in one night—just by having the right systems in place!
The key takeaway? Successful launches require planning, lead nurturing, and a strong runway. I introduce my 12-Week Launch Blueprint to help you map out every step and maximize your results.
Tune in, take notes, and let’s make your next launch your best one yet!

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe

Hey there, it's DeKesha Williams! I'm thrilled to share with you the story of my very first $25K launch back in 2018. It was an incredible journey, and I want to take you through the strategies and tools that made it all possible.

In this episode, I discuss the power of webinars and live streaming, which were game-changers for my launch. I also discuss how nurturing leads and meticulous planning played a crucial role in our success.

One key takeaway from this episode is the importance of distinguishing between a general launch list and warm leads. Effective follow-ups with warm leads can make all the difference in achieving your goals.

I also share a personal anecdote that still blows my mind: how I went from having just $20 in my bank account to $2,000 in one afternoon, all thanks to my automated systems. It's a testament to the power of the right strategies and tools in your business.

Remember to join my upcoming masterclass, where I'll teach you how to use challenges to generate leads and revenue. You won't want to miss it!

Tune in, take notes, and let's make magic happen together.

Support the show

FREE Resources to Generate Consistent Leads:

• If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent Leads

Join our SKOOl community for resources on lead generation and client enrollment.  

Work with DeKesha Williams:

• Apply for $10K Mastermind: 10K Mastermind
• Get your online business started with Get Ish Done Tribe: The Tribe