Lee-Ann is once again joined by co-founder and advisor of Impact.com, and long-time lover of the Affiliate Marketing podcast, Lisa Riolo.

Lisa has over 25 years experience of leadership and executive experience within organizations of all sizes (from start-ups to national corporations) and business models. Managed teams across all functional areas and through fast-paced growth. She and Lee-Ann have a lot to discuss on affiliate marketing given their long histories circling each other in the digital marketing world. Listen here to find out what they came up with.

Listen to find out more about:

• Why is segmentation important?
• The importance of data in segmentation.
• Why program segmentation is important to an affiliate program.

Key segments of this podcast and where you can tune into go direct

[03:00] – The ease of recruiting affiliates and the blocking of niche audiences

[06:00] – What are birders?

[09:00] – Uncovering new segments of customers

[12:00] – The importance of networking in affiliate marketing

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