Project Distinct Podcast

Often, we rely on our instincts -- our "gut feel" -- to tell us if someone is the right fit on our team.  Research, however, suggests that might be the cause of having employees who are disengaged and undermotivated.  On today's PROJECT DISTINCT, Scott McKain explores why that is the case -- and what you should do to improve your ability to hire the "right" person for your next opening.

From a one-person business to an organizational behemoth, every company has a “culture.”  A recent story about Amazon leads Scott McKain to provide his insights on how a distinctive culture internally creates distinctive experiences for customers externally.

Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets — as times change, the people who are our customers as changing, too.  Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!

You are plotting your course for the future of your career or your business — which tool is better for you: map or compass?  On today’s PROJECT DISTINCT, Scott McKain reveals the surprising answer, based upon research at MIT’s Media Lab — and demonstrates how it perfectly aligns with the principles of “ALL Business is Show Business."

A recent study found that exercising intensely for a short period of time can produce the same results as working moderately for a much longer period.  In today's episode, Scott examines how that same principle might apply to our creativity, as well.

In today’s world, we want leaders and professionals who “know where they’re going” — who are decisive and have vision. Yet, as rapidly as the world is changing…how can you always make the right choices or head the right direction?  It begs the important question that Scott McKain asks on today’s PROJECT DISTINCT: When was the last time that you changed your mind?  It’s a critical point to consider!

Which is most critical to your success in creating distinction? Ideas...or execution?  Scott McKain has a very precise viewpoint on one of the other -- and it's the subject of today's episode of Project Distinct!

Because of a travel delay, Scott was unable to record today's episode on Act Three of storytelling. That will be here for you tomorrow -- in the meantime, here's an encore episode:

The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain — and it’s vital to know why.  In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.

Today’s employees are not as loyal to organizations as they are to their respective managers.  So, what does it take to display the attitude that will inspire your top people to be committed to both you and your business?  In today’s PROJECT DISTINCT, Scott McKain reviews why it’s so critical for you to display the four requirements for a great management attitude…and reveals what you need to display to your team.