Project Distinct Podcast

Project Distinct Podcast

By Scott McKainBusiness
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Project Distinct Podcast episodes

  • Episode 261: Encore Episode - The “sweet spot” it takes to create distinction…

    Believe it or not, baseball Hall of Fame Ted Williams is one of the inspirations of billionaire Warren Buffett.  In his study of hitting a baseball, Williams broke down the strike zone into 77 spots — then, analyzed where the “sweet spots” were that would give him a greater probability of getting a hit.  Buffett decided to do the same to determine where his financial “sweet spots” were. On today’s PROJECT DISTINCT, Scott McKain asks you an important question about distinction:  Where is YOUR “sweet spot”?

    11 min
  • Episode 260: Six ways to improve your management style...

    With so many changes in the marketplace -- particularly in generational shifts and technology advancements -- what worked for you as a manager a short while ago may not be the best approach today.  Here are six steps to help you improve your management stye as you lead your team to distinction!

    10 min
  • Episode 259: The question you may not have the courage to ask your customers...
    Virtuoso performer and speaker Mike Rayburn recently asked his followers to consider a VERY challenging question.  It's a question that will challenge you when you ask it of yourself -- and one that you may not have the fortitude to pose to your customers.  Yet, as we discuss on today's PROJECT DISTINCT, it's one that may transform your business -- and, maybe, even your life.

     

    8 min
  • Episode 258: Pacing and focus -- keys to business success...
    To celebrate hitting #1 on Amazon.com's charts for ebooks on small business, customer relations, AND marketing & sales -- here's an excerpt from the upcoming release of the audiobook version of "ALL Business is STILL Show Business!  Today's PROJECT DISTINCT covers pacing and focus -- two important elements required for success in show business -- and YOUR business!

     

    13 min
  • Episode 257: There is no reason to do business with you...UNLESS...

    Increased competition, changing product lines, shifting customer preferences, price sensitivity -- sound like your business?  It describes many -- and it applies specifically to grocery stores.  On today's PROJECT DISTINCT, Scott McKain first speaks to the controversy from yesterday's segment about hiriing new employees -- then outlines why grocery retailers (and your business) must consider more than products to keep and grow their customer base.

    12 min
  • Episode 256: How should you hire your next employee?

    Often, we rely on our instincts -- our "gut feel" -- to tell us if someone is the right fit on our team.  Research, however, suggests that might be the cause of having employees who are disengaged and undermotivated.  On today's PROJECT DISTINCT, Scott McKain explores why that is the case -- and what you should do to improve your ability to hire the "right" person for your next opening.

    13 min
  • Episode 254: As times change, people change…

    Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets — as times change, the people who are our customers as changing, too.  Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!

    12 min
  • Episode 252: Why “show business” should be the model for YOUR business…

    Continuing our series of excerpts from the upcoming audiobook, “ALL Business is STILL Show Business!” — today’s episode of PROJECT DISTINCT explores why the entertainment industry provides and exceptional model for your business…regardless of what field of endeavor is the one you are working in!  Scott McKain explains why show biz is YOUR biz!

    13 min

About Project Distinct Podcast

From the publisher's feed

How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT…