Project Distinct Podcast

What business are YOU in?  According to Scott McKain, regardless of the industry in which you work, you are in “show business!”  With the release of his new book, ebook, and audiobook — the 15th Anniversary edition of his first business book — today’s PROJECT DISTINCT kicks off a week of learning why ALL business is STILL “show business” — even in today’s changing and hyper-competitive marketplace.

Sometimes, events in your life changes your plan.  That was the case for my friend, Dr. Charles Runnels -- trained as an attorney, working for an oil company, a former Navy pilot -- he wound up impacting thousands of young lives. Today's PROJECT DISTINCT is about his story -- and how it can inspire all of us to make a difference.

Yesterday, Scott McKain was asked a fascinating question: With all of the negativity going around in the United States today — is it possible to create distinction with a negative attitude and approach?  That’s the topic of today’s PROJECT DISTINCT — and Scott’s answer may surprise you!

On today’s episode, Scott discusses the pitfalls of retirement and the choice to be, or not to be distinctive.

When Scott McKain totaled his Hertz rental car in New York City traffic, it was the beginning of a remarkable experience that created a customer for life.  Learn how they did it — and how you can duplicate it, without the accident!

You cannot move from where you are now to where you want to be with only the information that you currently possess.  In today’s program, Scott McKain asks you three critical questions to help you consider the importance of enlightenment as a core value of distinction.

In today’s episode, Scott explores the writing of Harvard’s Elizabeth Ross Kanter’s HBR article, “Instant Success Takes Time” — and reveals what her research says about “winning streaks.”  If you want to win and be distinctive — it won’t happen overnight…but this information can help ensure that it does happen!

“Motivational speakers” have said for years it takes 30 days to change a habit — however, research clearly demonstrates they are WRONG.  On this program, Scott McKain reveals the truth about changing habits — it’s a process, not an event.  And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally and professionally.

There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result.  Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.

If the experience that you deliver to your customers is identical to the one the competition is creating, it becomes impossible for you to be perceived as distinctive.  In today’s episode, Scott McKain relates three specific steps that you can take to make your customer experience more unique.