Project Endure Podcast

On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Chris Koch — adaptive athlete, motivational speaker, and marathoner from western Canada — for an inspiring and perspective-shifting conversation about resilience, gratitude, and redefining what endurance really means. Chris shares his journey competing in major marathons like New York and Philadelphia using a skateboard and his partial leg, the physical toll it takes and the powerful encouragement he draws from the crowds along the course. He opens up about growing up with a disability, learning independence one challenge at a time, and why his physical condition has never been the hardest part of his life. Joe and Chris explore the role of mindset and humor in moving from a victim mindset to one rooted in acceptance and optimism, including the small moments and people that provide "second winds" when things get difficult. The conversation also dives into comparison, problem-solving, and focusing energy on what can be controlled, as well as how movement is a powerful tool for managing stress and finding freedom. From farming roots and early independence to travel, kindness, and showing up with a smile, this episode is a powerful reminder that endurance isn't about avoiding hardship, but choosing how you respond to it. Give this episode a listen as we dive deep into Chris' life and learn about what persistence, perspective, and endurance mean to him.

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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Sim Williams — endurance athlete, former boxer, Army veteran, husband, and father — for a deeply reflective conversation about loss, legacy, and the quiet strength required to keep going when life gets hard. Sim opens up about the personal losses that shaped his recent endurance pursuits, including his grandmother's battle with colon cancer and the sudden passing of his dog, Maverick, and how those experiences fueled his motivation during the 24 Hours of Stairs challenge. He shares how grief, responsibility, and love for his family helped him access a deeper level of mental resilience. Joe and Sim explore the lasting impact of mentors, with Sim reflecting on his grandmother's influence on his early fitness habits, faith, and values, and the idea that people live on through the way they shape us. The conversation also dives into identity, feeling like an imposter, and authenticity in a saturated fitness world, as well as the hardest decision Sim made on purpose—walking away from competitive boxing—and how that choice led him through military service, marriage, and eventually endurance running. From marriage and partnership to mental toughness and perseverance, this episode is an honest reminder that endurance is built not just through physical effort, but through purpose, connection, and the willingness to keep showing up. Give this episode a listen as we dive deep into Sim's life and learn about what persistence, perspective and endurance mean to him.

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On this episode of The Project Endure Podcast, Joe Rinaldi sits down to reflect on lessons from this past year in order to add as much value as possible as we enter 2026. This is one of those episodes that you might want to listen to more than once. Consider this a software update for the soul as we pursue growth in the new year. Give this episode a listen, take some notes and lean into the things you might not want to hear.

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2026 PE Event: tickets 🎟️

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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Kaleigh Kurtz — professional soccer player and self-proclaimed "work in progress" — for an honest conversation about resilience, self-trust, and the mental endurance required to navigate both sport and life. Kaleigh shares her journey from a perfection-driven young athlete to a more grounded, connected leader, reflecting on the lessons she's learned about authenticity, teamwork, and staying true to who she is — especially when life doesn't look the way she hoped. Joe and Kaleigh dive into the realities behind her record-breaking consistency on the field, exploring how she's persevered through self-doubt, career challenges, and the pressure to perform. Kaleigh opens up about her struggle with an eating disorder and highlights the importance of compassion, language, and supportive relationships in healing.The conversation expands into emotional growth, mindful responses, and the power of choosing how we show up — on the field, in relationships, and in everyday moments. This episode is a reminder that endurance is more than physical—it's a daily practice of mindset, honesty, and growth. Give this episode a listen as we explore Kaleigh's story and what persistence, perspective, and endurance mean to her.

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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Erika Tvedten — dermatology resident, ultrarunner, and relentless pursuer of growth — for a raw and wide-ranging conversation about balancing ambition, anxiety, and the pursuit of meaning. Erika shares the reality behind her busy life, from training for a 100-mile race to navigating the pressures of residency and learning to manage stress, doubt, and mindset along the way. Joe and Erika explore how running serves as healing, strengthens resilience, and connects to overall health — including the impact of stress on skin, processing disappointment, and how unexpected detours can lead to meaningful growth. Together, Joe and Erika talk about the power of words, community, and the narratives we choose to live by — from the meaning of "abracadabra" ("I create as I speak") to the true definition of "compete" ("to strive together"). Erika opens up about the difficult decisions that shaped her, including stepping away from a long-term relationship and learning to trust herself through seasons of solitude and change. This episode is an honest, uplifting reminder that growth is often found in controlled chaos, that endurance extends far beyond sport, and that we're all capable of creating a life aligned with who we want to become. Give this episode a listen as we explore Erika's journey and what persistence, perspective, and endurance mean to her.

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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Bear Lee — endurance athlete, adventurer, and mental health advocate — for a powerful conversation about navigating darkness, chasing difficult goals, and choosing growth through adversity. Bear opens up about his lifelong battles with anxiety and depression, the numbing impact of medication, and how endurance sports became a pathway back to purpose and presence. He shares the story behind his nickname, the role of human connection in healing, and his raw experience running the Moab 240 with an injured ankle. Joe and Bear explore themes of resilience, self-belief, and staying grounded in the moment, even when the path feels impossible. From brutal weather to moments of wanting to quit, Bear reflects on the support that kept him moving and the mindset of "Stay Within the Mile" that helped him finish. This conversation is an honest reminder that even in our hardest miles, strength, meaning, and hope can be found. Give this episode a listen as we dive deep into Bear's life and learn about what persistence, perspective and endurance mean to him.

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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Kareem Rosser — author, athlete, and advocate — for a heartfelt conversation about finding empowerment through adversity. Kareem shares his remarkable journey from growing up in West Philadelphia, navigating poverty and loss, to discovering the transformative power of polo and the Work to Ride program. He opens up about losing loved ones to gun violence, including his brother David, and how forgiveness, faith, and horses helped him heal and find purpose. Joe and Kareem explore deep themes of resilience, redemption, and the link between personal growth and service to others, as well as what it means to face feeling like an imposter and what it looks like to transform discomfort into confidence. This episode is a raw and uplifting reminder that even the hardest challenges can become the foundation for strength, meaning, and lasting impact. Give this episode a listen as we dive deep into Kareem's life and learn about what persistence, perspective and endurance mean to him.

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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Paula Shrock to talk about battling ocular melanoma, how everything can change in a heartbeat, not letting fear take us to dark places, having support from loved ones (Brian riding bike from tip to top of Nova Scotia), hope has blood on her knuckles, leaning on humor, seeing control as an illusion, with life comes suffering, learning to embrace the fringe benefits of said suffering, take some risk (do some crazy things), bad choices make good stories, the thrill of the hunt (thrifting), enjoying seeing things restored, handling the perpetual disappointment not being able to get pregnant, dynamic parenting (different for each child), tomorrow is a new day, never stop making goals and so much more. Give this episode a listen as we dive deep into Paula's life and learn about what persistence, perspective and endurance mean to her.

People speak of hope as if it is this delicate, ephemeral thing made of whispers and spider's webs. It's not. Hope has dirt on her face, blood on her knuckles, the grit of the cobblestones in her hair, and just spat out a tooth as she rises for another go.

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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with JP Singer to talk about being a lover of life, using death to liberate us, minimizing future regret, dropping out of school to play music, creating memories instead of regrets, time waits for no one, ready is a decision, committing to what you want, seeing the unknown as where we grow, battling depression with a shift in perspective, embracing movement as the path forward, the power in playing the long game, the observation that we limit ourselves to what we've experienced, the importance of setting new thresholds (do hard things), operating from a place of possibility, leaving a job to start a business , the law of attraction, breaking triggers to create new patterns, continue moving toward what you want, the skill of bending, not breaking and so much more. Give this episode a listen as we dive deep into JP's life and learn about what persistence, perspective and endurance mean to him.

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https://www.youtube.com/watch?v=a0IAXBdYo7M&t=336s

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On this episode of The Project Endure Podcast, Joe Rinaldi breaks down the 2025 Project Endure Retreat as he processes the whole thing in real time. This episode covers the retreat recap, behind the scene logistics, honest personal reflections, the importance of being with other people who want to grow, the power of moments, making deep connections, some lessons from behind the scenes, gratitude for those who support us, recognizing how far we've come, what's next fro the brand, how to get involved and so much more. Give this episode a listen as we dive into Joe's mind and learn about what persistence, perspective and endurance mean to him.

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