16.51: Promises are a Structure

12.19.2021 - By Writing Excuses

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Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd

Our next 8-episode intensive is all about promises and expectations. Our guest hosts are Kaela Rivera, Sandra Tayler, and Megan Lloyd. They're joining us to talk about how the promises we make to our audiences, and the expectations they bring with them, are a structural format. In this episode we introduce the topic, and talk about some apex examples of success and failure in this area.

Credits: This episode was recorded by Marshall Carr, Jr., and mastered by Alex Jackson

Liner Notes: Here's the story of The Tropicana Packaging Redesign Failure

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