How does a homegrown Malaysian badminton brand, with roots in 1980s shuttlecock manufacturing, scale to an eight-figure business with a presence in over 40 countries? For Absolute Protech Sports, the answer lies in branding, product innovation, and a deep understanding of what players want.

Founder and Managing Director Dato’ Ronnie Chong shares the four-decade journey of Protech. He discusses the transition from a family manufacturing business to a modern marketing and distribution powerhouse, and why they are making a significant bet on the meteoric rise of pickleball, but also why they’re looking into padel.

We discuss:

• The strategy for growing from an 8-figure to a 9-figure business.

• How to compete with global sports giants on quality and price.

• Why Protech is betting big on pickleball as the "new social sport."

• Product innovation, from hybrid shuttlecocks to pickleball floor mats.

• Key lessons on organic growth, delegation, and building a brand.

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