As a communicator, you need to be able to stand up to yourself—on everything from boundaries and your personal time to protecting your ideas and intellectual property. IP theft is a major concern for us right-brained creatives and you need to find the balance between being friendly and making sure you're compensated for your work. Gini Dietrich talks about how you can walk that line in this week's episode of the Spin Sucks Podcast.

Protecting Your IP and Your Relationships

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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Shopping

Generative search is going to be affecting SEO sooner rather than later - but the foundations don't change - using your content to share your Experience, Expertise, Authority and Trust is still going to be the best thing you can do to make sure your content gets found. Gini Dietrich is talking abut the changes you do and don't need to make on this week's episode of the Spin Sucks Podcast.

Big Changes in Generative Search - What It Means For Your Content

Gini Dietrich has a vision about making the field of marketing and communications a better, more effective place with a shared understanding of how ROI is created and measured - and she's got a plan for how to make it happen. She's talking about it this week on the Spin Sucks Podcast.

The PESO Model© for Higher Ed, Comms Pros, and Business Leaders

The role of communicators is always changing - not least because there are always new platforms and changes to existing ones to integrate into our plans. What stays the same is balancing the demands of speed, accuracy, engagement and integrity - and today on the Spin Sucks Podcast, Gini Dietrich discusses how.

How TikTok, Twitch, and YouTube Are Changing Earned Media

Communications and PR is one of those industries where a few bad actors give everyone a bad reputation. But most communications pros are absolutely honest and most of their work can be seen as boring. This week on the Spin Sucks Podcast, Gini is talking about how most people are using their PR powers for good.

No, We Don't All Lie For A Living.

If you want your clients to be confident that your communications work is ethical, responsible, and measurable, becoming a PESO Model Certified Guide© is the best way to get there. Gini Dietrich answers your questions about the new program on this week's episode of the Spin Sucks podcast.

Protecting Your IP and Your Relationships

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