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Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google.
Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines.
Dani highlights key parts of her strategy for building topical authority through guest posts, podcast appearances, speaking at conferences and more.
Sponsored by Serpzilla
đGet a free demo & consultation to help you develop effective link-building strategies -https://serpzilla.com/?utm=swcpodcast
Follow Dani Leitner
đWebsite:https://danileitner.ch/en/
đ§English Newsletter:https://danileitner.ch/en/google-hates-you-newsletter/
âď¸Dani's hub on Topical Authority:https://danileitner.ch/en/blog/seo-strategy-topical-authority/
đLinkedIn:https://www.linkedin.com/in/dani-leitner/
đBluesky:https://bsky.app/profile/danileitner.bsky.social
âśď¸YouTube:https://www.youtube.com/@danileitner
đTwitter/Xhttps://x.com/DanielaLeitner2
đInstagramhttps://www.instagram.com/danileitner.ch/
00:00 Introduction
02:09 Sponsored by Serpzilla
03:49 Welcome Dani Leitner
04:50 Discussion on Topical Authority in SEO
07:12 Challenges and the Future of Topical Authority
16:36 Strategies for Building Topical Authority
25:14 Localisation and Language Nuances in SEO
31:50 The Role of Expertise in Content Creation
40:02 The Rise of Conversational Search
40:38 Future of Keywords in SEO
41:26 Challenges with AI and Search Intent
42:37 Entity vs. Keyword Discussion
45:30 Importance of Client Feedback
47:15 Aligning Marketing and Sales Strategies
53:22 Building Topical Authority
01:08:45 Measuring Topical Authority
01:18:31 Conclusion and Final Thoughts
4
44 ratings
Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google.
Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines.
Dani highlights key parts of her strategy for building topical authority through guest posts, podcast appearances, speaking at conferences and more.
Sponsored by Serpzilla
đGet a free demo & consultation to help you develop effective link-building strategies -https://serpzilla.com/?utm=swcpodcast
Follow Dani Leitner
đWebsite:https://danileitner.ch/en/
đ§English Newsletter:https://danileitner.ch/en/google-hates-you-newsletter/
âď¸Dani's hub on Topical Authority:https://danileitner.ch/en/blog/seo-strategy-topical-authority/
đLinkedIn:https://www.linkedin.com/in/dani-leitner/
đBluesky:https://bsky.app/profile/danileitner.bsky.social
âśď¸YouTube:https://www.youtube.com/@danileitner
đTwitter/Xhttps://x.com/DanielaLeitner2
đInstagramhttps://www.instagram.com/danileitner.ch/
00:00 Introduction
02:09 Sponsored by Serpzilla
03:49 Welcome Dani Leitner
04:50 Discussion on Topical Authority in SEO
07:12 Challenges and the Future of Topical Authority
16:36 Strategies for Building Topical Authority
25:14 Localisation and Language Nuances in SEO
31:50 The Role of Expertise in Content Creation
40:02 The Rise of Conversational Search
40:38 Future of Keywords in SEO
41:26 Challenges with AI and Search Intent
42:37 Entity vs. Keyword Discussion
45:30 Importance of Client Feedback
47:15 Aligning Marketing and Sales Strategies
53:22 Building Topical Authority
01:08:45 Measuring Topical Authority
01:18:31 Conclusion and Final Thoughts
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