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Proven Marketing Strategies to Help Community Banks Win Against Larger Competitors: A Conversation with Caleb Stevens, VP of Marketing at SouthState Bank
In the latest episode of Travillian Next, Keith Daly, Principal of Banking & Fintech Search at Travillian, sits down with Caleb Stevens, Vice President - Marketing Manager of Capital Markets & Correspondent Banking at SouthState Bank, to discuss a topic often overlooked in the banking industry—marketing—and its crucial role in community banking. Together, they explore how community banks can leverage modern marketing strategies to stay competitive, from digital marketing to aligning sales and marketing teams.
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By Travillian Next
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In the latest episode of Travillian Next, Keith Daly, Principal of Banking & Fintech Search at Travillian, sits down with Caleb Stevens, Vice President - Marketing Manager of Capital Markets & Correspondent Banking at SouthState Bank, to discuss a topic often overlooked in the banking industry—marketing—and its crucial role in community banking. Together, they explore how community banks can leverage modern marketing strategies to stay competitive, from digital marketing to aligning sales and marketing teams.
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