Do you desire to achieve transformative healthcare changes? How about implementing groundbreaking solutions to achieve that outcome?

My special guest is Jason Spacek.

Jason Spacek serves as the Vice President at BarkleyOKRP Health Innovations, boasting a robust professional background encompassing over two decades of expertise in the realms of technology, telecommunications, and healthcare. His pivotal role in driving transformative changes within the healthcare sector has been demonstrated through his focus on innovative solutions, value-based care models, and operational excellence. Jason's strategic consulting and commitment to human-centered healthcare design, payer-provider collaboration, and proactive patient care have been instrumental in reshaping primary care practices and implementing cost reduction strategies. Notably, his impactful contributions to projects in Kansas City and Phoenix underscore his dedication to creating tangible and applicable healthcare solutions that have garnered recognition within the industry.

Fall in love with the problem, not the solution. What are the problems that people are having out there? Let's really understand the problems and only then can you start to build potential solutions for it. - Jason Spacek

In this episode, you will be able to:

• Uncovering solutions to the pressing challenges in healthcare innovation.
• Discovering the key to aligning payer and provider incentives for better healthcare outcomes.
• Unlocking the potential of value-based care models in revolutionizing healthcare delivery.
• Exploring the power of human-centered design in shaping innovative healthcare solutions.
• Understanding the profound impact of primary care on the dynamics of health insurance.

Episode Timeline:

00:02:46 - Challenges in Healthcare Innovation  

00:04:35 - Understanding Value-Based Care  

00:06:49 - The Need for Proactive Care & Incentive Alignment  

00:08:07 - Rebuilding Healthcare Models from the Ground Up  

00:10:58 - Human-Centered Design in Healthcare Solutions  

00:14:37 - BarkleyOKRP’s Role in Healthcare Innovation  

00:19:39 - Rethinking the Healthcare Structure

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🎙️ What if reducing mental healthcare wait times from days to hours wasn't just possible, but already happening? Just wrapped up an eye-opening conversation with Dr. Tom, a psychiatrist with over 25 years of experience and a key leader at Iris Telehealth, who's making this a reality.

From driving six hours each way to see patients to pioneering telehealth solutions that transform access to care, Dr. Tom shares how necessity drove innovation in behavioral healthcare delivery.

Here's what we unpacked:

1🔍 The Evolution of Care: How telehealth transformed from a convenience to a crucial tool for democratizing mental healthcare access, especially for underserved communities.

2🛠️ Technology Integration: Leveraging AI and modern tools to enhance healthcare delivery while maintaining the human connection essential to mental health treatment.

3🤝 Breaking Barriers: Addressing the challenges in patient journeys, particularly for those with Medicaid or Medicare, and creating culturally appropriate care systems.

4💡 Future Vision: Three key wishes for healthcare transformation, focusing on universal access, destigmatization, and efficient care delivery through technology.

5📊 Strategic Implementation: How healthcare organizations can integrate telehealth solutions without disrupting existing systems and EMRs.

This episode is essential for healthcare leaders looking to scale their impact while maintaining quality of care.

For healthcare tech founders and leaders: What barriers are you encountering in making your healthcare solutions more accessible to those who need them most, and how might strategic partnerships help overcome these challenges?

—----------------------------------------------------

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🎧 [SabrinaRunbeck.com/Podcast]

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Episode Timeline:

00:00:53 -  Dr. Tom Milam: Expertise in telebehavioral health and substance use disorder treatments.

00:01:37 - How behavioral psychiatry has gained recognition.

00:04:12 -  Realizing the potential of telehealth for expanding care access.

00:06:49 - Iris Telehealth’s primary goal: providing care to underserved populations.

00:08:31 - Addressing emergency mental health needs

00:09:22 - Impact of COVID-19 on Telehealth

00:12:36 - Dr. Tom’s Three Wishes for Healthcare

00:16:24 - Role of psychiatrists, therapists, and technology in holistic mental health care.

00:18:50 - Call for healthcare professionals to share their experiences.

00:24:14 - Sabrina’s Key Takeaways

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Yet, the resources to educate them are dwindling.

🎧 In our latest episode, we dive into the journey of Morgan Taylor, a healthcare leader who turned a critical gap in medical education into a thriving EdTech platform—helping thousands of nursing students succeed.

What you’ll learn:

🔑 How identifying a systemic gap in healthcare education led to a scalable business opportunity

🔑 The importance of solving one problem exceptionally well before expanding

🔑 Why student feedback is the key to iterating and refining an educational platform

🔑 The role of values-first hiring in scaling a mission-driven company

🔑 How technology can enhance personalized learning while reaching thousands

🔑 The biggest pitfalls to avoid when growing an EdTech startup in healthcare

🔑 Strategies for sustainable growth without compromising quality

This episode is packed with insights for healthcare tech founders, educators, and anyone looking to scale a mission-driven business without losing its impact.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

What's your biggest challenge in scaling your healthcare innovation while maintaining quality and personal touch?

Episode Timeline:

00:00:00 - The Nursing Shortage and Education Crisis

00:01:22 - From Nurse to Educator

00:05:07 - Pandemic Challenges and Faculty Shortages

00:07:39 - Innovating Nursing Education with Technology

00:11:48 - Student Success and Market-Driven Growth

00:14:54 - Building a Mission-Driven Team

00:20:24 - Human-Centered Tech in Healthcare Education

00:23:27 - The Future of Nursing: Big-Picture Goals

00:27:52 - Scaling Responsibly Without Losing Core Values

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For every dollar invested in women's health, the return is triple - yet millions of women still lack effective solutions for basic health needs.

Two femtech founders are changing that equation, and one just secured a game-changing $45,000 award to scale their vision.

What you'll learn:

1️⃣ Sustainable Innovation Strategies: How to create products that balance environmental responsibility with clinical effectiveness

2️⃣ Market Validation Techniques: Data-driven approaches to build credibility and attract investors

3️⃣ Strategic Expansion Frameworks: Navigating geographical markets and regulatory landscapes

4️⃣ Growth Ecosystem Building: Creating strong relationships with healthcare providers and users

5️⃣ Future Integration Opportunities: Exploring the convergence of physical and digital health solutions

Discover why every dollar invested in women's health generates a threefold return in market growth, health outcomes, and environmental impact.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform.

What sustainable healthcare innovation are you developing, and how are you approaching

market validation?

#Femtech #WomensHealth #Healthcare #Innovation #Sustainability

Episode Timeline:

00:00:00 - Introduction to Women's Health and Fintech 

00:03:23 - Shagun Maheshwari’s  Innovations

00:05:19 - Mayra Hurtado's Hormonal Health Solutions 

00:06:41 - Recognition of Women's Health Innovations 

00:08:21 - The Impact of Fintech on Women's Health 

00:10:08 - Key Growth Factors in Women's Health 

00:11:45 - Breaking Taboos in Women's Health 

00:13:27 - Future Opportunities in Women's Health 

00:15:40 - Empowering Women Leaders

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Did you know that 97% of healthcare tech investors say "no" to funding opportunities? 

For founders generating $2M+ or having secured $5M+, this statistic often leads to mismatched pitching strategies and missed connections.

🎧 In our latest podcast episode, we break down how successful healthcare tech companies adapt their approach to different investor personalities and build lasting relationships that lead to funding success.

What you'll learn:

🔑 The Investment Matrix: balancing logic and connection in investor communications 

🔑 Five distinct investor archetypes and their decision-making patterns 

🔑 Creating tailored pitch materials for each investor type 

🔑 The Conversion Bullseye method for building strategic relationships 

🔑 Converting initial "no's" into future opportunities 

🔑 Building long-term partnerships beyond the pitch 

🔑 Implementing a systematic approach to investor relationships

This episode is essential for healthcare tech founders looking to move beyond generic pitching and create meaningful investor connections.

Ready to transform your fundraising strategy?

Join the conversation and learn how to match your startup vision with the right investors.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Share your thoughts: Which investor type do you encounter most often in your fundraising journey?

Episode Timeline:

00:00:11 - Funding Reduction in Digital Health

00:01:39 - Email Etiquette and Relevance

00:04:26 - The Director: Vision-Driven Investors

00:08:07 - The Stunt Double: Unpredictable Investors

00:10:26 - Understanding Your Own Buyer Persona

00:13:07 - Building Deeper Connections with Investors

00:15:16 - Sustainable and Impactful Investor Engagement

00:18:05 - Importance of Sales Conversations

00:22:31 - High Ticket Sales and VC Investments

00:26:05 - Long-Term Relationship Building

00:29:02 - Sales Strategy and Customer Journey

00:30:05 - Identifying Your Buyer Persona

00:33:09 - Raising Funding and Closing Deals

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Did you know that 97% of potential healthcare tech clients aren't ready to buy right now? 

For founders generating $2M+, this statistic often leads to scattered marketing efforts and wasted resources.

🎧 In our latest podcast episode, we break down how successful healthcare tech companies build systematic marketing approaches that create predictable revenue without constant tactical shifts.

What you'll learn:

🔑 Why most healthcare tech marketing efforts fail and how to fix them

🔑 The three-stage conversion system that turns prospects into clients

🔑 How to identify and market to five distinct buyer types in healthcare tech

🔑 Building repeatable processes that VCs love and teams can execute

🔑 Creating marketing systems that scale with your company

🔑 Converting "not ready" prospects into future clients

🔑 Implementing a 90-day plan for systematic marketing success

This episode is essential for healthcare tech founders ready to move beyond random marketing acts and create predictable revenue systems.

Ready to transform your marketing strategy? 

Join the conversation and learn how to build a marketing engine that consistently attracts and converts enterprise clients.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Share your thoughts: What's your biggest challenge in creating consistent marketing results?

Episode Timeline:

00:00:00 - Why Healthcare Marketing Fails

00:01:01 - Meet Cat: The Marketing Multiplier

00:06:12 - The Three-Stage Marketing System 

00:11:04 - The Psychology of Marketing Strategies

00:17:50 - Defining Buyer Types and Tailoring Engagement 

00:15:25 - The Importance of Repeatability and Documentation

00:24:18 - Navigating Challenges in Marketing Execution 

00:29:15 - Leveraging Relationships Over Leads 

00:33:14 - Aligning Marketing with Buyer Evolution 

00:36:36 - Closing Reflections: Building Impactful Marketing Systems 

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Ever feel like scaling your business is like driving an ATV through a muddy jungle? 🛻

This week, on the podcast, I shared a personal story from Bali that mirrors the challenges healthcare innovators face every day. From muddy trails to steep climbs, it’s all about finding clarity in chaos.

Here’s what we cover:

✅ Why exponential growth (10X) might actually be simpler than small-scale improvements (2X).

✅ Real-world challenges health innovators face when scaling.

✅ Lessons from the ATV trail: momentum, control, and clarity.

✅ Proven strategies for breaking through barriers in HealthTech.

Ready to take your innovation to the next level?

🎙️ Listen now and discover the clear path to growth that’s waiting for you.

1. Lessons from the Jungle Trail

• Maintain momentum on steep climbs (even when counterintuitive).
• Controlled execution for descents—balance and timing are key.

1. 10X vs. 2X Mindset

• Inspired by Dan Sullivan and Dr. Benjamin Hardy’s book.
• Why reimagining your approach yields better results than small tweaks.

1. Common Scaling Challenges

• Founder case study: Struggling to scale an AI-powered tool despite early wins.
• Obstacles like scattered efforts and unclear priorities.

1. The Clear Path Principle

• Importance of focusing on one core strategy.
• Clarity as a competitive advantage in healthcare innovation.

1. 10X Growth Strategies

• Strategic focus on high-value activities.
• Building scalable systems and transformative solutions.

1. Real-World Applications

• Market entry, team-building, and technology prioritization.
• Practical frameworks for exponential growth in healthcare.

1. Next Steps for Innovators

• Connect with the right advisors and frameworks.
• Invitation to HealthTech Showdown for personalized insights.

1. Monthly HealthTech Showdown – HealthTechShowdown.com.
2. Driving Forward: Navigating Unprecedented Success and Innovation: https://youtu.be/cisa1xtbefw?si=G-zEUMmNBWj0BPxs
3. Are You Fighting the Right Battles in Your HealthTech Journey? https://www.linkedin.com/pulse/you-fighting-right-battles-your-healthtech-journey-sabrina-8nv2c/?trackingId=XSdv0A3FTGaWSIzI2zggvw%3D%3D
4. Navigating Health Tech Capital Fundraising: Strategies for Success: https://www.linkedin.com/pulse/navigating-health-tech-capital-fundraising-strategies-sabrina-p6e1c/?trackingId=JbOBq7EDRqyOi4is5JPmpw%3D%3D 

00:01:24 - ATV Ride in Bali: A Business Metaphor

00:04:59 - Controlled Ways to Navigate Challenges

00:06:46 - Nervousness as a Motivator or Hindrance

00:09:30 - Documenting and Understanding Business Domains

00:13:04 - Positioning and Messaging in Early Stage

00:16:45 - The 10x is Easier Than 2x Principle

00:20:23 - Avoiding Superficial Advice

00:23:06 - Goal Alignment and Contingency Planning

00:26:06 - Focus Funnel: Daily, Delegate, Automate, Delay, Dedicate

00:29:00 - Managing Multiple Responsibilities

00:29:32 - Health Tech Showdown Announcement

00:30:48 - Doing the Right Things for Support

🎧 Don’t miss this transformational episode!

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🎧 SabrinaRunbeck.com/Podcast 

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How Top Healthcare Tech Companies Are Doubling Growth Through Caregiver Integration

Healthcare tech founders: are you tapping into the $347B caregiver market opportunity?

While most companies focus solely on patient solutions, industry leaders are seeing 2-3x faster growth by integrating caregiver support into their strategies.

🎧 In this episode, we sit down with Gil Bashe from FINN Partners and Stacy Harris from Mocingbird to discuss how successful healthcare tech companies are scaling through strategic caregiver integration.

What you'll learn:

🔑 Why the caregiver ecosystem is crucial for sustainable growth

🔑 How to reduce sales cycles by 40% through caregiver engagement

🔑 Strategies for integrating caregiver support into existing products

🔑 Ways to achieve 2.4x increase in annual recurring revenue

🔑 Methods to reduce customer churn by 67%

🔑 Framework for implementing a 90-day caregiver integration pilot

🔑 Tactics for building advocacy through caregiver support networks

This episode is essential for healthcare tech founders looking to scale their impact and revenue through strategic market expansion.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Ready to rethink your growth strategy? 

Tune in to learn how serving the entire care ecosystem can multiply your market potential.

------------------------------------------

Episode Timeline:

00:03:04 - Caregiving and technology integration.

00:06:57 - Caregiving complexities and solutions.

00:10:09 - Caregiver support for patient care.

00:12:55 - Caregiver support alongside patient care.

00:18:07 - Clinicians' re-credentialing challenges.

00:21:13 - Clinician burnout and education.

00:25:35 - Traditional learning in healthcare.

00:29:28 - Human element in healthcare technology.

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🎧 SabrinaRunbeck.com/Podcast 

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Want to know why some healthcare solutions hit $2M+ while others fade away?

The secret lies in starting with clinical experience, not feature lists.

🎧 In our latest episode, two successful healthcare founders share their journeys from clinical insight to market success, proving that real healthcare experience leads to products providers actually want.

What you'll learn:

🔑 How clinical observations translate to market opportunities 

🔑 Why physician-founders spot problems others miss 

🔑 Methods to validate your solution before full launch 

🔑 Steps to secure distribution deals with healthcare systems 

🔑 Ways to build trust between providers and patients 

🔑 Strategies for scaling while maintaining quality 

🔑 Metrics that convince healthcare decision-makers

Featuring insights from Dr. Manju Dawkins, who turned her experience with patient needle anxiety into an award-winning solution, and Manoj Shivji, whose three-year research in therapeutic relationships created a game-changing behavioral health platform.

This episode is perfect for healthcare professionals ready to turn their clinical insights into successful tech solutions.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Episode Timeline:

00:01:08 - Dr. Dawkin shares how her personal experience as a mother inspired Thimble.

00:05:08 - Strategies for product accessibility and adoption in various healthcare sectors.

00:11:07 - Research-backed approach to improving mental health care delivery.

00:13:10 - Success stories from their parent company and beyond.

00:16:30 - Scaling solutions to reach treatment centers, independent therapists, and hospitals.

00:21:38 -  Encouragement to share tools, innovations, and stories for better patient care.

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Most digital health platforms lose users after 5 days - but some achieve 220+ days of consistent engagement. The secret? Smart integration of subspecialty expertise networks.

In this episode, we speak with two healthcare tech leaders who've cracked the code on turning medical expertise into sustainable revenue streams while solving critical access problems in healthcare.

Trust me, this episode will change how you think about scaling your healthcare tech company!

What you'll learn:

🔑 How to achieve 44x better patient engagement through behavioral design

🔑 Converting specialist networks into multiple revenue streams

🔑 Strategies for winning enterprise health system contracts

🔑 Smart ways to integrate AI with expert medical knowledge

🔑 Building white-label platforms that health systems actually want

🔑 Key metrics that make enterprise buyers take notice

🔑 Positioning your platform for cross-border expansion

This episode is essential for healthcare tech founders generating $2M+ or who've raised over $5M in funding and are ready to scale.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Want to learn how other successful founders are monetizing their expert networks? 

Join the conversation and share your experiences.

Episode Timeline:

00:02:11 - Scott Taylor: Engagement problems in healthcare and digital solutions 

00:03:15 - Behavioral design for long-term engagement

00:07:10 - Market strategies for digital health solutions

00:09:25 - Overcoming challenges in scaling digital solutions

00:13:42 - Tracy’s white-label solution for radiology and pathology second opinions

00:17:29 - Reducing care delays and using AI to enhance diagnostic precision

00:19:30 - Leveraging conferences for growth and partnership opportunities

00:22:31 - MDView's focus on peer-to-peer communication and AI integration

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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