Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

By Sabrina Runbeck, MPH, MHS, PA-C | Strategic Advisor | Venture Partner | Human Capital Architect | TEDx Speaker | Fractional CSO / COO | Empowering HealthTech Founders to Gain Visibility, Credibility & Capital for Scalable, Mission-Driven GrowthBusinessEntrepreneurshipInvestingManagement
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Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact episodes

  • Build a Care Network So Tight, No Patient Falls Through the Cracks

    What if building your HealthTech solution was only half the battle, because the real game is connecting humans and data across an entire ecosystem?


    That’s the challenge Eugene Pozdnikov, CEO of CYBX, is tackling head-on. 


    In this episode, we unpack how to move beyond single-point care and build ecosystems that serve patients, families, physicians, and long-term care teams—without losing fidelity or security in the data stream.


    From Slack-style collaboration for clinicians to CRM-driven engagement for caregivers, we dive into how CYBX is creating a shared operating layer that respects privacy, scales communication, and keeps families in the loop.


    Because better care coordination isn’t about adding more tools. 


    It’s about designing the digital scaffolding that holds the system—and the people—together.


    In this episode, you’ll learn:

    🔑 Why CRM tools may outpace EHRs in patient coordination

 

    🔑 How to create shared visibility across caregivers, families, and care teams

 

    🔑 What happens when aging populations fall through disconnected systems

 

    🔑 Why healthcare needs “Slack-style” team environments built for clinical realities

 

    🔑 The hidden power of engagement scores and automation in patient follow-ups

 

    🔑 How CYBX is bridging gaps in real-time between facilities, EHRs, and family stakeholders


    Episode Timeline: 

    00:03:11 – Eugene’s Background and Path into Healthcare Technology

    00:06:38 – Real-World Use Cases in Data Integration and Care Coordination

    00:09:22 – Transitional Care Challenges and EHR Fragmentation

    00:15:24 – Digital Portals, Ecosystems, and the Role of CRMs in Healthcare

    00:17:53 – The Future: Converging CRM, RPM, and Secure Messaging

    00:19:57 – Why Foundational Data Management Comes First

    00:22:09 – Beta Testing CYBX’s HIPAA-Secure Slack-Style Tool

    00:24:54 – Scaling Use Cases: Scheduling, Data Lakes, and AI Potential

    00:29:50 – Lab Integration Problems Between Epic and PointClickCare

    00:31:21 – Eugene’s Three Magic Wand Wishes for Healthcare

    00:39:46 – Final Takeaways: Six Lessons from the Conversation


    Get In the Spotlight


    Are you a founder with a proven solution and paying users?


    Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.


    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.


    Resources Mentioned
    • Ready to turn your pitch into a magnet? Let me write it for you. 👉 PulsePointPath.com/Pitch-Workshop
    • Impact Quotient Quiz: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable: 👉 ImpactQuotientQuiz.com
    • Need executive clarity now? Let’s create your growth blueprint in under 5 hours. 👉 PulsePointPath.com/Call



    44 min
  • How To Make Every New Hire Stay, Win, and Thrive in 90 Days

    When your frontline workers are burnt out, and your admin team is buried in spreadsheets…


    It’s not a staffing issue. It’s a system issue.


    In this episode of Provider’s Edge, I sat down with Adam Lewis, co-founder and CEO of Apploi, to unpack why long-term care organizations can’t solve workforce burnout by hiring alone—and what it actually takes to retain the people doing the hardest jobs in healthcare.


    We dive into why staff recognition isn't a bonus—it’s a lifeline. We explore how smarter onboarding, career-pathing, and scheduling systems don’t just boost morale, but reduce turnover and elevate care quality.


    Let’s talk about real retention—where culture meets automation, and recognition becomes strategy.


    If you care about reducing turnover, building career ladders, and leading without the burnout, this one’s for you.


    6 Key Points You’ll Learn:

    🔑 Why burnout is not just a worker problem—it’s a leadership systems problem

    🔑 How automating onboarding and scheduling can cut error rates and save hours weekly

    🔑 What it means to build career pathways for CNAs and why it’s crucial to long-term care

    🔑 How recognizing your team boosts engagement—and retention

    🔑 Why job descriptions must evolve to reflect growth, not just responsibilities

    🔑 What high-trust, high-recognition cultures actually look like in healthcare


    Episode Timeline: 

    00:04:09 – Adam’s journey into healthcare staffing tech

    00:05:25 – The cost of inefficient hiring and turnover

    00:08:18 – Streamlining recruitment for overwhelmed admins

    00:11:01 – How Apploi handles recruiting, onboarding, and scheduling

    00:19:31 – Designing onboarding to drive clarity and retention

    00:22:08 – Hiring aligned with values and intrinsic motivation

    00:29:11 – Scaling with people-first leadership

    00:34:07 – Apploi’s AI focus for smarter hiring

    00:35:18 – Adam’s three wishes for healthcare and his team

    00:40:39 – 6 key takeaways on hiring, retention, and culture



    Get In the Spotlight


    Are you a founder with a proven solution and paying users?


    Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.


    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.


    Resources Mentioned
    • Ready to turn your pitch into a magnet? Let me write it for you. 👉 PulsePointPath.com/Pitch-Workshop
    • Impact Quotient Quiz: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable: 👉 ImpactQuotientQuiz.com
    • Need executive clarity now? Let’s create your growth blueprint in under 5 hours. 👉 PulsePointPath.com/Call




    44 min
  • Unlock the $1 Trillion Upside of Seamless Health Data with Phil Beckett

    In this episode, I sat down with Phil Beckett to unpack the true complexity of making health data work. 


    From mismatched baby names and identity errors to AI-powered community simulations, we explored why data usability—not just availability—is key to lasting change. 


    We talked about aligning economic models with upstream care, empowering patients with understandable records, and the multidimensional nature of medicine that includes not just physical health, but emotional, psychological, and even spiritual wellness.


    Topics We Covered:

    🔹Why interoperability is a human, not just technical, challenge

    🔹How Texas is tackling patient matching and regional data sharing

    🔹The danger of grant-only innovation without sustainability

    🔹What “SimCity for healthcare” could do for public health planning

    🔹The five dimensions of modern medicine: physical, mental, spiritual, behavioral, and social

    🔹Resilience as a cultural and business model in healthtech


    Episode Timeline: 

    00:01:36 – Why and How Healthcare Data Sharing Is Still Broken

    00:07:19 – Phil’s Unusual Journey: From Dairy Farm to Digital Health

    00:10:13 – From Reactive Medicine to Coordinated, Proactive Care

    00:12:14 – How Texas Is Tackling Interoperability Without State Funding

    00:17:43 – Phil’s Vision: A SimCity Model for Community Health

    00:19:38 – Longevity, Food as Medicine, and Whole-Person Wellness

    00:23:00 – Making Innovation Sustainable, Not Just Flashy

    00:30:21 – Funding Cuts, Medicaid, and Smart Cost Reduction

    00:34:16 – Phil’s Three Wishes for Healthcare Transformation

    00:38:09 – How to Collaborate with the Texas Health Services Authority

    00:40:05 – Final Thoughts and 6 Points Discussed


    Get In the Spotlight


    Are you a founder with a proven solution and paying users?


    Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.


    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.


    Resources Mentioned
    • Ready to turn your pitch into a magnet? Let me write it for you. 👉 PulsePointPath.com/Pitch-Workshop
    • Impact Quotient Quiz: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable: 👉ImpactQuotientQuiz.com


    Need executive clarity now? Let’s create your growth blueprint in under 5 hours. 👉 PulsePointPath.com/Call

    44 min
  • Busy or Scaling? The Founder Habit That Sabotages Real Growth

    You’re doing all the things.


    Running from call to call, showing up at every pitch, every investor dinner, every headline tech week.


    It feels like momentum—but is it?


    In this episode, we unravel one of the most dangerous illusions in startup culture: mistaking chaos for progress.


    WHAT YOU’LL LEARN IN THIS EPISODE:

    1️⃣ Why “chronic busyness” is the new burnout badge

    Founders are over-scheduling and chasing every shiny opportunity—not realizing it’s often a trauma pattern, not a growth strategy.


    2️⃣The nervous system sabotage

    Logic says yes, but your body says “not yet.” Learn how to recognize when founders appear ready but stall due to internal misalignment.


    3️⃣The real reason founders delay getting help

    It’s not because they’re too busy—it’s because they don’t want others to see the mess they’re hiding. Learn how fear of judgment fuels isolation.


    4️⃣Emergency addiction is killing your culture

    Discover how even high-functioning teams unknowingly build environments that thrive on urgency and drama—and how to reverse the cycle.


    5️⃣Design your personal and business ecosystems for sustainable growth

    Without strong support structures in your wellness, family, mentors, and partnerships, your business success will eventually collapse on itself.


    6️⃣The mindset shift from ‘fix it myself’ to aligned collaboration

    Your project doesn’t need a hero—it needs a container. Learn how to stop over-functioning and start scaling with true support.



    Episode Timeline:

    00:00:00 - Real momentum begins when you stop mistaking chaos for progress.00:01:55 - Chronic busyness as a protective mechanism.

    00:04:20 - The lie of high-functioning dysfunction and burnout.

    00:08:40 - Self-compassion and intentional slowdown as leaders.

    00:12:55 - Meeting founders where they are with aligned support.

    00:15:45 - Creating a safe, accountable container for vision.

    00:18:04 - The emergency addiction mindset.

    00:23:50 - Emotional self-management reduces “emergencies.”

    00:28:37 - Designing cultures that allow time for deep work.

    00:30:29 - When fast movement becomes unproductive chaos.

    00:31:41 - Recap: 6 key founder mindset traps and insights.

    00:34:19 - Closing message and feedback invitation.


    Get Matched!


    If you're a HealthTech founder with customers and early traction, HealthTech Showdown is your fast track to strategic capital and curated exposure.


    This isn’t random networking. It’s a matchmaking platform connecting you with investors already backing companies like yours.


    We don’t just put you on stage, we help you perfect a pitch that converts, build on-camera confidence, and line up the decision-makers who are primed to say “yes.”


    Apply now at 👉 PulsePointPath.com/Contestant — only 4 founder spots per round.


    RELATED RESOURCES:
    • Apply to be on the Provider’s Edge Podcast – Are you a post-Series A health tech founder ready to scale? Apply here 👉 TheProvidersEdge.com
    • Take the Impact Quotient Quiz – Find out if your team, product, and systems are aligned for scalable success: 👉 ImpactQuotientQuiz.com
    • Ready to turn your pitch into a magnet? Let me write it for you. 👉 PulsePointPath.com/Pitch-Workshop


    Need executive clarity now? Let’s create your growth blueprint in under 5 hours. 👉 http://PulsePointPath.com/Call

    35 min
  • Inside Sutter Health’s ROI-Driven Tech Adoption for ED Workflow with Ronn Berrol

    In this episode, I sat down with Dr. Ronn Berrol to unpack how a single hospital pilot became a 21-site success story—not by replacing Epic, but by solving the one thing it couldn’t do well: surfacing the right data, at the right time, for the right patients.


    We dove deep into how high-risk patients can be flagged before they escalate into crisis, and how real-time data sharing across emergency departments can dramatically reduce admissions and improve flow.


    And the secret ingredient? A clinician champion who didn't wait for a committee to say yes—he created momentum from the floor up.


    1. Don’t Confuse Your EHR with Strategic Insight Tools

     Dr. Ronn shared how even the best EMRs like Epic can bury clinicians in data. What made a difference wasn’t more information—but surfacing the right information at the right time for high-risk patients.


    2. Champions Create Change, Not Systems Alone

     Technology alone didn’t earn trust. It was the clinicians—like Ronn—who piloted it, saw value, and advocated upward that drove full-scale adoption across 21 hospitals.


    3. Pilot First, Scale Fast—But Only When It Works

     Many hospitals hesitate to adopt new solutions unless a clear ROI is shown early. That’s why the original pilot funded by a hospital foundation was a turning point.


    4. Care Coordination Starts Before the Crisis

     With tools that flag social risks, housing instability, or medication lapses—this platform helped avoid ER boarding by addressing patients’ needs before they spiraled.


    5. Modern Innovation Means Cross-Hospital Collaboration

     Emergency departments often operate in silos. But the real breakthrough came from sharing real-time patient data across unaffiliated EDs.


    6. You Don’t Need to Solve Everything—Just What Others Miss

     What made this solution a win wasn’t trying to replace Epic—it filled the critical gap Epic couldn’t: surfacing actionable insights, fast.


    Have you ever been the “first yes” that helped an innovation take off in your org?



    Episode Timeline: 

    00:01:56 - How piloting EDO began through visibility gaps in local EDs.

    00:03:51 - Clinical inefficiencies and the importance of care pathways.

    00:05:50 - Workflow improvements reduced boarding and increased capacity.

    00:07:53 - How a charitable foundation funded the pilot despite cost concerns.

    00:09:37 - Dr. Ron contrasts EDO vs Epic and explains its push-not-pull advantage.

    00:11:17 - EDO pushes key info in 30-45 seconds vs long EHR chart reviews.

    00:13:42 - How EDO helps solve new CMS and system-wide goals.

    00:17:26 - Dr. Ron expands on how lack of access causes overreliance on EDs.

    00:21:48 - Key takeaway #1: EHR ≠ strategic insight tool.

    00:22:17 - Key takeaway #2: Clinician champions drive change.

    00:22:31 - Key takeaway #3: Pilot first, scale fast.

    00:22:47 - Key takeaway #4: Coordinate care before crisis.

    00:23:13 - Key takeaway #5: Share data across hospitals.

    00:23:30 - Key takeaway #6: Fill the gap, don’t replace the system.



    Get In the Spotlight


    Are you a founder with a proven solution and paying users?


    Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.


    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.

    —------------------------------------------------

    Resources Mentioned


    Ready to turn your pitch into a magnet? Let me write it for you. 👉 PulsePointPath.com/Pitch-Workshop


    Impact Quotient Quiz: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable: 👉 ImpactQuotientQuiz.com


    Need executive clarity now? Let’s create your growth blueprint in under 5 hours. 👉 PulsePointPath.com/Call


    25 min
  • What Makes Value-Based Care Models Work At Scale with Hamad Husainy

    We keep saying we want value-based care. But why do most models still fall short?


    In this episode, I sat down with Hamad Husainy, a clinician-turned-HealthTech leader at PointClickCare, to explore the hidden reasons value-based systems collapse—and what it actually takes to build one that works.


    We unpacked why data timing, team collaboration, and cultural transformation—not just more tech—are essential to seamless care. Hamad brought real stories from the field and shared where most leaders miss the mark when scaling their care ecosystems.


    The question isn’t: do you have the data?


    It’s: are you using it at the right time, in the right hands, to prevent the wrong outcomes?


    If you’ve ever felt like your solution should drive better results but doesn't get traction, this is your inside look at what investors, payers, and care leaders want next.


    In this episode, you’ll learn:

    🔹Why data delivery timing trumps data volume

    🔹The ROI of interdisciplinary team workflows

    🔹The cultural shifts needed to unlock true collaboration

    🔹How to align payers and providers using shared data language

    🔹The 4 stages of care evolution—and where we’re heading next


    Episode Timeline: 

    [00:01:56] - Hamad Husainy: From Clinician to Health Tech Leader at PointClickCare

    [00:03:21] - Integrating Data for Better, Timely Care Decisions

    [00:04:55] - Breaking Down Silos Across the Care Continuum

    [00:07:22] - Culture Shift: Redefining Roles and True Team Collaboration

    [00:12:04] - AI, Analytics, and Measuring ROI in Care Delivery

    [00:14:31] - Aligning Providers, Payers, and ACOs

    [00:15:54] - Hamad’s Three Wishes for Healthcare Transformation

    [00:21:11] - Six Takeaways for Making Value-Based Care Work


    Get In the Spotlight


    Are you a founder with a proven solution and paying users?


    Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.


    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.


    Resources Mentioned
    • HealthTechShowdown.com : We will find the ideal investors and enterprise leaders for you to pitch to on our virtual gameshow-style event.
    • ImpactQuotientQuiz.com : Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable.


    25 min
  • Are Your Discharge Plans Actually Working With Brian Drozdowicz

    Ever handed off a patient with a thick discharge packet… only to get a call two days later that they’re back in the ER? That’s not just a clinical failure—it’s a system breakdown.


    In this episode, I sat down with Brian Drozdowicz from PointClickCare to talk about building tools that actually improve care transitions.


    Not just more data—but smarter data, delivered at the right time, to the right people.


    Whether you’re building the next big HealthTech platform or navigating value-based contracts, you’ve felt the friction.


    Data overload. Poor interoperability.


    Tools that no one actually uses. This conversation is your blueprint for bridging the gaps.


    Brian shares how PCC’s “PacMan” tool is powering better visibility across care settings—and how AI could finally summarize those 30-page discharge reports into meaningful next steps.


    If you’re building tools in care coordination, transitions, or VBC, listen in for how to align your product with real clinical flow—and avoid becoming another tool that gets ignored.


    What You’ll Learn:

    🔑 Why real interoperability is about usable data—not just access

    🔑 How PointClickCare’s PacMan tool connects ACOs, hospitals, SNFs, and payers

    🔑 How AI can streamline discharge planning to boost outcomes and efficiency

    🔑 Where the biggest founder opportunities are in value-based care

    🔑 What’s needed for faster adoption of AI and value-based care at scale


    Episode Timeline: 

    [00:01:33] - What is PointClickCare

    [00:03:59] - PAC Man: Connecting Hospitals, ACOs, and SNFs

    [00:08:56] - Fixing Discharge and Follow-Up Gaps

    [00:10:44] - From Data Overload to Actionable Insights

    [00:14:02] - EHR Interoperability in Action

    [00:17:05] - Brian’s Three Magic Wand Wishes

    [00:20:55] - Episode Recap and Key Takeaways


    Get In the Spotlight


    Are you a founder with a proven solution and paying users?


    Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.


    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.



    Resources Mentioned
    • HealthTechShowdown.com : We will find the ideal investors and enterprise leaders for you to pitch to on our virtual gameshow-style event.
    • ImpactQuotientQuiz.com : Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable.
    25 min
  • 2 Exits, 10M Samples Tracked—Why Investors Still Said No


    You'd think a founder who's already exited TWO companies, has partnerships with global giants like Siemens, and technology tracking 10 MILLION medical samples would have investors lined up around the block.

    You'd be wrong.

    In today's episode, I break down exactly what went wrong in Javier Cuello's pitch for H+Trace—his medical traceability platform that's solving a $500M problem in healthcare.

    His hook? Brilliant. "Every day in the U.S., the equivalent of a jumbo jet crashes from preventable medical errors."

    His credibility? Unquestionable.

    His results? Radio silence from investors.

    Here's the thing: Having the right ingredients doesn't guarantee the right recipe. Even the most accomplished founders can miss the mark when it comes to communicating their value.

    I walk you through the exact 2-minute framework that transforms technical brilliance into investor magnetism—and reveal the specific mistakes that cost Javier the attention his breakthrough solution deserves.

    This isn't just another pitch critique. It's a masterclass in why the best product doesn't always win, but the best COMMUNICATED product does.

    Listen now on Provider's Edge (link in bio) 👆


    What You'll Learn:

    • The exact 6-part framework for structuring any healthcare pitch (2-minute to 20-minute versions)
    • Why leading with credentials kills investor interest—and what to lead with instead
    • The "Why Now" factor that 90% of healthcare founders miss completely
    • How to transform technical complexity into emotional connection
    • The specific time allocation that forces clarity: 15 seconds hook, 30 seconds problem/solution, etc.
    • Why "pattern interrupt" hooks outperform feature lists every time
    • The 3 pillars of trust every investor seeks before writing a check
    • Real-time pitch rewriting techniques from our live workshop



    Episode Timeline:  

    00:01:15 - Why great products fail to land with investors  

    00:03:28 - Javier’s pitch: the problem, solution, traction, and ask  

    00:05:38 - Immediate reactions and live feedback  

    00:07:03 - What worked and what’s missing in Javier’s pitch 

    00:14:19 - Score breakdown and opportunities to improve  

    00:18:09 - Takeaways: how to shift from info-dump to investor clarity   



    📣 Get In the Spotlight

    Are you a founder with a proven solution and paying users?

    Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.

    We will find the ideal investors and enterprise leaders for you to pitch to on our virtual gameshow-style event.



    Resources Mentioned

    • Pitch Perfect Workshop (PulsePointPath.com/Pitch-Workshop): We will find the ideal investors and enterprise leaders for you to pitch to on our virtual gameshow-style event.
    • Impact Quotient Quiz (ImpactQuotientQuiz.com): Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable.


    23 min
  • Why HealthTech Fails After the Pilot - And How To Fix It Now with Jonathan McCoy and Rachel West

    Everyone’s excited during the demo. 


    No one’s using it six months later.


    Most HealthTech founders don’t realize the real problem isn’t adoption.


    It’s overbuilding before your frontline champions are even heard.


    This week, I sat down with Jonathan McCoy, founder of vCare, and Rachel West, a nurse and clinical collaborator, to discuss how they co-created a robot assistant—CC—that’s transforming the day-to-day lives of nurses in long-term care.


    When tech becomes indispensable, you know you’ve nailed product-market fit.


    What You'll Learn

    🔑Why 50% of nurses leave in 2 years—and how that’s a tech problem

    🔑What “point of care robotics” really looks like in action

    🔑How to avoid the pilot graveyard most startups fall into

    🔑The ROI mindset behind reducing workflow friction

    🔑How vCare is securing partnerships with facilities serving 10,000+ residents


    Episode Timeline

    [00:01:36] – Jonathan’s Journey to Founding vCare and Building CC

    [00:04:00] – How CC Eases Nurse Workload and Improves Patient Care

    [00:07:17] – Beyond Documentation: CC’s Telepresence and Therapy Use

    [00:11:32] – Measuring Impact: Time Savings and Adoption Strategy

    [00:16:55] – Why CC Works Across Long-Term, Hospital, and Rural Care

    [00:22:28] – Scaling Vision: 2025 Expansion and Pilot Programs

    [00:29:27] – Magic Wand Wishes: Jonathan’s 3 Bold Dreams for vCare

    [00:37:36] – 5 Key Takeaways from the Episode


    Get In the Spotlight


    Are you a founder with a proven solution and paying users?


    Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.


    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.


    —------------------------------------------------


    Resources Mentioned

    • HealthTechShowdown.com: We will find the ideal investors and enterprise leaders for you to pitch to on our virtual gameshow-style event.
    • ImpactQuotientQuiz.com: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable.


    40 min
  • Why Culture, Not Tech, Is Blocking Your Growth with Varsha Chaugai

    What if the biggest blocker to your product’s success isn’t the tech—but the fear-filled culture it’s stepping into?


    That’s exactly what Varsha Chaugai discovered while building Evoke Health, a platform designed to digitize and streamline communication between long-term care facilities and families. 


    Despite building the platform in just five months, the real challenge wasn’t technical—it was cultural.


    In this episode, we uncover how founders can navigate the invisible resistance of guilt, shame, and outdated manual systems that dominate long-term care. 


    You’ll learn why transparency is often misunderstood as a threat, and how shifting the narrative to collaboration creates space for innovation to thrive.


    Because sometimes, the hardest code to rewrite is the one in people’s minds.


    In this episode, you’ll learn:

    🔑Why long-term care is decades behind in communication tech—and what it costs

    🔑How fear of being punished stifles transparency and adoption

    🔑The surprising activation rate that beat out acute and primary care sectors

    🔑What made 70% of families onboard within a week of rollout

    🔑How Varsha’s team reframed transparency as a trust builder, not a liability

    🔑Why culture change must be a deliberate part of your GTM strategy


    Episode Timeline:

    00:00:00 - Fear-driven culture is silently killing adoption in long-term care

    00:01:05 - Varsha Chougai from Evoke Health

    00:03:14 - Guilt, regulations, and manual communication in LTC

    00:06:26 - Patient portals as collaborative care tools

    00:08:41 - Shifting culture, not just selling software

    00:12:19 - Future vision for predictive and educational tools

    00:15:58 - Fear of punishment in long-term care

    00:18:41 - Balancing openness with over-information

    00:22:44 - How have you dealt with product resistance?

    00:25:58 - What’s next for Evoke Health’s platform

    00:28:03 - Breaking silos and achieving interoperability

    00:30:26 - Varsha’s 3 magic wishes for the company

    00:34:00 - Collaboration and belief create industry change

    00:36:43 - Key takeaway: transparency builds trust

    00:38:27 - Leadership drives successful rollout

    00:38:54 - Culture change must be intentional


    Get In the Spotlight


    Are you a founder with a proven solution and paying users?


    Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.


    Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.

    —------------------------------------------------


    Resources Mentioned

    HealthTechShowdown.com: We will find the ideal investors and enterprise leaders for you to pitch to on our virtual gameshow-style event.

    ImpactQuotientQuiz.com: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable.

    40 min

About Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

From the publisher's feed

The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success.