Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

Most HealthTech founders collect loads of patient data…But let’s be honest: dashboards don’t change care plans—decisions do.

I sat down with Karen Josswick to uncover how HealthTech companies can stop spinning in data loops and start building real post-acute care value.

We talked workflow integration, remote care planning, and how to activate the right team talents inside your org and your buyers' orgs.

If you're serious about delivering outcomes that healthcare systems value, this episode is your blueprint.

▶️Why remote care is the biggest untapped opportunity in post-acute care

▶️What founders misunderstand about data strategy and workflow

▶️How to spot and activate change champions inside provider orgs

▶️A breakdown of visionary vs. strategist vs. operator roles—and how it affects your implementation success

▶️Why founders must shift from “dashboard thinking” to “workflow mapping”

Episode Timeline:

[00:00:00] - Why data activation matters more than collection

[00:01:04] -  Karen Joswick and PointClickCare Summit background

[00:03:44] - Technology’s role in enabling care workflow improvements

[00:05:51] - Building networks with high-quality provider partners

[00:09:10] - Turning integration into a repeatable care standard

[00:12:17] - Innovators vs. strategists vs. implementers: know your team

[00:16:04] - Diversity of experience builds better solutions

[00:20:11] - Audience call-to-action: identify your blind spots

[00:22:12] - Six learning points founders must internalize

Get In the Spotlight

Are you a founder with a proven solution and paying users?

Apply to pitch your startup in front of investors and decision-makers on 👉 HealthTechShowdown.com.

Submit a short, under 200-word, explanation of your solution and why it belongs in front of the people who matter most.

• HealthTechShowdown.com: We will find the ideal investors and enterprise leaders for you to pitch to on our virtual gameshow-style event.
• ImpactQuotientQuiz.com: Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable.

Why Most Startups Fail to Land Investors (Until This Happens)

Most healthtech founders don’t fail because of a bad product.

They fail because they’re pitching the right idea in the wrong language.

This week, we pulled back the curtain on a live coaching session inside our Pitch Perfect Workshop.

Here’s what really separates fundable startups from ignored ones

What You’ll Learn in This Episode:

✅ Why the first 30 seconds of your pitch matters more than your metrics

✅ How to align your story to the 5 investor psychology profiles

✅ The #1 mistake founders make when identifying their buyer

✅ How we repositioned a founder’s pitch from "meh" to match-worthy

✅ What real traction signals actually look like for early-stage founders

✅ Why coachability is the invisible X-factor investors are screening for

Episode Timeline:

[00:00:00] - Why 90% of decisions are emotional.

[00:01:59] - AJ’s Pitch – The Graciela Device

[00:04:02] - Sabrina’s Feedback Framework

[00:06:19] - The Three Founding Personas

[00:09:37] - Go-to-Market & Pricing Concerns

[00:11:45] - Strategic Advisory & HealthTech Showdown

[00:15:17] - Summary of Coaching Takeaways

[00:20:20] - Call to Action

Real Talk:

If your pitch isn’t landing the way you hoped—it’s not your fault.

You were probably never taught how to reverse-engineer your message based on how investors make decisions.

That’s what we do inside our workshops, and in the HealthTech Showdown virtual stage experience.

Founders:

What’s the ONE part of your pitch you’re unsure is landing with investors?

Drop it in the comments—I’ll give you a real-time fix.

Resources Mentioned:

= Pitch Review (Free) – Submit your pitch script or recording for analysis at PulsePointPath.com/Pitch-Workshop

= Take the Impact Quotient Quiz – Are you truly ready to scale? ImpactQuotientQuiz.com

= Apply to Pitch or Judge – Join our next investor-matched live event at HealthTechShowdown.com

Tag a founder who needs to hear this—or a decision-maker who needs to see this in their pipeline.

Let’s stop wasting brilliant innovation on misaligned pitches.

Healthcare doesn’t end at the clinic—and Luke O’Brien of Brook.AI knows that better than most. 

After navigating care for his father’s leukemia, Luke realized just how much support patients and caregivers need after leaving the doctor’s office. 

In this episode, we unpack how Brook.AI built a wraparound solution combining remote monitoring, 24/7 clinical care teams, EHR integration, and operational support—all without adding weight to providers or clinics.

Key Talking Points 

✅ The personal story behind Luke’s journey into healthtech

✅ Why patient compliance gaps are more about communication than tech

✅ How Brook.AI’s care teams work as an extension of health systems

✅ The pitfalls of piling more tech onto providers—and how to avoid them

✅ Brook’s "Remote Care as a Service" model explained

✅ Navigating integration with 400+ EHRs and different-sized clinics

✅ Chronic conditions they focus on: hypertension, diabetes, CHF, and more

✅ Aligning human capital with clinical mission for sustainable growth

✅ What founders should know about building buy-in from both patients and providers

Episode Timeline:

00:01:57 - Luke’s personal story about caring for his father with leukemia

00:04:30 - Luke explains Brook.ai's solution for remote patient care

00:06:00 - Definition of "Remote Care as a Service" model

00:06:16 - Mid-episode sponsor message about HealthTechShowdown.com

00:09:48 - Data integration with existing healthcare platforms

00:12:00 - Strategies for patient and provider engagement

00:15:25 - Building an effective team and organizational structure

00:19:14 - Brook’s closing their Series B funding

00:21:00 - Sabrina’s seven key points from the conversation

Notable Quotes

"We don’t want to put more weight on the provider. If you’re not careful, tech adds friction instead of value." – Luke O’Brien

"When patients leave the doctor’s office, their care journey doesn’t stop—and neither should their support." – Sabrina Runbeck

Get In the Spotlight

Are you a founder with a proven solution and paying users?

Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

Each month, one qualified company receives an $800 media scholarship.

Submit a short (under 200 words) [email protected] explanation of your solution and why it belongs in front of the people who matter most.

Resources Mentioned

• Visit brook.ai to learn more about their solution
• Connect with Luke O’Brien on LinkedIn: Luke's Profile

Want to be a guest? Apply to be on the Provider's Edge podcast

In this episode, George Pappas, SVP of Security at Health Catalyst, discusses how healthcare systems inherit security risks through mergers, poor integrations, and neglected IT. 

When cyberattacks lead to patient deaths, it's not just a technical issue—it’s a leadership failure. 

This conversation challenges the idea that compliance is enough and offers actionable insights on building a culture of risk ownership from the top down.

🔑Why M&A activity in healthcare quietly compounds cybersecurity risks

🔑The real reason most health systems do the bare minimum to be “compliant”

🔑What founders get wrong about building secure, scalable operations

🔑Why security isn't a tech function—it’s a cultural responsibility

🔑How to reframe risk management as a leadership strategy

🔑George’s 3 wishes that would change healthcare infrastructure forever

—-----------------------------------------------

Episode Timeline:

00:00:00 – A metaphor about how unseen vulnerabilities can derail growth.

00:02:38 – Mergers and acquisitions stack hidden vulnerabilities in health systems.

00:05:48 – Cyberattacks real consequences, and patient deaths and legal risks.

00:08:17 – AI and automation help streamline integration and risk management.

00:10:23 – Sabrina shares a real-world example of a hospital system shutting down.

00:13:49 – Expertise allows teams to prioritize and act efficiently on risk mitigation.

00:15:18 – A simple, secure, and standardized architecture for small practices.

00:17:46 – How organizations often "satisfice" with partial solutions..

00:20:46 – Cybersecurity: not just a technical issue—it’s a people issue.

00:22:52 – Being human—especially during difficult conversations—builds trust.

00:23:19 – Culture is built on actions, not just words..

📣 Get In the Spotlight

Are you a founder with a proven solution and paying users?

Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

Each month, one qualified company receives an $800 media scholarship.

Submit a short (under 200 words) [email protected] explanation of your solution and why it belongs in front of the people who matter most.

—------------------------------------------------

• HealthTech Showdown (HealthTechShowdown.com): Apply for an $800 scholarship to pitch in front of investors and decision-makers in your niche.
• 
  

Impact Quotient Quiz (ImpactQuotientQuiz.com): Think you’re building momentum in healthcare? Find out if your leadership is actually scalable and fundable.

How does a company built on virtual second opinions become a system-wide impact engine? 

By blending data, empathy, and results—not just tech.

In this episode, we explored what it really means to close care gaps—without forcing health systems to adopt yet another "new thing."

Scott explained how they plug into existing infrastructures, using a results-based approach that leads to treatment changes in 70% of cases and diagnosis corrections in 25%.

From nurse care navigators to global partnerships, Scott breaks down how founders can scale with intention, how AI + white-glove service actually works, and why impact starts with understanding—not assumptions.

I’ve worked in ORs where we knew—if that patient had gotten a diagnosis sooner, they might’ve lived.

That’s the cost of inaccessible care. It’s not about more innovation; it’s about making the innovation reachable.

What’s one part of your solution that adds friction instead of clarity?

Key Points You’ll Learn:

🔑Why 12M misdiagnoses a year demand system-level accountability

🔑How to create a tech-enabled and human-supported second opinion model

🔑What it means to be a wedge solution vs. a rip-and-replace platform

🔑How virtual second opinions can save $12K per case

🔑Why diagnosis change isn’t failure—it’s progress

🔑How to integrate into payer/provider plans without disrupting flow

Timestamp:

00:00:00 – The true cost of inaccessible care and innovation

00:03:37 – How The Clinic by Cleveland Clinic offers virtual second opinions

00:07:06 – Understanding partners' data to identify care priorities

00:10:09 – Automating access while maintaining personal connection

00:14:38 – Working within existing provider networks and partnerships

00:15:05 – Using remote monitoring and telemedicine effectively

00:17:56 – Assessing and sourcing customized patient-centric solutions

00:18:25 – Expanding impact globally through virtual opinions

00:19:50 – Recap: The real impact of virtual second opinions

00:23:30 – The importance of balancing tech with human connection

00:25:31 – Key Learning 1: Access is a clinical and economic lifeline

00:26:21 – Key Learning 2: Data-driven second opinions save costs

00:27:05 – Key Learning 3: Combining AI and human compassion

00:27:30 – Key Learning 4: Empowering patients as decision-makers

00:27:55 – Key Learning 5: Integrating solutions, not replacing them

00:28:20 – Key Learning 6: Results-based partnerships over platforms

Get In the Spotlight

Are you a founder with a proven solution and paying users?

Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

Each month, one qualified company receives an $800 media scholarship.

Submit a short (under 200 words) [email protected] explanation of your solution and why it belongs in front of the people who matter most.

Resources Mentioned

• Connect with Scott Schweiger and visit The Clinic by Cleveland Clinic to learn more about their solution.
• HealthTech Showdown – HealthTechShowdown.com
• Apply for an $800 scholarship to pitch live in front of health investors and enterprise buyers.
• Impact Quotient Quiz – ImpactQuotientQuiz.com
• Think your solution is ready to scale? Find your blind spots and next steps in 3 minutes.

Listen to this episode now and Subscribe to the Provider’s Edge to never miss an episode.

🎧 SabrinaRunbeck.com/Podcast 

Rather read our episode's best highlights?

For the visual learners, Subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

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We love to hear your feedback. 

Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

Let me know how you like to uplevel your success!

SHOW ME THE MONEY? Not if you're a woman in HealthTech.

Less than 2% of VC dollars go to women-led healthcare companies—and even fewer to women’s health solutions.

I spoke with Mayra Hurtado, CEO of Prelude Health, who’s scaled her menopause testing startup internationally. 

But like so many underrepresented founders, she’s still fighting for investor attention, burning time and energy trying to explain her impact to the wrong rooms.

Here’s what most founders don’t hear enough:

It’s not your pitch—it’s the positioning.

And you don’t need to fix yourself—you need a GPS for a system that was never built for you.

This episode is your wake-up call if:

• You’re stuck in the endless pitch cycle
• You’ve got traction, but investors still don’t “get it”
• You’re overextended, doing everything, and seeing little progress

Let’s stop asking for permission and start building stages designed for us. It’s not about working harder—it’s about aligning smarter.

What You’ll Learn

• Why brilliant products and polished pitches still don’t close funding
• The hidden roadblocks women and underrepresented founders face in healthcare
• How to position your innovation in a system designed to overlook you
• What “strategic alignment” really means—and how to use it to scale faster
• The story behind the creation of the HealthTech Showdown and why it matters

00:00:00 - VC Funding Gap: Building Your Own Stage

00:02:11 - Founder Story: Wake Up Call

00:05:37 - Founder Story: Pitch Misalignment

00:09:14 - Four Hidden Struggles for Underrepresented Founders

00:13:41 - Systemic Bias resulting to the Network Gap

00:14:51 - Strategy #1: Strategic Positioning for Funding and Growth

00:16:57 - Aspivix Case Study: Tailoring the Pitch to the Audience

00:19:09 - Strategy #2: Having Dialogue with Investors

00:19:43 - Strategy #3: Create a Understandable Framework

00:20:49 - HealthTech Showdown: A Strategic Alternative to Traditional Pitching

00:25:58 - Practical Steps for Founders to Succeed

00:28:37 - HealthTech Showdown workshop: Mayra’s Testimonial

𝑶𝒕𝒉𝒆𝒓 𝑬𝒑𝒊𝒔𝒐𝒅𝒆𝒔 𝒀𝒐𝒖 𝑾𝒐𝒖𝒍𝒅 𝑬𝒏𝒋𝒐𝒚:

• Ep 125: The Hidden Battle Every HealthTech Innovator Must Fight

Why your idea alone isn’t enough—real talk on strategic fit, market entry, and surviving gatekeepers.

https://www.linkedin.com/pulse/you-fighting-right-battles-your-healthtech-journey-sabrina-8nv2c/?trackingId=cWqIOVqXQ5uoY15umVU%2Frw%3D%3D

• Ep 148: Your Tech Isn’t Failing—Your Compliance Strategy Is

A deep dive into what happens after the pitch—how founders fail or succeed based on team alignment and integration strategy.

https://podcasts.apple.com/us/podcast/ e148-why-investors-dont-get-your-pitch-and-how-to-fix/id1520028468?i=1000701186098 

• Ep 16 with Uwe Dockhorn: create your ultimate anti burnout strategy for your family's sake https://podcasts.apple.com/us/podcast/create-your-ultimate-anti-burnout-system-for-your-loved/id1520028468?i=1000642471571 

• E140 | The Rise of FemTech: Breaking Barrier From Lab To Market https://podcasts.apple.com/us/podcast/e140-the-rise-of-femtech-breaking-barrier-from-lab-to-market/id1520028468?i=1000686741508 

• Apply to pitch on HealthTech Showdown: PulsePointPath.com/Showdown
• Impact Quotient Quiz: Are you scaling impact or just staying busy? ImpactQuotientQuiz.com

Listen to this episode now and Subscribe to the 🎧 Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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Rather read our episode's best highlights?

For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

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We love to hear your feedback. 

Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

Let me know how you like to uplevel your success!

What if your health tech solution is built on biased data, and you don’t even know it?

On this episode, I sat down with Beverly Miner of Consensus Cloud Solutions live from the floor of VIVE to talk about one of the most overlooked drivers of healthcare inequity—unstructured data.

From missed medications to tragic delays in care, we walk through what happens when critical patient information is locked in PDFs, never reaches the right provider, and gets left out of the systems we rely on to make decisions.

You’ll hear what Beverly’s team is doing to:

• Eliminate the need for costly EHR overhauls with cloud fax + data extraction
• Solve real problems like discharge delays, referral breakdowns, and prior auth lag
• Improve clinical workflow without asking care teams to learn new tech or platforms
• Address health equity by first solving tech equity in underserved markets

One of Beverly’s own family members died waiting for a prior authorization. That’s what drives her. This episode isn’t about buzzwords—it’s about fixing the backend issues that block care from reaching people who need it most.

If you’re a founder building in health tech, it’s time to stop creating tools that live in silos or pile more work on your end users. Ask:

Is your tech actually making it easier to deliver care—or just easier to sell a demo?

Key Talking Points: 

🔑 Why “tech equity” is the prerequisite for true health equity

🔑 How unstructured data is quietly skewing analytics and care quality

🔑 What founders get wrong about interoperability and burnout

🔑 Why fixing backend bottlenecks is the best ROI you can build into your tech

🔑 The one workflow rule you must follow if you want adoption to stick

Episode Timeline:

00:01:19 –  Beverly Miner from Consensus Cloud Solutions

00:04:37 – Tech equity as a key to health equity

00:08:17 – Call to founders: Build for integration, not just visibility

00:10:34 – Backend intelligence, not just dashboards

00:12:29 – Let clinicians practice: how data accuracy reduces burnout

00:14:56 – Magic wand wishes: Prior auth, burnout, and system cost

00:17:19 – Are we building functional or flashy tools in healthtech?

00:21:42 – What healthcare leaders can do right now to fix data problems

00:23:44 – Collaboration across roles: policy, scalability, and innovation

00:24:51 – Final reflection: Solving bias and access with smarter integration

00:25:36 – 7 Key takeaways from today’s episode

Notable Quotes

“Health equity has to equal tech equity. We need to make sure the technology and access to data is truly equitable—or we’re just widening the gap.” - Bevey Miner

“Interoperability is talked about endlessly—but founders need to stop chasing buzzwords and start solving real workflow problems at the point of care.”  – Sabrina Runbeck

Get In the Spotlight

Are you a founder with a proven solution and paying users?

Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.

Each month, one qualified company receives an $800 media scholarship.

Submit a short (under 200 words) [email protected] explanation of your solution and why it belongs in front of the people who matter most.

Resources Mentioned

• Connect with Beverly Miner and visit Consensus Cloud Solutions to learn more about their solution
• Think your solution is ready to scale? Find your blind spots and next steps in 3 minutes – ImpactQuotientQuiz.com
• Want to be a on our stage? Apply to pitch in front of investors and system leaders and win $5000 media package

Listen to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

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We love to hear your feedback. 

Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

Let me know how you like to uplevel your success!

____________________________________________

You built the tech. You raised the funds.

But your patient outcomes? 

Still inconsistent.

What if the real problem isn't your product… it's your patient handoff?

In this episode, Dr. Colin Banas and I unpack why even the best clinical tools fail if you don’t solve for the “voltage drop” in care transitions.

Those invisible gaps lead to readmissions, poor medication adherence, and missed outcomes.

Because nothing is more frustrating than knowing your solution works—and watching patients fall through the cracks anyway.

Here’s what you’ll learn in this conversation:

💠Why interoperability is your secret moat (and how 270+ EHR integrations helped DrFirst dominate)

💠The #1 reason patients don’t fill prescriptions—and how SMS nudges solve it

💠What a 10% adherence bump can really do for outcomes (and investor confidence)

💠How to build a joyous experience for clinicians and patients alike

💠Why sustainability > novelty when it comes to scaling HealthTech solutions

Founders, let’s turn your traction into transformation.

If you have an established solution with paid users and want to pitch in front of investors and enterprise decision-makers, apply to be on our HealthTech Showdown.

▸Every month, we award one qualified company an $800 media scholarship.

▸Think you're ready to be in the spotlight?

Tell us (in under 200 words) about your solution—and why it’s time decision-makers hear it.

👉 Apply now at HealthTechShowdown.com

▸Guest: Dr. Colin Banas

▸CMO at DrFirst

▸Connect: LinkedIn - Colin Banas

▸Want to be a guest? Apply to be on the Provider's Edge podcast

• HealthTech Showdown — HealthTechShowdown.com
• Impact Quotient Quiz — Are you really creating sustainable impact? ImpactQuotientQuiz.com

• LinkedIn: Sabrina Runbeck
• Website: PulsePointPath.com

This episode was recorded as part of Sabrina's ongoing commitment to supporting women founders in healthcare innovation. If you found this valuable, please share with a founder who needs to hear it.

Episode Timeline:

00:01:27 – Dr. Banas’ Background & Journey

00:02:31 – The Real Problem with Care Transitions

00:04:08 – The Role of Interoperability & AI in Healthcare

00:06:18 – Improving Patient Engagement via Technology

00:07:52 – Customer Journey and Retention Strategy

00:08:48 – First’s Current Goals & Impact Metrics

00:10:28 – Creating a Joyful Provider & Patient Experience

00:11:30 – First Serves & Their Mission

00:13:00 – Keeping Tabs on the Competition & Industry Trends

00:14:09 – Excitement & Fun Behind the Mission

00:16:09 – Where to Find Dr. Colin Banas & Final Thoughts

Listen to this episode now and Subscribe to the Provider’s Edge to never miss an episode.

🎧 SabrinaRunbeck.com/Podcast 

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Rather read our episode's best highlights?

For the visual learners, subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

------------------------------------------

We love to hear your feedback. 

Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

Let me know how you like to uplevel your success!

You’ve got the vision. The mission. The drive.

But somehow, deadlines slip, messaging splinters, and your team keeps “missing the point.”

Sound familiar? This episode is your blueprint to break the cycle.

I sat down with Shawna Smith to dissect a pattern I see all too often in HealthTech founders: visionary brilliance without the bridge to execution.

We dug into the real reasons your strategy meetings stall, your marketing fizzles, and your partnerships fall flat—and how to fix it without burning yourself (or your team) out.

—

Where do you see the biggest breakdown in your organization—vision, strategy, or execution?

Comment below with what tends to get lost in translation (and how you’re solving it). Your insight could be exactly what another founder needs to hear today.

Listen now and find out how to speed up the process from 

🔑 Here’s what you’ll learn in this episode: 

• ▶️ Why visionary communication often leads to execution paralysis
• ▶️ The four layers of business planning—and where most teams get stuck
• ▶️ The difference between a plan and a capital “S” Strategy (it’s not what you think)
• ▶️ How to evaluate if your team has the right roles (or if you’re stuck managing doers)
• ▶️ What founders must provide before any team can produce real ROI
• 
  
• ▶️ How vague partnerships and misassigned authority dilute your core offer

CONFESSION TIME:

You’ve got the traction, the tech, the team…

So why do investors still walk away confused after your pitch?

You’re not alone.

In this episode, I sat down with Heather Caouette, a communications strategist who’s worked with high-growth startups and VCs, to unpack what’s really going wrong when brilliant founders can’t get buy-in.

Spoiler: it’s not your product. It’s how you're telling the story.

👉 If you’ve ever heard “That’s great, we’ll circle back” and never got the call, this episode is your wake-up call.

💡 Why most HealthTech pitches fail not because of the product, but the positioning

💡 The one test Warren Buffett says every pitch must pass

💡 What investors actually look for in the first 60 seconds of a conversation

💡 Why saying “we have no competitors” is a silent deal-killer

💡 How to build a company that feels healthy—not just looks good on paper

💡 How to prep for high-stakes visibility (like HealthTech Showdown)

TIMELINE: 

00:00:00 - Capturing innovative solutions and effective communication

00:01:40 - Heather of Ray Communications shares her work experience

00:03:20 - Challenges of communicating with different buyer personas

00:07:21 - Importance of making technical innovations relatable

00:09:29 - Healthy leadership and transparency

00:12:03 - Focus on helping companies refine their messaging

00:15:03 - Understanding different communication styles

00:18:09 - Crafting a succinct 30-second elevator pitch

00:29:13 - Summary of key communication strategies

💬 Quotes to Highlight

“Investors want to know you’re aware of the challenges ahead… If there are no competitors, that means you haven’t done enough market research.”

“Investors are not just looking at your plan—we’re looking at how healthy your company is… Are you having fun? Are your people sticking around? That tells us everything.”

👥 Guest:

Heather Caouette

Founder, Raitt Communications

Works with VCs, health systems, and startups to fine-tune messaging that actually lands.

🌐 raittcommunications.com

• 🎯 HealthTech Showdown
• Present in front of active investors + buyers and win an $800 scholarship
• 👉 HealthTechShowdown.com
• 
  
• 📊 Business Impact Quiz
• Think you're building traction? See if it’s actually scalable.
• 👉 ImpactQuotientQuiz.com
• 
  

🗣️ Your Turn →

What’s one part of your pitch you think investors don’t “get” yet?

Drop your thoughts wherever you're tuning in—Apple, Spotify, or LinkedIn—and tag me so I can cheer you on (or help you clean it up 😉).

Let’s turn your brilliance into buy-in.

#ProviderEdge #HealthTechFounders #StartupStorytelling #SabrinaRunbeck #InvestorPitchTips #FoundersVoice