Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

Did you know that patients in some healthcare systems wait up to six months just to see a specialist? 

This isn't just an inconvenience—it's a healthcare crisis affecting millions of patients, leading to poorer outcomes, increased ER visits, and skyrocketing healthcare costs.

🎧 In our latest podcast episode, we dive into how innovative healthcare tech founders are tackling this massive challenge and turning it into a lucrative business opportunity. 

Our guest shares how his company reduced specialist wait times from 6 months to just 2 days!

What you'll learn:

🔑 How e-consultation systems are dramatically cutting specialist wait times while improving care

🔑 Why asynchronous communication between providers creates an "ecosystem of value"

🔑 The business opportunity in solving healthcare's referral bottleneck

🔑 How to overcome EMR integration challenges that plague healthcare tech

🔑 Strategies for scaling from Medicaid systems to commercial applications

🔑 Why AI-enhanced summaries are making specialists more efficient

🔑 The secret to building a healthcare tech business that enables rather than competes

This episode is essential listening for healthcare tech founders generating $2M+ in revenue or with $5M+ in funding who want to capture this growing market opportunity.

What integration hurdles have you encountered, and how are you overcoming them? 

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Episode Timeline:

00:00:38 – Chris Cruttenden, Safety Net Connect

00:01:19 – The frustration of long wait times for specialty care

00:04:41 – Changing the culture of referrals in healthcare

00:06:07 – Chicago asthma patient case study: Avoiding unnecessary ER visits

00:12:31 – Addressing physician shortages in rural and urban “doctor deserts”

00:14:46 – Improving efficiency and reducing physician workload

00:17:17 – Expanding partnerships with Medicaid and ACOs

00:22:48 – How Safety Net Connect stands out in the market

00:26:42 – Looking Ahead: The Future of Specialty Care

00:30:17 – The power of physician-to-physician communication

00:39:12 – Closing Remarks

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Did you know that 76% of healthcare tech founders experience burnout while scaling their companies? 

As leaders in the healthcare tech space generating $2M+ in revenue, focusing on product innovation and market strategy is crucial—but overlooking your personal wellbeing could be the hidden factor preventing your company from scaling effectively.

🎧 In our latest podcast episode with intuitive wellness expert Hannah McKitrick, we explore how the mind-body connection directly impacts your ability to grow your healthcare tech company. 

What we discovered might change how you approach both your personal health and business strategy.

What you'll learn:

🔑 Why "success from the inside out" isn't just a catchphrase but a strategic approach to sustainable business growth

🔑 How rigid approaches to both nutrition and business strategy inevitably fail while flexible frameworks succeed

🔑 The science behind why getting away from your everyday environment improves cognitive function and strategic thinking

🔑 Practical ways to create a personal wellness framework that enhances your leadership capacity

🔑 Why joy and alignment are non-negotiable elements of sustainable business growth, not just nice-to-haves

🔑 How to recognize when you're operating in your "desire zone" versus your "distraction zone"

🔑 The power of immersive retreat experiences in breaking through business growth plateaus

This episode is essential listening for healthcare tech founders who want to break through scaling challenges by addressing the often-overlooked foundation of business success: your personal wellbeing.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

What one personal wellness practice has made the biggest impact on your business performance? 

Share your experience on LinkedIn and tag me—Sabrina Runbeck—to join the conversation!

____________________________________________________________________________________

Episode Timeline:

00:00:00 - How the mind-body connection can be a competitive edge

00:01:19 - Integrating emotional intelligence, holistic nutrition, and culinary wellness

00:03:55 - Hannah’s Journey: From Crohn’s Disease to Culinary Wellness

00:06:14 - Creating Experiences Around Food

00:12:01 - Leadership, Team Alignment, and Business Success

00:17:00 - Cooking as a Business Strategy

00:20:16 - The Role of Retreats in Business Growth

00:24:30 - The transformational power of food, community, and self-discovery

00:27:48 - Why thriving leaders create thriving companies

00:37:00 - The Five Dimensions of Business & Human Capital

00:38:34 - Closing & Final Thoughts

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Is your healthcare tech solution experiencing high initial adoption but then watching patients drop off? 

Discover why 70% of remote monitoring platforms fail after enrollment, and learn the critical case management component that could save your $2M+ company from becoming another statistic.

In this episode of Health Tech Growth, we dive deep into the "first date" phenomenon in healthcare technology - that exciting initial user engagement that quickly fades without proper clinical integration. 

Our expert guests reveal the missing link between technological innovation and sustainable patient adoption.

What you'll learn:

🔑 Why patients disengage from remote monitoring systems after the initial excitement

🔑 The critical role nurses and case managers play in translating data into meaningful care interventions

🔑 How medication management failures lead to costly hospital readmissions

🔑 Why treating care plans as "living documents" transforms technology adoption

🔑 Strategies for seamlessly integrating your technology into clinical workflows

🔑 How to build a compelling ROI case for comprehensive case management integration

🔑 Future trends in healthcare technology adoption as tech-savvy generations age into healthcare consumers

Most healthcare tech founders focus exclusively on their technology's capabilities - the sensors, data collection, algorithms - but technical innovation alone doesn't ensure adoption. 

Without comprehensive clinical integration, even the most advanced solution will struggle to maintain engagement.

This episode is essential listening for healthcare tech founders generating $2M+ in revenue or who have received $5M+ in funding but struggle with scaling patient engagement beyond initial enrollment.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Is your healthcare tech solution truly built around comprehensive care plans that clinicians will champion, or are you still trapped in the "first date" phase with your users?

Episode Timeline:

00:02:21 - Laura Schmidt's and Doug Sullivan's nursing backgrounds and experiences

00:05:12 - Gaps in remote monitoring & scalability issues

00:08:31 - Case study of why monitoring solutions fail post-enrollment

00:11:49 - Preventing hospital readmissions with remote care

00:16:59 - Overcoming patient engagement barriers

00:22:44 - Why tech alone isn’t enough for chronic care

00:29:47 - AI’s role in improving remote monitoring

00:34:22 - Care plans as living documents

00:38:02 - Building scalable healthcare solutions

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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"I'm stuck in my 147th meeting with decision-makers who keep saying 'just one more'..."

Sound familiar? In this week's episode, I dive into the hidden barriers facing women-led healthcare innovations and why solutions that could save lives get trapped in procurement purgatory.

• Less than 3% of venture capital funding goes to women-owned businesses
• Women-led companies generate 35% higher ROI and 12% higher revenue than male counterparts
• Sabrina introduces the three Gatekeeper Myths from her TEDx talk that hold women founders back

• How self-doubt affects even accomplished healthcare professionals
• Why your unique perspective is actually your greatest strength
• Success story: How reframing personal experience as expertise led to partnerships with three major health systems

• The perfectionism trap that high-achieving women often fall into
• Why "doing it all yourself" leads to overwhelm and stalled growth
• Practical approaches to strategic delegation, automation, and elimination of non-essential tasks

• The shocking statistic: less than 2% of medical research funding goes to pregnancy, childbirth, and female reproductive health
• How historical exclusion of women from clinical trials (pre-1993) continues to impact innovation today
• Recent progress: Nearly $1 billion in new investments announced at the White House Conference on Women's Health Research

• Four proven approaches that successful women founders are using right now
• How one founder cut her sales cycle from 147 days to just 45 days
• The rise of FemTech and new opportunities across the women's health spectrum

• Why Sabrina created this monthly virtual event specifically for healthcare innovators
• What to expect at the March 27th event focused on women's health solutions
• How to connect directly with health system leaders, investors, and successful founders

• HealthTech Showdown (March 27th, 11am EST): Register at HealthTechShowdown.com
• Sabrina's TEDx Talk "The 3% Problem: Why Women-Led Healthcare Innovation is So Hard": Watch at PulsePointPath.com/TEDx
• "Funding Her Future" Interview Series: Watch on YouTube

• LinkedIn: Sabrina Runbeck
• Website: PulsePointPath.com

This episode was recorded as part of Sabrina's ongoing commitment to supporting women founders in healthcare innovation. If you found this valuable, please share with a founder who needs to hear it.

Episode Timeline:

00:01:18 - Challenges in Healthcare Innovation

00:02:38 - Barriers for Women's Health Innovations

00:04:47 - Myth #1: The Mental Mode (Self-Doubt)

00:07:48 - Myth #2: The Perception Drawbridge

00:13:25 - Myth #3: The Citywatch (Systematic Challenges)

00:15:27 - Creating an Empowered Ecosystem

00:17:45 - Key Strategies for Founders Today

00:18:59 - HealthTech Showdown & Opportunities for Founders

00:20:32 - The Future of FemTech

00:24:39 - Conclusion & Next Steps

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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Do you desire to achieve transformative healthcare changes? How about implementing groundbreaking solutions to achieve that outcome?

My special guest is Jason Spacek.

Jason Spacek serves as the Vice President at BarkleyOKRP Health Innovations, boasting a robust professional background encompassing over two decades of expertise in the realms of technology, telecommunications, and healthcare. His pivotal role in driving transformative changes within the healthcare sector has been demonstrated through his focus on innovative solutions, value-based care models, and operational excellence. Jason's strategic consulting and commitment to human-centered healthcare design, payer-provider collaboration, and proactive patient care have been instrumental in reshaping primary care practices and implementing cost reduction strategies. Notably, his impactful contributions to projects in Kansas City and Phoenix underscore his dedication to creating tangible and applicable healthcare solutions that have garnered recognition within the industry.

Fall in love with the problem, not the solution. What are the problems that people are having out there? Let's really understand the problems and only then can you start to build potential solutions for it. - Jason Spacek

In this episode, you will be able to:

• Uncovering solutions to the pressing challenges in healthcare innovation.
• Discovering the key to aligning payer and provider incentives for better healthcare outcomes.
• Unlocking the potential of value-based care models in revolutionizing healthcare delivery.
• Exploring the power of human-centered design in shaping innovative healthcare solutions.
• Understanding the profound impact of primary care on the dynamics of health insurance.

Episode Timeline:

00:02:46 - Challenges in Healthcare Innovation  

00:04:35 - Understanding Value-Based Care  

00:06:49 - The Need for Proactive Care & Incentive Alignment  

00:08:07 - Rebuilding Healthcare Models from the Ground Up  

00:10:58 - Human-Centered Design in Healthcare Solutions  

00:14:37 - BarkleyOKRP’s Role in Healthcare Innovation  

00:19:39 - Rethinking the Healthcare Structure

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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🎙️ What if reducing mental healthcare wait times from days to hours wasn't just possible, but already happening? Just wrapped up an eye-opening conversation with Dr. Tom, a psychiatrist with over 25 years of experience and a key leader at Iris Telehealth, who's making this a reality.

From driving six hours each way to see patients to pioneering telehealth solutions that transform access to care, Dr. Tom shares how necessity drove innovation in behavioral healthcare delivery.

Here's what we unpacked:

1🔍 The Evolution of Care: How telehealth transformed from a convenience to a crucial tool for democratizing mental healthcare access, especially for underserved communities.

2🛠️ Technology Integration: Leveraging AI and modern tools to enhance healthcare delivery while maintaining the human connection essential to mental health treatment.

3🤝 Breaking Barriers: Addressing the challenges in patient journeys, particularly for those with Medicaid or Medicare, and creating culturally appropriate care systems.

4💡 Future Vision: Three key wishes for healthcare transformation, focusing on universal access, destigmatization, and efficient care delivery through technology.

5📊 Strategic Implementation: How healthcare organizations can integrate telehealth solutions without disrupting existing systems and EMRs.

This episode is essential for healthcare leaders looking to scale their impact while maintaining quality of care.

For healthcare tech founders and leaders: What barriers are you encountering in making your healthcare solutions more accessible to those who need them most, and how might strategic partnerships help overcome these challenges?

—----------------------------------------------------

Listen 🔊to this episode now and Subscribe to the [Provider's Edge] to never miss an episode❗

🎧 [SabrinaRunbeck.com/Podcast]

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Episode Timeline:

00:00:53 -  Dr. Tom Milam: Expertise in telebehavioral health and substance use disorder treatments.

00:01:37 - How behavioral psychiatry has gained recognition.

00:04:12 -  Realizing the potential of telehealth for expanding care access.

00:06:49 - Iris Telehealth’s primary goal: providing care to underserved populations.

00:08:31 - Addressing emergency mental health needs

00:09:22 - Impact of COVID-19 on Telehealth

00:12:36 - Dr. Tom’s Three Wishes for Healthcare

00:16:24 - Role of psychiatrists, therapists, and technology in holistic mental health care.

00:18:50 - Call for healthcare professionals to share their experiences.

00:24:14 - Sabrina’s Key Takeaways

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Yet, the resources to educate them are dwindling.

🎧 In our latest episode, we dive into the journey of Morgan Taylor, a healthcare leader who turned a critical gap in medical education into a thriving EdTech platform—helping thousands of nursing students succeed.

What you’ll learn:

🔑 How identifying a systemic gap in healthcare education led to a scalable business opportunity

🔑 The importance of solving one problem exceptionally well before expanding

🔑 Why student feedback is the key to iterating and refining an educational platform

🔑 The role of values-first hiring in scaling a mission-driven company

🔑 How technology can enhance personalized learning while reaching thousands

🔑 The biggest pitfalls to avoid when growing an EdTech startup in healthcare

🔑 Strategies for sustainable growth without compromising quality

This episode is packed with insights for healthcare tech founders, educators, and anyone looking to scale a mission-driven business without losing its impact.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

What's your biggest challenge in scaling your healthcare innovation while maintaining quality and personal touch?

Episode Timeline:

00:00:00 - The Nursing Shortage and Education Crisis

00:01:22 - From Nurse to Educator

00:05:07 - Pandemic Challenges and Faculty Shortages

00:07:39 - Innovating Nursing Education with Technology

00:11:48 - Student Success and Market-Driven Growth

00:14:54 - Building a Mission-Driven Team

00:20:24 - Human-Centered Tech in Healthcare Education

00:23:27 - The Future of Nursing: Big-Picture Goals

00:27:52 - Scaling Responsibly Without Losing Core Values

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🎧 SabrinaRunbeck.com/Podcast 

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For every dollar invested in women's health, the return is triple - yet millions of women still lack effective solutions for basic health needs.

Two femtech founders are changing that equation, and one just secured a game-changing $45,000 award to scale their vision.

What you'll learn:

1️⃣ Sustainable Innovation Strategies: How to create products that balance environmental responsibility with clinical effectiveness

2️⃣ Market Validation Techniques: Data-driven approaches to build credibility and attract investors

3️⃣ Strategic Expansion Frameworks: Navigating geographical markets and regulatory landscapes

4️⃣ Growth Ecosystem Building: Creating strong relationships with healthcare providers and users

5️⃣ Future Integration Opportunities: Exploring the convergence of physical and digital health solutions

Discover why every dollar invested in women's health generates a threefold return in market growth, health outcomes, and environmental impact.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform.

What sustainable healthcare innovation are you developing, and how are you approaching

market validation?

#Femtech #WomensHealth #Healthcare #Innovation #Sustainability

Episode Timeline:

00:00:00 - Introduction to Women's Health and Fintech 

00:03:23 - Shagun Maheshwari’s  Innovations

00:05:19 - Mayra Hurtado's Hormonal Health Solutions 

00:06:41 - Recognition of Women's Health Innovations 

00:08:21 - The Impact of Fintech on Women's Health 

00:10:08 - Key Growth Factors in Women's Health 

00:11:45 - Breaking Taboos in Women's Health 

00:13:27 - Future Opportunities in Women's Health 

00:15:40 - Empowering Women Leaders

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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Did you know that 97% of healthcare tech investors say "no" to funding opportunities? 

For founders generating $2M+ or having secured $5M+, this statistic often leads to mismatched pitching strategies and missed connections.

🎧 In our latest podcast episode, we break down how successful healthcare tech companies adapt their approach to different investor personalities and build lasting relationships that lead to funding success.

What you'll learn:

🔑 The Investment Matrix: balancing logic and connection in investor communications 

🔑 Five distinct investor archetypes and their decision-making patterns 

🔑 Creating tailored pitch materials for each investor type 

🔑 The Conversion Bullseye method for building strategic relationships 

🔑 Converting initial "no's" into future opportunities 

🔑 Building long-term partnerships beyond the pitch 

🔑 Implementing a systematic approach to investor relationships

This episode is essential for healthcare tech founders looking to move beyond generic pitching and create meaningful investor connections.

Ready to transform your fundraising strategy?

Join the conversation and learn how to match your startup vision with the right investors.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Share your thoughts: Which investor type do you encounter most often in your fundraising journey?

Episode Timeline:

00:00:11 - Funding Reduction in Digital Health

00:01:39 - Email Etiquette and Relevance

00:04:26 - The Director: Vision-Driven Investors

00:08:07 - The Stunt Double: Unpredictable Investors

00:10:26 - Understanding Your Own Buyer Persona

00:13:07 - Building Deeper Connections with Investors

00:15:16 - Sustainable and Impactful Investor Engagement

00:18:05 - Importance of Sales Conversations

00:22:31 - High Ticket Sales and VC Investments

00:26:05 - Long-Term Relationship Building

00:29:02 - Sales Strategy and Customer Journey

00:30:05 - Identifying Your Buyer Persona

00:33:09 - Raising Funding and Closing Deals

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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Did you know that 97% of potential healthcare tech clients aren't ready to buy right now? 

For founders generating $2M+, this statistic often leads to scattered marketing efforts and wasted resources.

🎧 In our latest podcast episode, we break down how successful healthcare tech companies build systematic marketing approaches that create predictable revenue without constant tactical shifts.

What you'll learn:

🔑 Why most healthcare tech marketing efforts fail and how to fix them

🔑 The three-stage conversion system that turns prospects into clients

🔑 How to identify and market to five distinct buyer types in healthcare tech

🔑 Building repeatable processes that VCs love and teams can execute

🔑 Creating marketing systems that scale with your company

🔑 Converting "not ready" prospects into future clients

🔑 Implementing a 90-day plan for systematic marketing success

This episode is essential for healthcare tech founders ready to move beyond random marketing acts and create predictable revenue systems.

Ready to transform your marketing strategy? 

Join the conversation and learn how to build a marketing engine that consistently attracts and converts enterprise clients.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Share your thoughts: What's your biggest challenge in creating consistent marketing results?

Episode Timeline:

00:00:00 - Why Healthcare Marketing Fails

00:01:01 - Meet Cat: The Marketing Multiplier

00:06:12 - The Three-Stage Marketing System 

00:11:04 - The Psychology of Marketing Strategies

00:17:50 - Defining Buyer Types and Tailoring Engagement 

00:15:25 - The Importance of Repeatability and Documentation

00:24:18 - Navigating Challenges in Marketing Execution 

00:29:15 - Leveraging Relationships Over Leads 

00:33:14 - Aligning Marketing with Buyer Evolution 

00:36:36 - Closing Reflections: Building Impactful Marketing Systems 

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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