PR agencies provide clients services including seeding with news and editorials in publications. Is this still the norm? Learn about advertorial writing and effective communications that get published.

Moderator: Mark Sablan - Managing Director, Stratworks Inc.

Panellists:

1. Maan Pamaran - Writer and Editor, Freelance

2. Edwin Sallan - Digital Content Manager, BusinessMirror

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Discover PR as an organization function. How do you study and train for Public Relations, and how much evolution happens from textbook to practice. What's the future of PR?

Moderator: Matec Villanueva - Marketing and Communications Director, Ateneo de Manila University

Panellists:

1. Tricia Kiocho - MullenLowe TREYNA MARC Managing Director, and UA&P Professor

2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila Bulletin

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.