The episode includes a special guest, Cow executive creative director Mark Perkins, while PRWeek editor-in-chief Danny Rogers gives his thoughts from Cannes about how the 2022 festival is shaping up.

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or your favourite platform, or listen in your browser below.

Alongside regular host Frankie Oliver and PRWeek UK editor John Harrington, this podcast examines at the current state of creativity in PR, how earned media works as part of integrated campaigns, the perceptions of the industry among adland (and among clients) - and how PR agencies might fare in the PR Lions this year.

Perkins, whose previous work includes the famous Christmas Tinner and Missing Type campaigns, expresses scepticism about how the metaverse is currently being used in campaigns.

We also reveal which individuals or organisations have been chosen as 'Top' and 'Flop' of the past two weeks or so, from a reputation perspective.

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