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Ever wondered how some dentists manage multiple thriving practices while others struggle with just one? The secret lies in systems, delegation, and understanding your unique value proposition.

Dr. Chetan Matthias joins us to reveal how he built four successful dental practices (three associate-led) performing 700+ implant surgeries and 460+ clear aligner cases annually. At the heart of his approach is a carefully designed patient journey that maximizes efficiency while delivering exceptional patient care.

The conversation begins with marketing fundamentals—why establishing a clear USP (Unique Selling Proposition) is essential in today's competitive landscape. Dr. Matthias shares how one patient video testimonial from 2022 continues generating leads years later, demonstrating the power of authentic patient stories as marketing assets.

What truly sets his practice apart is the systematic patient journey he's created. From a dedicated Patient Growth Coordinator who responds to leads within 30 minutes to Treatment Coordinators who conduct initial consultations, each step is designed to deliver consistent experiences while limiting the dentist's involvement to only essential clinical tasks. By the time patients meet Dr. Matthias, they've already been pre-qualified, requiring just 5-10 minutes of his time.

We explore the science of team building—how personality assessments ensure team members' natural strengths align with their responsibilities, creating a high-functioning environment. Dr. Matthias shares insights on establishing KPIs, maintaining accountability, and conducting exit interviews to continuously improve practice operations.

Looking toward the future, we discuss embracing technology and AI to improve efficiency while reducing staffing dependencies. For dentists feeling overwhelmed, Dr. Matthias offers practical advice: start with just one system and build from there.

Whether you're an associate or practice owner, this episode provides actionable strategies to increase profitability, improve patient experience, and create a dental business that runs smoothly even when you're not present.

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