In this episode of Nicky and Moose, they discuss and breakdown the psychological tactics brands use for emotional and monetary success. 

What You Will Learn

Psychology of branding. 

Creation of your own Chat GPT and business models that will earn money

How to gain a competitive advantage psychologically against your competitors. 

Creator Of The Week

James Clement praises God with energy, passion & encouraging videos from his car. 

Instagram - @SimplyBelieveGod

TikTok - @SimplyBelieveGod

Subconscious Of Influence & Branding 

1) “Experiences Are Connected To Products”

Create memorable experiences with someone to remember a certain product. Emotional attachments are opportunities to grow with people. 

What will remind you of a certain item?

Create positive reactions when opportunities avail themselves. 

2) Color Psychology 

“90% of purchases are dependent on colors of brand.”

What color resonates with your brand?

Do you pay attention to color when it comes to products?

Whats intentionally & subconsciously being communicated to your audience?

3) Packaging Of Products 

“Luxury products are harder to open.” The quality of the packaging increases the chance of keeping the box it came in. Brands can continue to market themselves with visuals of the boxes. 

Is there an experience when unboxing new items you receive or provide to customers?

4) Impulse Buying

Setting store up strategically. 

Placement of pricing throughout the store. 

Companies want you to spend more time within the store. 

5) Grocery Store Manipulation

Stores are intentional with their layout with hopes of you spending more money.

Stay focused to avoid buying items you don’t need!

Do you find yourself grabbing more items than you intend to when shopping?

Brand Brainstorming

1) Have you thought about psychological concepts for your brand? 

2) What is your brand most known for? Creating experiences or a certain aesthetic?

3) Are you intentional with your set up for your brand?

Question Of The Week

Which has more impact on your loyalty to a brand, emotional connection or the aesthetics of it?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.