Publishing Secrets
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Publishing Secrets episodes

  • Book Launch Success Secret #7: Build Your Book Launch Team
    Here you are in the final stretch. It’s almost time to launch your book and enjoy the fruits of your labor! But before you spring into action, there are still some very important tasks left to complete, starting with building your book launch team. With a supportive team behind you, you can accomplish so much more than you could alone!
    In Part 7 of the Book Launch Success Secrets series, Coach Tam shares strategies for building your dream launch team in preparation for the big event. This is one of the most important moments of your author career, and with the right people supporting you, you’ll feel empowered and ready to drive into this final phase before the big reveal of your book.
    21 min
  • Book Launch Success Secret #6: Prioritize Social Media
    One of the most frustrating things in the Christian author space is hearing an author say, “If just one life is changed by my book, it will all be worth it.” Why? Because in their heart of hearts, that's not why they wrote the book. They wrote the book so that many lives can be changed. No one really sits down to write a book and thinks that just one person will read it! We want to launch our book with a bang and ensure it's a success. But the question becomes, how do we do that? Well, one important way is by leveraging social media.
    In Part 6 of the Book Launch Success Secrets series, Coach Tam shares the important role social media plays in building excitement for an upcoming book launch and how to maximize its effectiveness. Don’t miss this crucial opportunity to build relationships, attract potential customers, and get the word out about your book!
    15 min
  • Book Launch Success Secret #5: Getting Featured in Interviews
    Why do book launches so often fail? Often, it's because authors focus their energy on getting people to buy their books rather than getting people interested in the book and in what they have to say. As a result, they never recoup the money they invested — much less make the impact that they hoped for. Before you launch your book, you’ve got to have some basic foundations in place so you can have the impact you desire. And one of those foundations is spreading the word about your book through interviews.
    In Part 5 of the Book Launch Success Secrets series, Coach Tam walks you through a strategy for building relationships and getting attention for your book from a wider audience by landing high-profile interviews. You’ll learn not only how to land these interviews, but also what to do once you get one.
    21 min
  • Jump In: Share Your Story Even If You’re Afraid with Kim Lengling
    We all have a story to tell. Whether they’re tales of triumph in the face of adversity or heartwarming accounts of everyday life, our stories have the power to entertain, inspire, and even educate. When you have your story published, it can reach a wide audience and make a real difference in people's lives. Your story is more than just words on a page — it's the unique voice that only you can provide. Yet many people don’t share their story because they’re afraid to take a risk and put themselves out there for everyone to see.
    This week’s Publishing Secrets guest, Kim Lengling, reminds us that it’s okay to be afraid to share your story with the world. But she also encourages you to do it anyway, because there’s someone out there who needs to hear your story. You never know how your words will impact someone else’s life, so let Kim inspire you to jump in and get that story published!
    46 min
  • Book Launch Success Secret #4: Build Buzz with an Opt-In Freebie
    Congratulations, you've written a book! Whether this is your first or your hundredth, it's a huge accomplishment. What’s more, you have a clear vision of your message and goal, and you want your words to touch people's lives and make a real difference in the world. But here's the thing: if no one knows about your book, how can it achieve that level of impact?
    The reality is that it can't. And that's why preparing for your book launch is so important. To ensure your book has maximum impact, you need to have a book release plan that gets results. In Part 4 of the Book Launch Success Secrets series, Coach Tam shares the next step in that plan: building buzz around your book launch by creating an effective opt-in freebie. If you want to launch your book to an audience that’s actually interested in what you have to offer, you won’t want to miss this step!
    19 min
  • Book Launch Success Secret #3: Optimize Your Book Description, Keywords, & Categories
    When you set out to write a book as a Christian author, it's easy to get caught up in the process of creating something beautiful and meaningful. You immerse yourself in the writing, pour your heart and soul into every word — and if you're not careful, you can lose sight of the ultimate goal: to launch your God-given message into the world. But that doesn’t have to happen! Using your book description, keywords, and categories, you can ensure your book gets the attention of the people who need your message.
    In Part 3 of the Book Launch Success Secrets series, Coach Tam shares how and why to optimize these three things (A.K.A. the “Big Three”) to not only ensure your book gets in front of your target audience, but also entice them to buy it.
    22 min
  • The Secret to Success: Make God Your Priority with Mario Michael
    What does it take to achieve success, whether that be in business, in ministry, or in life? What’s holding you back from actually doing what you know God has called you to do — and how do you fix it? What can you do when you know you have a calling, but you don’t have time to follow through?
    In this episode of Publishing Secrets, Mario Michael addresses all of these questions and more. Mario has learned the real secret to success — and it might just be a lot simpler than you think!
    40 min
  • Book Launch Success Secret #2: Your Book Must Have a Big Idea
    If you want your book to accomplish its purpose, you need to make sure it stands out from the crowd and speaks directly to your target audience. You need to give your readers something that will stick with them and inspire them to not only take action in their own lives, but also share your book with others around them. You need a big idea.
    In Part 2 of the Book Launch Success Secrets series, Coach Tam lays out this essential ingredient to launching a successful, impactful book. You have a calling to get your message out to the people who need it — and you can’t do that without a strong big idea.
    22 min
  • Book Launch Success Secret #1: Clarify Your Book’s Purpose & Target Audience
    Far too many Christian authors out there are desperately trying to launch their books, make a good impression, and build a following, but because they’re trying to figure it all out on their own, they’re running around like chickens with their heads cut off. If that sounds like you, don’t worry — you’re not alone.
    In Part 1 of the Book Sales Success Secrets series, Coach Tam walks you through the first foundational piece you need to have in place before you launch your book: clarifying your book’s purpose by getting to know your target audience. If you want to launch your book successfully, you can’t afford to skip this vital step!
    17 min
  • What Is Your Mission? Answering Our Daughters’ Feminism Questions with Jeanine Banza-Katungutere
    Is there a mission that you know God has placed on your life since you were very young? Maybe it’s a lifelong dream you’re working to accomplish, or a book you know you need to write “someday,” or questions that won’t let you sleep at night. Whatever that calling might be, what’s holding you back from pursuing it right now?
    This week’s Publishing Secrets guest, Jeanine Banza-Katungutere, had a lifelong passion for helping others, especially women and girls. But it wasn’t until her own daughters started asking questions about feminism that she realized part of that calling was to write a book. Whatever your own mission might be, let Jeanine’s story inspire you to pursue it now — today — with courage and conviction.
    30 min

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Have you considered becoming a published Christian author? Publishing is the best way to build authority and become the "go-to" expert in your field. It's also one of the fastest ways to get clients…