In the second part of our Pulse Check series on Mergers and Acquisitions in Higher Education, guest host Kin Sejpal speaks with Seth Odell, CEO and founder of Kanahoma, to discuss the realm of marketing within higher education M&A, drawing from his firsthand experiences and expertise in leading such endeavors, as well as serving as an advisor for many others.

Listeners can:

1. Learn how to navigate the uncharted territory of M&A as higher ed marketers
2. Establish their voice and know what marketers should bring to an M&A process - both on the acquiring and acquired sides.
3. Understand the importance of marketing audit (i.e., diligence) and what it entails.
4. Leverage marketing data and their own expertise to develop a sound transition strategy

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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