Welcome to a new Pulse Check series from Enrollify. In this series, Practical AI Integration: How to Get Started, host Brian Piper will provide actionable framework for how to start unlocking the power of AI. In this first episode, Brian dives deep into the potential of Custom GPTs in higher education. With a focus on improving workflow efficiency, brand consistency, and content strategy, Brian breaks down how custom GPTs—miniature AI tools trained on specific institutional data—are revolutionizing the way higher ed teams approach marketing, SEO, and student engagement. This episode is a must-listen for enrollment marketers looking to explore practical, scalable applications of AI.

Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register