Welcome to this new Pulse Check series on the power of storytelling. This is  Part 5: AI-Powered Storytelling.

In this episode of Strategic Storytelling, host Maria Kuntz speaks with Tina Miller. They discuss the transformative role of AI in storytelling and communication within higher education, particularly at Arizona State University. Tina shares her journey of integrating AI tools into her team's processes, enhancing creativity and productivity, and developing proprietary AI models to support storytelling efforts. The discussion also covers the creation of a custom AI bot that mimics the voice of ASU's CIO, showcasing innovative approaches to leadership communication and the importance of using internal data for AI training. In this conversation, Tina Miller discusses the development of AI initiatives at Arizona State University (ASU), including the creation of an AI website and the AI Innovation Challenge aimed at engaging faculty and staff. She emphasizes the importance of human-centered storytelling in technology, the creation of a brand bot for compliance, and the accessibility of AI tools. The discussion also covers the varying levels of AI adoption in higher education and the future of AI storytelling, highlighting the need for multimodal approaches and immersive learning experiences.

Takeaways:

• Tina Miller began her journey with AI at ASU coinciding with the launch of ChatGPT.
• AI workshops at conferences indicate a growing interest in AI tools.
• Leaders must immerse themselves in AI to guide their teams effectively.
• Creativity has been bolstered through the use of AI tools in storytelling.
• The SpinCycle bot was created to enhance storytelling capabilities at ASU.
• Using proprietary data reduces the risk of AI hallucinations.
• Custom AI bots can represent leadership voices for effective communication.
• AI initiatives at ASU are driven by passionate leadership and a structured committee.
• The importance of internal data for training AI models is emphasized.
• Creating AI tools can streamline communication and enhance productivity. We created the AI website from scratch.
• We needed one place for AI information.
• We have over 500 projects and proposals submitted.
• People relate to people, not machines.
• We always put the human in the middle of the story.
• We created a brand bot for compliance.
• There are many free open source models available.
• It's about learning how to use AI appropriately.
• The future of storytelling is multimodal.
• This is the worst AI we will ever see.

Guest Name: Tina Miller, Executive Director of Creative x Communications, Arizona State University’s Enterprise Technology division

Guest Social: https://www.linkedin.com/in/tinamiller3/

Guest Bio: Tina Miller is the Executive Director of Creative x Communications at Arizona State University’s Enterprise Technology division. With nearly three decades of experience spanning Fortune 500 companies, government, and higher education, Tina is a trailblazer in harnessing artificial intelligence (AI) to revolutionize team dynamics, communication strategies, and organizational outcomes. She leads a visionary team that uses AI to craft compelling narratives, streamline operations, and position ASU as a global leader in technological innovation.

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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