Welcome to The Culture Code: Leading with Diversity — Part 3: Women Leadership in Empowering Future Generations in Higher Ed.

Christian Ponce sits down with Ray Martinez, VP and CEO of Archer Education, to unpack how AI and emerging technologies are disrupting and improving higher education marketing. With over 14 years of experience helping institutions like Tulane University and LSU Online elevate their SEO and content strategies, Ray offers deep insights into the tools, trends, and human-AI collaborations shaping the future of student recruitment. Whether you’re AI-curious or knee-deep in ed tech tools, this episode breaks it down with both technical know-how and cultural nuance.

Guest Name: Raymond Martinez, SEO VP, Archer Education

Guest Social: https://www.linkedin.com/in/m-cristina-alcalde-ph-d-24b71b8b/

Guest Bio: Raymond Martinez is the VP of SEO at Archer Education where he leads a team of analysts, specialists, and project managers to deliver SEO strategies for top higher education institutions. With over 14 years of experience, Ray has successfully managed campaigns for clients like California Western School of Law, LSU Online, Tulane University, and the University of San Diego. Raised in Queens, NY, by a family that instilled the value of hard work, Ray earned a B.A. in Advertising and Public Relations from The City College of New York and an M.S. in Media Management from The New School.

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