Pulse Check: The Culture Code: Leading with Diversity — Part 5: Culturally Relevant Prospective Student Campus Visits

In the final part of this Pulse Check Series, host Christian Ponce sits down with Dr. Ana Luz Williams to dive into the importance of cultural intelligence and authenticity in higher ed marketing. The conversation explores how universities can better connect with Hispanic families through intentional campus events, thoughtful messaging, and a deeper understanding of cultural nuances. Dr. Williams shares personal stories and actionable strategies for creating inclusive, welcoming environments for prospective students and their families. If your institution is serious about improving Latino student enrollment and retention, this is a must-listen.

Guest Name: Ana Luz Williams, Associate Director of Enrollment, Old Dominion University

Guest Social: https://www.linkedin.com/in/dr-ana-luz-williams-aa9966236/

Guest Bio: Dr. Ana Luz Williams is a seasoned, fully bilingual education professional with a background in communications, public relations, and educational leadership.  She is passionate about lifelong learning, equity, and building collaborative and inclusive communities.

As Associate Director of Undergraduate Enrollment at Old Dominion University, she leads strategic communication and recruitment initiatives to support student success. Outside of her role, she is deeply involved in community leadership and advocacy, serving on several boards and speaking on topics such as education, cultural diversity, and social justice.

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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