In Part 4 of this Pulse Check series, "The Future of Student Search: The Human Connection," Trent Gilbert and Dr. Alejandra Sosa Pieroni delve into the crucial role of human interaction in the future of Student Search. They argue that institutions must possess a deep understanding of their own unique qualities and values to effectively connect with prospective students. By tailoring their communication to meet the specific needs and preferences of their target audience, institutions can foster personalized relationships and create a welcoming environment.

Key Takeaways:

• Self-awareness: Institutions must have a clear understanding of their unique identity and values.
• Audience understanding: Tailoring communication to the specific needs and preferences of prospective students is essential.
• Supportive infrastructure: A positive workplace culture and well-trained staff are crucial for fostering human connections.

Guest Name: Alejandra Soa Pieroni - Executive Vice President for Enrollment, Marketing & Student Success

Guest Social: https://www.linkedin.com/in/alejandra-c-sosa-pieroni-ed-d-b7754031/

Guest Bio: Dr. Alejandra Sosa Pieroni is a higher education professional with nineteen years of experience in enrollment management, specializing in student recruitment, marketing, financial aid practices, student success, and strategic enrollment planning.  She is the executive vice president of enrollment, marketing, and student success at Georgia Southern University.  Before her appointment at Georgia Southern in April 2023, she served as an Enrollment Management Consultant where she worked with institution leaders to help them optimize their enrollment practice to achieve university goals and objectives.    
Prior to that, she served as the Executive Director of Admissions and Financial Aid at Stetson University, Vice President of Enrollment Management at Walsh University, Director of Admissions at Mercer University, Associate Director of Admissions at Florida Southern College, and Director of Online Degree Completion at Tiffin University. 

Pulse Check Host: 
Trent Gilbert - VP of Student Search Solutions at Carnegie
https://www.linkedin.com/in/trentgilbert/
Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process. pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.

LI https://www.linkedin.com/in/trentgilbert/

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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