Heather Daniels, Executive Director of Admission at Colorado State, shares insights on how CSU has revolutionized its student search approach. By leveraging data analytics and strategic adjustments, the institution has effectively maximized resources and focused on building a strong inquiry pool that has led toward stronger enrollment. This episode explores the importance of questioning traditional methods, adopting a collaborative leadership approach, and prioritizing a human-centered approach to student search.

Key Takeaways:

• Data-Driven Decision Making: Analyze data to identify trends, optimize resource allocation, and make informed decisions.
• Strategic Adjustments: Question traditional methods and make data-driven adjustments to meet evolving student needs and expectations.
• Collaborative Leadership: Foster a collaborative environment where team members contribute to decision-making and strategy development.
• Continuous Evaluation: Regularly evaluate the effectiveness of student search strategies and make necessary adjustments.
• Personalized Communication: Leverage personalized messaging through text and in-app messaging to enhance engagement.
• Parent Engagement: Engage parents through webinars and other channels to create a sense of connection and involvement.
• Human-Centered Approach: Foster a sense of community and personal connection to attract and retain prospective students.

Guest Name: Heather Daniels, Executive Director of Admissions, Colorado State University

Guest Social: https://www.linkedin.com/in/heather-daniels-5a19838/

Guest Bio: Heather Daniels is the Executive Director of Admissions at Colorado State University in Fort Collins, Colorado.  Prior to coming to CSU, Heather spent 11 years at Willamette University, in Salem, Oregon, in both the Undergraduate Admissions Office and the Graduate School of Education. 
In her role at Colorado State, Heather serves as a key member in the Division of Enrollment & Access which includes Admissions, Financial Aid and the Registrar’s Office.  Heather earned a bachelor’s degree at Edgewood College, and a Master of Education in Organization, Leadership, Performance and Change at Colorado State University.  

Pulse Check Host: 
Trent Gilbert - VP of Student Search Solutions at Carnegie
https://www.linkedin.com/in/trentgilbert/
Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process. pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.

LI https://www.linkedin.com/in/trentgilbert/

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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