In the very first Purpose Advice Line episode, I sit down with Melisa Hubbard — a passionate entrepreneur in the merchant services space — who came to the call feeling overwhelmed, disconnected, and stuck in the day-to-day grind of her business.

She thought the problem was resistance to sales calls… but what we uncovered went much deeper.

In this powerful coaching-style conversation, we explore:
💭 Why rejection hits harder when you’re not rooted in your vision
🔑 How lack of clarity shows up as procrastination or burnout
🧭 The simple exercise that can reconnect you to your bigger purpose
💡 And what it really takes to move forward with confidence and conviction

If you’ve been in a fog about your next step — or questioning why the things you used to do aren’t working anymore — this episode will leave you inspired, seen, and motivated to get crystal clear about why you’re doing what you’re doing.

🎧 And if you’d love to be featured in a future Purpose Advice Line session, send me a DM with the word ADVICE and I’ll share the details!

Keywords

merchant services, sales strategies, cold calling, conversion rates, personal discipline, business vision, mindset shift, sales metrics, business impact, entrepreneurship

Takeaways

Melisa is currently in the merchant services industry, focusing on payment processing.
Cold calling is a significant part of her daily operations, but she struggles with it.
Understanding the business's online presence is crucial for effective outreach.
Tracking conversion rates can help improve sales strategies.
Personal discipline is essential for success in sales.
Having a clear vision can help overcome challenges and rejections.
Melisa reflects on her past experiences as a business owner.
Creating a vision board can provide clarity and motivation.
The importance of offering valuable solutions to clients is emphasized.
Melisa recognizes the need for a clearer purpose behind her business efforts.

Chapters

00:00 Navigating Merchant Services: An Overview
02:58 Daily Operations and Sales Strategies
06:03 Overcoming Personal Challenges in Sales
08:58 Building a Vision for the Future
11:59 The Importance of Clarity and Purpose
14:59 Creating a Clear Vision Board
18:00 Reflecting on Past Successes
21:13 Defining Impact and Purpose in Business
23:59 Setting Goals and Taking Action

Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about.

So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.