We hear the word ‘Purpose’ a lot, and its intangible nature makes it tricky to apply in a practical way throughout an organisation. Today I explore what you can do to identify your ‘why’ – and stay true to it for the long-term. 

Learn how to translate purpose into real-life stories, from the likes of best selling author James Kerr and Professor of Organizational Behaviour at London Business School Tammy Erickson. Strategic Advisor Mike Barry and VP of Cirque Du Soleil Bernard Petoit discuss the customer’s mindset and being aligned with your audience. 4-time Olympic gold winner Sir Matthew Pinsent reveals the questions to ask yourself.

With the rise of purpose-driven organisations, having a sharp focus on something that extends beyond individual ego is a priority. It’s a promise to our communities, environment and future societies. 

If you want to keep your thinking ahead of the game, join the Sporting Edge Members Community. You’ll have 24/7 access to over 700 insights to accelerate your personal and professional development, apply the discount code PODCAST50 in the checkout here to get your first month half price. 

Links mentioned:

Mastermind: Gareth Southgate OBE

‘Start with Why’ Simon Sinek

McKinsey Organizational Purpose survey 2019 

McKinsey: Profits with purpose

From Mandela to Mars: Lessons From Isolation

‘Legacy’ by James Kerr

Contact Jeremy

Questions about this episode? Contact [email protected]