<p>We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M's Super Bowl stunt and a 'subvertising' move by climate activists that targets BMW and Toyota.</p>

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M's Super Bowl stunt and a 'subvertising' move by climate activists that targets BMW and Toyota.

<p>We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&amp;M's Super Bowl stunt and a 'subvertising' move by climate activists that targets BMW and Toyota.</p>

Purpose marketing hits and misses

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

Subscribe to sharpen your judgment and spot what matters early.

Business

News

Marketing

Business News

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Share Purpose marketing hits and misses

Sign up to save your podcasts

Purpose marketing hits and misses

Purpose marketing hits and misses

More shows like Ad Age Marketer's Brief

WSJ Your Money Briefing

WSJ What’s News

WSJ Tech News Briefing

HBR IdeaCast

How I Built This with Guy Raz

Founders

SBJ Morning Buzzcast

Masters of Scale

The CMO Podcast

Morning Brew Daily

Uncensored CMO

A Bit of Optimism

ReThinking

The So What from BCG

HBR On Leadership