<p>We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.</p>

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.

Purpose marketing hits and misses

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

Subscribe to sharpen your judgment and spot what matters early.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Purpose marketing hits and misses

Purpose marketing hits and misses

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