Purpose Potential and Power

Purpose Potential and Power

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Purpose Potential and Power episodes

  • 059: Strategy for building your coaching business with GUEST EXPERT, Lisa Johnson

    This week's guest is the incredible Lisa Johnson.  Lisa is a Times best-selling author and possibly the UK's most well-known one to many course coach and Business Strategist, having created a business that turns over multi-million dollars annually.  She's also the person responsible for catapulting me into the coaching industry, so I'm excited to share all her words of wisdom from our conversation, in this episode!

    We cover so much so listen up!:

    • We start by tackling the elusive "zone of genius" and how to fast-track finding it without getting lost in trial and error.
    • We dive into the nitty-gritty of the strategies needed to build a successful coaching business. 
    • We shine a spotlight on the common gaps that experienced coaches face in their business systems.
    • Want to stand out in a sea of coaches? We spill the tea on crafting attention-grabbing messaging strategies and making authenticity your secret weapon.
    • And we talk about how the game has changed in sales, coaching methods, messaging, and overall business trends. Time to get ahead of the curve!
    • Connect with Lisa here https://www.instagram.com/lisajohnsonstrategist/ and at her website https://thatstrategyco.com

      And to grab the free plug and play steps to create a piece of content that will Drive Your Ideal Clients to Your DM's TODAY...without ads or a huge following CLICK HERE

      31 min
    • 058: Life & health update plus the systems you should have in place to take a 2 week business break

      In this episode, I'm sharing some really personal behind the scenes on what's been going on in my life away from business.... which leads nicely into me taking a complete 2 week break.  And I wanted to give you the key strategies and business systems I've put in place that enabled me to run a continuously growing coaching business while enjoying the freedom to travel.

      I share all the automation processes I have in place and tools I use to manage my sales funnel.

      • How I've developed a rock-solid sales system, built on effective messaging that will sustain your business during breaks.
      • How I rely on an exceptional team to keep my business running smoothly and how this will expand as my coaching business expands.
      • How I support my clients while I'm away, also while walking the walking of balancing work and life, alongside my core brand values of simplicity and freedom.
      • And the monthly recurring revenue strategy I've set up from day one that means I can budget consistently.
      • Here are all the links you need!

        Get highly-qualified leads to DM you today HERE! https://www.helenthacker.com/drive-qualified-leads-into-your-dms-today

        Apply for a free Strategy Call: 15 Minute Strategy Call

        Connect with me on Instagram... I'd love you to say hi! https://www.instagram.com/helenthacker/

        And try Kajabi for free for 30 days.  It's the best! 30 day free Kajabi trial

        29 min
      • 057: Having everything in your business while keeping it simple, with GUEST EXPERT Laura Sinclair, Marketing Coach and Social Media Agency Owner

        In this episode, I interview Laura Sinclair, Social Media Agency Owner and Business Mentor to talk about the art of living a simple business life, while excelling as a multi 6-figure entrepreneur.

        We cover so many invaluable tips:

        • The importance of authenticity in your messaging and how it can enhance your brand's impact.
        • How to outsource successfully while maintaining profitability.
        • How to have it all without doing it all and how to achieve work-life harmony and avoid entrepreneurial burnout.
        • Understand the value of self-care and being "selfish" in a positive way as a key to long-term success for entrepreneurial mums.
        • We talk about the important role of having systems in place for your coaching business.
        • This is a must-listen if you feel like you're juggling about a thousand balls!

          Connect with Laura at https://www.instagram.com/itslaurasinclair/

          And at her podcast, This Mother Means Business!

          If you'd love the step-by-step to create content THAT WILL DRIVE IDEAL LEADS INTO YOUR DM's, it's here: 3 Posts That Will Drive Qualified Leads to DM You Today

          28 min
        • 056: How to focus your messaging on problems, not results, and sell more offers!

          In this episode, I'm giving my insight into one of the biggest shifts coaches often need to make in their messaging to boost sales.  One of the most common mistakes I see is prioritising results over problems when you're trying to sell more of your offers, but I also explain in depth why this might go against what you've possibly been taught before!  So grab a pen and paper for this powerful marketing episode! 

          By the end, you'll have:

          •  Discovered why messaging that starts with client problems is vital for connecting with your community AND attracting new qualified leads.
          •  Understood how human nature drives the search for problem-solving solutions.
          •  Discovered how to maintain a balance between addressing problems and offering solutions in your social media posts.
          •  Have some quick, actionable steps to kickstart your content with core problems and implement today as part of your sales strategy.
          • Join me in this packed out episode to level up your revenue game!

            CLICK THE LINK HERE if you'd love to find out more about my group coaching program, IMPACT, and let's jump on a quick, absolutely-zero-pressure call to learn if it could fill in the two missing skills you need to accelerate your business!

            IMPACT Info Call

            DM me on Instagram here: https://www.instagram.com/helenthacker/

            31 min
          • 055: Using personal style to boost your business and mindset - with GUEST EXPERT, Katie Allen, Founder of The Style Squad

            As a female entrepreneur, your personal style is your armour.  And what we wear for events, Zooms and day to day business says a lot!  

            In this FASCINATING episode I chat with Katie Allen, founder of The Style Squad about how your mindset can totally shift when you really use style as a tool to bring success to your business.

            This conversation was s LOT of fun...we laughed a lot!  But in this episode, you'll learn about the "deep fashion" tools Katie uses to help with your personal confidence, understanding of who you are and how what you wear amplifies your business brand.

            You'll hear how she's an advocate for us all to dress authentically and how exactly you do this.  And how trust with your future clients is built through your style choices.

            Go check out her podcast, Styled For Life!  And connect with Katie here on IG: https://www.instagram.com/katieallenstylist/

            If you've love a quick but powerful free 15 minutes where I can help you clearly communicate the value of what you do; make sure your content is getting attention from a consistently increasing number of qualified leads and leading to sales; and generally answer any questions you have about messaging and sales,  click here to apply for a free 15 minute call with me:

            Apply for a free Sales Strategy Call

            29 min
          • 054: One year on, what I'd change if I was starting my coaching business all over again!

             

            It's my 1st Business Birthday!  And I wanted to share all the things I might implement more quickly, the decisions I would make differently and the actions I would focus on if I was starting all over again.

            If you're looking for some hindsight-view help to accelerate your revenue and grow your coaching business, this episode is big on detail!  I'm talking about:

            • The first foundation of my business that I wish I'd nailed sooner
            • The mindset challenges that held me back from growing that I hope this helps you skip right past
            • The strategy and sales systems I would have put in place sooner
            • How I would have chosen different offers and a different style of business model if I could start again
            • My experience with having my own coaching
            • If you've love some quick but in-depth help with your messaging strategy, click here to get a free 15 minute call with me in your diary: https://calendly.com/helenthacker/15min

              I'd love to chat about how I can help you grow your sales!

              40 min
            • 053: The one essential action to make your next launch even more profitable!

              If you've love some quick help with your messaging, drop me a DM on Instagram here https://www.instagram.com/helenthacker/ and I'll quickly see where there might be any gaps that will help you attract and convert more ideal clients!

               

              In this episode, you'll learn the ONE KEY ACTION you should take next time you launch your offers, before you start thinking that the content of what you're selling needs changing or that you should be lowering your prices to sell more!

              There are more powerful changes you can make to make your next launch go way beyond your expectations and you'll hear:

              • The foundations to a successful launch that goes way beyond planning your content strategy or launch schedule.
              • How you can attract more qualified leads to your offer and increase your conversion rate.
              • How to put a sales strategy in place that takes your audience from first discovering you through to being empowered all-in buyers for your coaching program or membership.
              • The power of gentle sales conversations in person or in the DM's on social media.
              • And you'll come away from this episode seeing exactly how you have the power to control your revenue!

                30 min
              • 052: 4 key messaging steps that will turn your audience into buyers - POWER EPISODE!

                If you've love some quick but in-depth help with your messaging strategy, click here to get a free call with me in your diary:

                15 MINUTE STRATEGY CALL

                Profitable messaging will make or break your business!

                This episode gives you 4 powerful action steps you can take today to make some changes to your messaging and social media content, so you connect with more of your ideal clients and gently nurture them into buyers.

                This is just part of the smooth, rock-solid sales process you want to have set up in your online business as an expert coach to take new leads and your existing audience on social media through to being empowered, all-in buyers for your programs.

                Let me know you takeaways and send me a message on Instagram at: https://www.instagram.com/helenthacker/

                Thanks for listening!  Hit subscribe and drop me a review... I'd so appreciate it!

                19 min
              • 051: How entrepreneurs can build digital communities for sales success! With GUEST EXPERT, CEO of The Social Snippet, Kristina Bartold

                This episode is all about the power of building communities online and exactly how!

                Kristina is the CEO of social media and podcast agency, The Social Snippet and is an expert at nourishing community to help entrepreneurs have sales success.  Go connect with her here: https://www.instagram.com/kristina.bartold/

                Kristina explains the right and wrong way to build community on Instagram and other social media platforms.  We discuss how to create content that builds connection with your clients, including the mistakes that people make being by polarising in an aggressive way or being inauthentic.

                You'll also hear tips on how to match your messaging with your clients in your content to build a community of the right people for your business.  And we also cover non-social media strategies to help build your network and get more eyes on your coaching program, including mutual support and building meaningful relationships.

                So much gold in this episode... you won't want to miss it!

                If you're an impact-led coach who wants to maximise what you earn for your expertise, you'll need mastery in the two core skills of sales and messaging that all the 7-figure coaches you admire have prioritised.  It's all available to you here: IMPACT

                And come say hi to me on IG at https://www.instagram.com/helenthacker/

                28 min
              • 050: How to increase your visibility, plan social media content and boost SEO - with GUEST EXPERT, Social Media Agency Manager, Shelby Clement

                Go connect with Shelby on IG here https://www.instagram.com/itsshelbyclement/ and https://www.instagram.com/shelbyclementmarketing_scm/ and go listen to her podcast - Damn Good Content!

                This episode is for anyone chasing their dreams and building an online business!

                We cover mindset on overcoming your fears to go and break out of your comfort zone as a female entrepreneur, then the magic and power of being part of a group coaching program or mastermind.

                We dive into social media content creation in a big way so grab a pen and paper for tips on increasing your visibility, optimising SEO and how to plan out effective content.  Such a great episode!

                JUST 3 DAYS TO GO!!! EEK! Join the waitlist for IMPACT here: https://www.helenthacker.com/waiting-list

                You'll get all the info and be the first in line when it's released on September 4 (it's a small intake), plus take advantage of the incredible investment opportunity that happens for just 1 week, then never again!

                29 min

              About Purpose Potential and Power

              From the publisher's feed

              Hey there... it's Helen here and welcome to the podcast! I'm a Sales and Strategy Coach and messaging maven, with two decades as an entrepreneur and a huge passion for helping experienced coaches like…