Purse Strings

Erik Pavelka, CEO of Martini, the global media expert in brand advertising to the affluent and influential, speaks to Maria about What The Modern Shopper Looks Like. They discuss how the affluent researching first before they go shopping or buying online in between meetings

John Gerzema, best-selling author, columnist, speaker and social strategist and Author of The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future, is back to discuss the reception of The Athena Doctrine: One Year Later. Related articles across the web Skirts in the Boardroom Women and Their Economic Power

Maria discusses Connecting with Teen Consumers with Megan Grassell, an 18-year-old entrepreneur who recently started her own bra company, Yellowberry after a successful crowdfunding campaign on Kickstarter to build, manufacture, produce, market, and distribute Yellowberry bras to girls in the US and around the world.

Megan explains how her idea came about some issues she encountered when she went shopping with her younger sister, to buy her first bra.
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Talking with the author ofThe Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion with Christine M. Barney, the chief executive officer and managing partner of rbb Public Relations. We hear about arecently unveiled the white paper and a national research study identifying Breakout Brands that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections.

 
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Engaging Millennials Hastags or Not as Maria speaks withMaryLeigh Bliss, theTrends Editor and Strategic Consultant at Ypulseabout her recent MediaPost article that tells usHow To Hashtag The Right Way. She explainsto keep in mind to avoid hashtag abuse and become hashtag relevant in our campaigns.
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Talking The Gender Gap, Women and Poverty with Ariane Hegewisch, Study Director at Institute for Women's Policy Research. She discusses a new study entitledThe Gender Wage Gap by Occupation and by Race and Ethnicity
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Lets Make the Industry 50/50 Initiativehighlights the wealth of qualified women in senior positions throughout all facets of the creative communications industries, bringing important balance to the conversation and laying a foundation for future generations of female talent.Mandy Gilbert, Founder and CEO of Creative Niche Inc;Jen Larkin Kuzler, Director of Awards Programs at ADC Global tell us about the inititative.
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Discussing The Power of Digital with Sara Walker-Santana and Laura Mignott, the founders of Digital Flash, a New York City-based agency that brings a full array of digital services to its partners.

Hollywood is no stranger to discrimination,particularly when it comes to women getting executivejobs as producers and directors. Maria discusses the Hollywood Glass Ceiling with actress , producer and directorNancy Malone, who was recentlyhonored with the Loreen Arbus Award from her peersat Women in Film and Television.
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Sheila Robinson, the founder and publisher of Diversity Woman Media and author of Lead by Example.Lead By Example is a guide to leadership for todays businesswomencorporate professionals and entrepreneurs.
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