Purse Strings

SupportingWomeninMedia as Maria speaks withJackMyersFounder of theWomeninMediaMentoringInitiative.The Women in Media Mentoring Initiative was founded byJack Myers with the mission of connecting female professionals inmedia, marketing and advertising at all levels of their careers.

Talking Women and Social Influence as Maria welcomes back Stacy DeBroff, theFounder and CEO of Mom Central Consulting. Stacey shares with us some new researchconducted around the Mom Market and influencer marketing, such as how prevalent social is with Moms and what are the top social platforms they engage in every day.

Talking Women-Inspired Design with the Founder and CEO of PixInk Design, Ayesha Mathews-Wadhwa. Ayesha's pursuit of design has carried her far and wide, from Bangalore to Paris to New York and now San Francisco, where she leads the PixInk team. The experience of living in three continents gives her a unique understanding of how cultural nuances impact Brand perceptions.

Talking Women-Inspired Design with the Founder and CEO of PixInk Design, Ayesha Mathews-Wadhwa. Ayesha's pursuit of design has carried her far and wide, from Bangalore to Paris to New York and now San Francisco, where she leads the PixInk team. The experience of living in three continents gives her a unique understanding of how cultural nuances impact Brand perceptions.

Talking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as weRecap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizerElizabeth Barton-Fongemie, theSVP, Director, Moms Initiatives forPME Enterprises. We also preview the upcoming Marketing to Women Conference.

Shaking Up Hollywoods Portrayal of Women Maria speaks withMadeline Di Nonno, executive director of the Geena Davis Institute on Gender in Media and its programming arm, See Jane. Close your eyes and imagine the following: Matriarch. Sex goddess. Mother. Crime victim. The images that flitted across your mind are the ones perpetuated by media. Women in film and television play these roles, but what messages are these images sending to our young people about who women are and what they can accomplish?

Talking about MomsRising with Kristin Rowe-Finkbeiner, an award-winning author, frequent public speaker, the co-founder and the Executive Director/CEO of MomsRising.org. MomsRising stresses to be a place where moms and people who love them go to change our world!

Talking the Next Big Digital Thing with Robin Raskin, the President and Founder, Living in Digital Times. She discuses the evolution of digital interaction between parents and their children. They also discuss critical turning points for the tech industry.

Breaking the Glass Ceiling with Janet Hanson, the Founder of 85 Broads, about the organization she founded, the issues facing women today and what can be done to advance women throughout the ranks of corporate America.

Affluent Shoppers Buying More Online and On Mobile. Brands Get Ready! Maria discusses this recent claim with Tom O'Regan, President and CRO of digital media and content platform Martini Media Inc.