Purse Strings

Women, Social Media and Politics with Joanne Bamberger, Founder and Blogger, PunditMom Publisher and editor-in-chief of The Broad Side. Joanne is the author of the Amazon bestselling book Mothers of Intention: How Women and Social Media are Revolutionizing Politics in America, the first book to examine the phenomenon of the rise of women in social media, how theyve used online tools for change and the uphill battle women still face in the world of politics and activism.

Talking about The Role of Wives as Breadwinners with Kristin Smith, Family Demographer from the Carsey Institute at the University of New Hampshire. She discusses reliance on female incomes, comeback in industries that employ more males as well as the findings of a recent study that concluded the rise in wives share of family earnings grew at a faster pace during the past four recessions than it did during the intervening non-recession years.

Talking Sports Marketing to Women with Leslie Prevish from Prevish Marketing. Learn Why sports sponsorships and partnerships are so powerful in reaching women.

Learn how women ‪entrepreneurs can use the power of digital marketing, digital branding, digital products and digital communications to build a successful business with Pam Brossman – CEO of SheExperts.com and the author of Marketing for She Experts 8 Profitable Marketing Strategies for Women Entrepreneurs.

Talking Gender Intelligence: Blind Spots between Men and Women in Business with Barbara Annis, the Author of Work with Me, the 8 Blind Spots between Men and Women in Business

Talking about Tapping Into the Affluent Women Market with Adri Miller-Heckman, who focuses her consultancy on assisting financial advisors to market to affluent women.

Gender Purchase Motivators with Philippa Roberts, co-founder of Pretty Little Head a female-focused consultancy based in the UK. And author of Inside her Pretty Little Head.. She talks to Maria about women and the commercial opportunity they represent.

The Woman of Madison Avenue- Globalizing Ideal Beauty: Women, Advertising and Power of Marketing. Maria speaks with the author of Globalizing Ideal Beauty: Women, Advertising and the Power of Marketing and lecturer at the Fashion Institute of Technology, Denise Sutton PhD.

Missing the Boat on Bloggers? Wendy Goldman Scherer, Managing Partner of The Social Studies Group and Shelly Kramer, founder of V3 Integrated Marketing, tell us the details behind their joint study on brands working with agencies doing outreach with bloggers and how collectively they all might just be missing out on reaching a bigger mom audience.

Stephen Reilly from Vibrant Nation is back to discuss a recent Vibrant Nation survey about women after age 45, and what makes for fun traveling for this vibrant female demographic. From visiting and understanding culture and the history behind where they visit.