Purse Strings

Maximizing Advocacy in the UK with Anthony Donaldson, the Head of Planning for Haygarth Group. His agency recently surveyed 2000 women in the U.K. ages 25-35 to determine how they interact with brands and what makes them recommend. Specifically they looked at three categories found at supermarkets. The result five golden rules for maximizing advocacy.

Increasing Workplace Diversity as Maria speaks with Dr. Rohini Anand, Senior Vice President and Global Chief Diversity Officer of Sodexo. As companies are trying to crack the code on how to move women from middle management to upper management in larger numbers , Dr. Anand shows us what things do they need to understand to accomplish this more successfully.

Creating Mom-entum with Holly Pavlika, the President of MOMentumNation LLC. Holly gives us her thoughts on an Engage Mom post that quoted a study from the Social Studies Group and V3 Integrated Marketing. The study focused on how mom bloggers diversify their social channels to drive engagement.

Mary Van Note and Beth Perro-Jarvis, partners at Ginger Consulting in Minneapolis share with us the latest result of their What Women Want survey. This survey looked at the economy, shopping habits, Mothers Day, womens fixation on saving and paying down debt and other female-focused trends are all covered.

Reaching Hispanic Consumers as Maria speaks with Isidra Mencos, Editorial Director Americas and Spain for BabyCenter.com. Isidra talks about BabyCenters always insightful 21st Century Mom insights series this time, tackling the ever growing important Hispanic Woman segment.

Super Bowl Ads were they a Touchdown with Women? Dr. Andrew Rohm, marketing professor at the Loyola Marymount School of Business Administration explains the importance of ads reaching the female demographic given that they makeup 50 percent of the total audience, and how the Super Bowl generates more women viewers than the Oscars, Grammys and the Emmys combined.

Maria discusses Analyzing The Female Brain with Dr. Louann Brizendine, director of the Womens Mood and Hormone Clinic at the University of California San Francisco and the Author of The Female Brain. The book interrogates the differences in womens behaviors vs. mens behaviors — and the core cause, our hormonal makeup.

Connecting With Niche Female Audiences as Maria speaks with Carley Roney, the Co-founder and Editor in Chief of XO Group. We learn some of the best practices she has learned these days and from her work running The Knot Inc., a global media and technology company devoted to weddings, pregnancy and everything in between.

Women and the Political Process with Jennifer Lawless, the Associate Professor ?Department of Government from American University. They discuss the strength of female political leadership and the amount of focus on womens issues.

Destination Maternity; Marketing to Women Conference 2013 Preview as Maria welcomes Zanny Oltman, VP of Marketing and Marketing Partnerships at Destination Maternity and Liz Barton-Fongemie, SVP, Director of Moms Initiatives at PME Enterprises home of the marketing to women and marketing to mom conferences.