Purse Strings

Tackling the Void of Women in Leadership Positions as Maria speaks with Jeffery Tobias Halter, author of the book Selling to Men, Selling to Women.  Selling and how to overcome the issues that are present for Men as they attempt to sell to Women.

Talking Integrated Marketing as Maria speaks with Gretel Going, the co-founder of Channel V Media. Gretel leads their continual evolution and growth initiatives. When not lighting fires and experimenting with new tactics, Gretel oversees lead-generation, mobile, website, and content strategies for CVMs b2b and b2c clients.

Maria talks to the author of Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't), Alex Goldfayn. Alex is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech.

Women and Cross Demographics as Maria welcomes back Jody Turner, the Founder and Lead Consultant of CultureofFuture.com. Jody shares share some unique insights cross gender trends when it comes to marketing to women.

Discussion of Professional networking groups that support and develop women as Maria speaks with Marilyn Nabel, CEO of Watermark. Watermark connects exceptional women leaders with people and ideas that enhance their impact on the world.

Whats Keeping Women from Rising? Maria speaks with Joy Hazucha, Ph.D. With PDI Ninth House. Joy shares some research into how men and women communicate and that despite great progress, women still struggle to dominate the C-suite.

Global Trends on How the Digital Age is Changing as Maria speaks with the author of Whats Next, Richard Watson. Richard is a futures strategist who helps organizations to think ahead, with a particular focus on strategic foresight.

Maria speaks with the author of The End of Men, and The Rise of Women, (co-founder of DoubleX) Hanna Rosin. She explains how women are surpassing their male counterparts at work and home, leading to a rise of womens independence.

Talking about digital media and its effects on marketing to women as Maria speaks with Womens Media Pioneer and Marketing Communications Specialist Lolita Carrico, founder of MyGloss.com. Shes the original founder of ModernMom.com.

Launching Niche Projects on A Shoestring Budget as Maria speaks with Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients.