Purse Strings

Purse Strings

By WMR.FMComedy
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Purse Strings episodes

  • Are Product Discoveries Worthwhile to Influence Women
    Are Product Discoveries a worthwhile way to get true word of mouth buzz from influencer women? Maria speaks with Kitty Kolding, CEO of Cravebox, a wildly popular product discovery service that puts crave-worthy products into the hands of Cravebox Members.
    36 min
  • Successful Marketing to African-Americans
    Talking Successful Marketing to African-Americans as Hunter Miller Group Founder Pepper Miller discusses why it is important to any companys bottom line to learn how to successfully market to African-American people.

    Pepper is the author of Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.
    43 min
  • The Costco Craze; Luxury Travel Trends
    We hear about the Costco Craze and Luxury Travel Trends with Pam Danziger, President of Unity Marketing, and author of Shopping: Why we love it and how retailers can create the ultimate customer experience.
    35 min
  • Shopping Cart Abandonment
    Maria speaks about the science of e-commerce and a study around shopping cart abandonment with Bonnie Kintzer, Chief Executive Officer of Womens Marketing Inc.
    28 min
  • Connecting with Mom As a Very Unique Individual
    Learn how you should connect with mom as very unique individuals with Vera Holroyd and Bleema Bershad from Mom Focus Marketing. We also hear their thoughts on the P and G Thank you, Mom campaign, and a recent Forbes article on Mom Marketing.
    43 min
  • Women Emerging From the Economy
    Discussion on Women Emerging From the Economy as Maria is joined by
    Kelly Thompson, Senior Partner and director of brand planning at Carmichael Lynch, who chats about a proprietary research project they partnered on and presented at the recent M2W Conference.
    48 min
  • BlogHer 12 Preview; The Future of Blogging
    Maria speaks with Elisa Camahort Page - co-founder of BlogHer and manager of its events, marketing and corporate operations, discusses the upcoming BlogHer conferences this summer and the future of blogging.
    40 min
  • Mom Blog Magazine
    Maria speaks with Jennifer James, founder of Mom Blog magazine. Find out how this inspiring woman created an entire magazine to support bloggers and has generated a do good organization that engages them as well.
    32 min

About Purse Strings

From the publisher's feed

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the…