Purse Strings

Maria speaks with Hearst Magazines Vice President, Executive Director of Research Marlene Greenfield about Wave Four of the industry?leading study Women, Power and Money, which finds todays woman retaining her strength, leadership and optimism amid ongoing economic uncertainty.

Maria talks about the power of celebrity moms with Payal Berning, who leads global reporting for the SMG Moms Human Experience Center, where she shares insights and inspiration generated from the center throughout the network.

Jill Smokler tells about the popularity of her Scary Mommy blog, the theme Parenting Doesnt Have to Be Perfect, why it resonates and how marketers can do a better job of connecting with blogging audiences.

More on Reaching Hearts and Minds of Female Consumers as Maria speaks with Tom Jordan, former Chairman and Chief Creative Officer at HY Connect.

Tapping The Powerful Tween Market as Maria speaks with Tween expert, entrepreneur and change maker Denise Restauri. As founder and CEO of AK Tweens and AllyKatzz.com, Denise translates tween thoughts and opinions into valuable feedback for companies.

Maria welcomes Amanda Stevens, author of the book PurseStrings New Ways of Reaching the Hearts and Minds of Female Consumers.

Talking Millennials and their Mom Complex with entrepreneur, marketing expert, author and active blogger, founder and CEO of VibrantNation.com Stephen Reiley

Stephen discusses what will Millennial adult children do without their Moms to tell them what to do and handle their issues and what is the next chapter for them.

Maria learns the results of a BabyCenter study entitled Shopping Rituals of the American Mom. Hear how Moms shopping habits are driving the couponing trend and find out what she wont give up no matter the cost with Tina Sharkey, chairman and global president of BabyCenter.

Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?

Maria speaks with Joanna Barsh, Director of McKinsey and Companys New York office. She spearheads the Centered Leadership Project (an effort to accelerate the development of women leaders) and co-authored the book, How Remarkable Women Lead.