Purse Strings

Learn key ways to connect with mom and how to connect successfully with teenage girls who spend billions every year in consumable goods with Patti Minglin, CEO of Go Girl Communications.

Maria welcomes Liz Fongemie , SVP, Director of Moms Initiatives for the Marketing to Mom conference. This conference is coming up in Chicago and Liz shares whats on tap, including some of the big speakers, research and trend topics.

Maria speaks with Meredith Tedford, publisher of Fans of Being a Mom.com a fast growing site focused on real moms. Meredith will talk about the secret to her success, what moms are really looking for from companies, and what trends shes watching in the blogosphere.

Maria Reitan, who speaks with Patricia H. Deyton, Director, Center for Gender in Organizations and Senior Lecturer, Simmons School of Management in Boston. We discuss gender equity and how companies need to improve their practices for the good of business and their employees.

Maria discusses Reaching Women With Impactful Promotions with Sandra Rand, marketing manager for Peer 2. Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web.

Maria's guest for today is Jeffery Tobias Halter, author of the book "Selling to Men, Selling to Women" for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. They will also explore the challenges that Women face in selling to Men.

Jeffery is a Consultant, Author, Gender Strategist, and is the President of YWomen, a Strategic Consulting Company focused on Helping Men (i.e. Y Chromosomes) and Women to Understand and Unleash the Power of Women in Organizations. Jeffery is a passionate advocate for women, and his work focuses on leveraging the unique competencies that women possess to lead organizations in the 21st Century.

Maria speaks with Kat Gordon, Founder and Creative Director at Maternal Instinct. As she began helping clients in the mom business with strategy and copywriting projects. She tells us about reaching Moms even if you don't have a big budget.

Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. They discuss a case study involving the Proctor and Gamble brand Bounty and the success of reaching moms through schools.

Maria speaks with Jamie Stein, Director of Digital Initiatives at PepsiCo. The PepsiCo Womens Inspiration Network PepsiCo WIN is an interactive network offering global female perspective and idea sharing from leaders, innovators and real women around the world. The network shares a behind-the-scenes look at events, interviews with experts across a variety of topics, and discuss trends to spark ideas and forge connections.

Maria discusses connecting with Mom through blogs with Susan Gunelius, the author of multiple business books as well as President and CEO of KeySplash Creative, Inc.