Purse Strings

Adult Chocolate Milk has gotten a lot of great publicity. What type of marketing do you create to reach women with your product messages? Nikki Halbur and Tracy Reinhardt, founders of Adult Chocolate Milk share their tips for entrepreneurs when it comes to launching a successful product aimed at the female market.

Maria talks with Maryanne Conlin, a brand marketer and award-winning social media expert.  They talk about social engagement 3.o.

Maria speaks with Marie C. Wilson, who is founder and President of The White House Project, which has been a leading advocate and voice on womens leadership. Marie gives her take on how far have women have advanced to become leaders.

Henna Inam, CEO of Transformational Leadership, tells us about her own consultantcy, focused on assisting C-Suite female executives. We also get her take on the fine line women walk between being highly assertive and the more negative stereotype that we constantly battle.

Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need to be doing to ensure they are successful.

Maria speaks with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. They discuss ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.

Maria interviews Michelle Miller, author of the marketing to women blog, Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of The Soccer Mom Myth, she looked at the new face of Mom. We will explore her new book …. Unzipped: A Portable Guide to the Anatomy of the Female Customer.

Suzanne Horton is the Chief Jane of BeJane.com, which empowers women to take on the home remodeling project and change their homes, improve their lives at the same time. BeJane.com just relaunched. Maria talks to Suzanne discuss the economic impact on remodeling and how BeJane is meeting womens need for a great home within a good budget.

Carol Evans, President of Working Mother Media which publishes Working Mother Magazine, returns to discuss her recent tour to China to meet with women there to better understand their work force challenges. We’ll be speaking about how China is navigating traditional versus contemporary women in the workforce.

Maria speaks with Kate Muhl and Barbie Casasus from trend watching organization Iconoculture, about the ever changing role of Mom and how the Latino mom is busting traditions.