Purse Strings

What Moms Think: The Working Mother Report is a new research project Maria learns more about with Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine.

The Talk with Kids About Finances as Maria speaks with Kelly Wallace, chief correspondent for a brand new iVillage program called The Talk which drives discussion between mom and kids around the very touchy subject of finances.

What Moms Think: The Working Mother Report is a new research project Maria learns more about with Carol Evans, CEO and founder of Working Mother Media  - home of Working Mother Magazine.

Reaching the 50+ Women Demographic as Maria speaks with Stephen Reiley of Vibrant Nation about the boomer woman and how marketers are missing the mark on her.

Behavioral Brand Planning and Engagement with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands.

His consumer insights inspired the successful and controversial launch of a vodka brand aimed at women – Van Gogh Blue. Find out how this brand brought sexy back for females in search of a good drink.

Update on BabyCenter 21st Century Mom report, which came out last September with Tina Sharkey, chairman of BabyCenter. BabyCenter has undergone some additional segmentation study that shows two influential groups online - and its beyond mommy bloggers.

Learn how marketers are missing the connections to Mom. Kevin Burke - with Lucid Marketing and hearditfromamom.com. discusses how marketers are missing the boat in their connections with Mom.

Maria speaks with Laura Reis, the president of marketing consultancy Reis and Reis and co-author of War in the Boardroom: Why left-brain management and right-brain marketing don’t see eye to eye and what to do about it.

Laura and her father, Al, tackled the differences between the approach and thinking style of marketing people and the managers that make marketing decisions.

Sears announces the launch The Many Sides of Me marketing campaign, in order to re-engage women in the Sears brand. We also learn what makes up the purse profile of the Prada Professional.

The program is abbreviated as our scheduled guest could not appear on the program.

Marias speaks with Justine Roberts, the co-founder of the most powerful site in the UK – MUMSNET. Womens voices are so strong and in Britan that fact was made known in a big way. The 10-year old site was at the center of that countrys last General Election. Justine shares the secret behind MUMSNETs success and how theyve shaken things up across the pond…. And maybe some things WE can learn from them.