Purse Strings

Purse Strings

By WMR.FMComedy
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Purse Strings episodes

  • Womens Progress Reshaping American Families and Economy
    Maria speaks with Heather Boushey and Ann O’Leary from the Center for American Progress. They are the co-authors of a recent report called Our Working Nation - How Womens Progress is Reshaping Americas Families and Economy, which explores how womens transformative move from the home and into the workplace has impacted everything and the policy changes that need to happen to accommodate this seismic shift in our society.
    35 min
  • Supporting Multi-Million Dollar Businesses
    Maria speaks with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. She is also president of the Women's Presidents Organization (WPO) - for women who lead multi-million dollar businesses.
    33 min
  • Marketing to Women - Pioneering the Way
    Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees. 
    Gerry was the first author to publish a book on the women's market subject  way back in 1994. At Advisory Link, Gerry helps companies work better with undeserved markets by increasing their communications, marketing and sale to women.
    29 min
  • Our Social Future with Charlene Li
    Charlene Li, the Co-Author of Groundswell and the Founder of Altimeter Group, discusses how her 2008 book Groundswell: Winning IN a World Transformed By Social Technologies has held up two years after its release. She also explains how in 2011, social media will be viewed more as social business.
    34 min
  • Mommy Bloggers Unite For Good
    Maria speaks with Debbie Bookstaber - Founder, Momanista and Bloganthropy. As a blogger, Debbie is working to support women through her charity work online and through her own site. Find out how she is recognizing others who blog for good.
    33 min
  • Winning Women in Male-Dominated Industries
    Maria speaks with Jody DeVere, the CEO of AskPatty.com, Inc. She is a marketing to women expert, journalist, car care safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere worked to bring vet traditional male industries with females - and to bring trust to a category where women felt a lot of distrust. Find out how her tips can apply to other traditional male industries.
    32 min
  • Winning Women in Male-Dominated Industries
    Maria speaks with Jody DeVere, the CEO of AskPatty.com, Inc. She is a marketing to women expert, journalist, car care safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere worked to bring vet traditional male industries with females - and to bring trust to a category where women felt a lot of distrust. Find out how her tips can apply to other traditional male industries.
    32 min
  • A Cup of Cappuccino for the Entrepreneurs Spirit
    Jeretta Horn Nord is the Founder and CEO of A Cup of Cappuccino for the Entrepreneurs Spirit. They are a series of books of entrepreneurs true stories written to inspire, energize and teach. They include adversities, challenges, triumphs, and successes experienced by entrepreneurs to help readers discover passion and basic principles they can use to live the entrepreneurial dream.
    13 min
  • Skirts in the Boardroom
    Maria speaks with Marshawn Evans, CEO and Founder of ME Unlimited. Marshawn is a former Miss D.C. who has established a multi-platform business based on tips for womens advancement in the boardroom. An author, speaker, business owner, attorney and more, Marshawn is a shining example of how attitude and gratitude impacts winning in business.
    29 min

About Purse Strings

From the publisher's feed

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the…