Purse Strings

Kaira Rouda, Brand Consultant, Blogger, Columnist and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs joins Maria today. Kaira works with women entrepreneurs and gives great tips about how knowing the REAL you can drive your business forward.

Yvonne DiVita, President of Windsor Media Enterprises INC talks to Maria about her outreach in the social media space, her first book that addresses this called Dickless Marketing: Smart Marketing to Women Online, her passion for assisting up-and-coming writers and her latest book that she calls more inspirational than educational.

Maria Reitan delves in deep with a Purse Profile: Alpha Moms. Maria discusses the attitudes, habits, and likes of the Alpha Mom as well as shares her insight on why these women are successful entrepreneurs.

Phyllis Johnson is the President of BD Imports and is with the International Womens Coffee Alliance. Phyllis works with the International Womens Coffee Alliance and she shares how this organization is shaking things up for women in third world countries and also how she got the United Nations to buy in.

Joseph Jaffe, Chief Interruptor at the marketing agency Crayon, will be on the show talking about his new book Flip the Funnel. In his book, Jaffe talks about how companies should focus on the customers they already have instead of trying to recruit ones who have never heard of them.

Maria speaks with Sally Hogshead, author of a brand new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Find out what they are, how you can identify YOUR 7 triggers… how to use them to your advantage and perhaps more importantly, how not to let them become your Achilles heel.

Laura Rich – journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. Its all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.

Tara Brettholtz is the Project Manager for Power of a Purse and Director of Mothers and More. Maria talks to Tara about the upcoming Mothers Day Campaign being done by Mothers and More, designed to share the impact and the financial risks of motherhood with women.

Lucy Danziger is editor-in-chief of Self. Danziger has been featured on several television shows, including Today, The View and Good Morning America. She also keeps a daily blog on the Self web site titled True to my SELF.
Danziger has co-authored a book with Dr Catherine Birndorf called The Nine Rooms of Happiness: Loving Yourself, Finding Your Purpose, and Getting over Lifes Little Imperfections. She shares how everyone woman can achieve her own brand of happiness and how marketers can help.

Maryam Banikarim is the senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She shares what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.