Purse Strings

Michael Silverstein is senior partner at Boston Consulting Group. BCG is a global management consulting firm and the world's leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Michael is a prolific author. You may have read his previous books which include Trading Up, the New American Luxury and now Michael has a new book out thats generating a lot of buzz. Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market.

Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girls Guide to Life and The Modern Girls Guide to Sticky Situations.

Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.

Emily Goligoski works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. She discusses the trends that will be key for communicating with women in the marketplace in 2010.

Kristin Maschka is the the author of a new book This is not how I thought it would be: remodeling motherhood to get the lives we want today. She tells us how mothers and their role may not have changed as much as we might think and what she did about it.

Maria talks with Nan McCann president of PME Enterprises and founder of the Conference for Marketing Health Care to Women and its companion conferences, Marketing to Moms and Marketing to Women.

Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about Targeted Marketing to Female Consumers and the differences between womens half truths or what they admit and whole truths or what they believe, do and buy.

Genevieve Bos, Entrepreneur, Co-Founder of PINK magazine, Principal of Trade Wind Partners and founder of GBos.Biz discusses women entrepreneurs and why they are not successful as they could be and why the answer might just lay between our two ears.

Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.

Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today.

Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.