Purse Strings

Purse Strings

By WMR.FMComedy
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Purse Strings episodes

  • Holiday Luxury Shopping
    Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday.
    37 min
  • BabyCenter
    Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com.Tina Sharkey, chairman, and CEO of BabyCenter.com appears on Purse Strings and discusses the lure of the BabyCenter.com challenge and the changes she's made to better connect with her women audience.
    38 min
  • Marketing Impact of First Lady Michelle Obama
    Cynthia Gordy, Washington Correspondent with ESSENCE magazine. The magazines first ever Washington Correspondent. She's responsible for developing and maintaining key relationships with the Obama administration, the First Lady's staff, and cabinet-level officers...
    35 min
  • Behind the PR Blackout
    Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.
    35 min
  • Behind the PR Blackout
    Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.
    35 min
  • Making First Impression on Female Consumer
    Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.
    36 min
  • Tips for Great Customer Care
    Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care.
    34 min
  • Feminized Design
    Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the companies accessories for women.
    36 min

About Purse Strings

From the publisher's feed

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the…